Free Small Business Marketing and

Management Tools 

30+ POWERFUL FREE

SMALL BUSINESS TOOLS

YOU NEED TO TRY

If you are smart, your small business toolbox is pretty full...

... but there are still powerful free small business tools to try

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DO THIS FIRST

Save it! You can reference this

PDF later on your computer,

tablet, or smartphone.

Check out each tool & easily research them

online using links on the tool pages. Try them

out and decide which tools will work for you.

Work Through at Your Own Pace

Download This PDF  Click on the text or image of

any tool to go to their home

page.  

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TABLE OF CONTENTS

CTA Marketing

Email Marketing

Landing Pages

Online Surveys & Forms

Website Heatmaps & Recording

Analytics

Website Security

CRM & Project Management

Money Matters

30+ POWERFUL FREE SMALL

BUSINESS TOOLS YOU NEED TO TRY

NOAFFILIATE LINKS

Help Desks

Scheduling Your Team

Social Media

Finding Influencers

Stock Photos

Animated Videos

Cloud Storage

List of 40+ Most Popular Free Tools

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If you want to get somewhere you have to know where you want to go and how to get there. Then never, never, never give up.

-Norman Vincent Peale

CTA marketing

CliClap generates traffic and leads by adding your calls to action to any content you share, even on third-

party sites. Customize your CTA with brand name and colors to link to your content and landing pages. Use the

browser extension to curate content and add multiple social media profiles to schedule posts on LinkedIn,

Facebook and Twitter. Analytics give you a snapshot of which CTA’s drive the most engagement, which social

profiles and pages are most efficient, and how much traffic each post generates.  CliClap is still in Beta as of May

2017, so you get free access to all its features as they make improvements.

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CTA marketing

Drive traffic back to your site with every link you

share by adding your message to any piece of

content with Back.ly.  

With the free plan you can use all types of messages,

and pick colors and positions for up to 1,000

impressions per month with unlimited link shortening

for one brand.  It’s free forever, and you don’t even

have to sign up for an account to create as many links

as you like. Analytics let you see how many people are

viewing your links and clicking on your messages. 

Display free ads with a call to action button on

any website you share by using the GetSpread IT

short link.  Find the link to any website you'd like to

share with your audience. For example, it might be a

new article on authority website, blog post, or

anything else. You don't have to be associated with

that website at all. Choose how you want to convert

visitors from that website using templates like a pop-

up, top or bottom bar, or cloud in the corner and

customize it. Create your headline and CTA linked to

your landing page. Now you can share your Spread

Link on every channel you want - social media, mail,

CPC. It’s your choice. The free forever plan includes

up to 1000 views per month, unlimited number of links

and email support. 

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email marketing

Mailerlite is easy-to-use email marketing for the newbie.  

All plans include automation, landing pages, unlimited emails and 24/7 customer support. A drag-and-drop

editor and photo editor helps create high impact campaigns.  You also get A/B testing, autoresponder, and

embedded forms features.  Probably the neatest feature is an iPad sign-up app that lets you collect email

addresses and opt-ins in person.  If you outgrow the free version, Mailerlite has one of the cheapest paid plans

starting at under $10 a month if you pay annually.

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email marketing

SendPulse is an integrated messaging platform that

supports email marketing, SMS and web push

notifications. If you have less than 2,500 subscribers, you

can send up to 15,000 emails per month for free with full

access to advanced features like personalization,

analytics, autoresponders, and a template designer.

 Additional features include email creator, scheduler,

email series, subscription forms, analytics, and the ability

to resend unopened emails. Web push notifications are

free, and SMTP services are free for the first 12,000

emails.  

ReachMail - The free plan gives you up to 5,000

subscribers and 15,000 emails per month with no

contracts, free training, and unlimited support.

SendinBlue – SendinBlue empowers businesses to

build and grow relationships through marketing

campaigns, transactional messaging and marketing

automation. The free plan includes 9,000 emails a month

to unlimited subscribers. Add automated text messaging

to utilize two marketing channels to reach customers.

Email Marketing

Social Media Sharing

Custom Templates

Auto Responders

Unlimited Support

Survey Builder

List Segmentation

Message Testing

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landing pages

Ontrapages lets you build up to 10 unique pages with a limit of 2,500 views for free.  

Choose from a gallery of custom templates to stack and arrange blocks of content, so your pages are mobile

responsive no matter what.  Brand your landing pages using a library of colors, fonts, and backgrounds.  Capture

leads with built-in pop-up forms and integrate with your preferred email service provider.  You can also split test

your pages and measure performance with automatic tracking with built-in analytics while taking advantage of

secure web hosting and SEO tools.

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online surveys & forms

Responster allows you to design a survey

in the drag and drop builder using custom

themes to gather real-time data with

surveys.

You can put anywhere from the web to

mobile devices to onsite tablet kiosks.

 Actionable insights allow you to sort through

data with filters and reporting tools.  Free

accounts include unlimited surveys and

responses, 10 question types, analytics, and

social sharing, links, and embedding.

SurveyPlanet free plan includes unlimited surveys, unlimited questions, unlimited

responses, over 90 pre-written surveys, opening and closing messaging, social

sharing, survey embedding, in-app reporting, and one-click survey duplication.

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online surveys & forms

KwikSurveys free plans include customizable, unlimited surveys,

unlimited questions, full results exporting, report builder, and YouTube

video polls. Embed or share surveys and polls while getting country

and referral analytics.

Typeform helps you create attractive interactive online forms, quizzes, and

surveys. Collect information, take online registrations, request payment and more.

The free plan includes 100 responses a month, 10 answer fields of basic question

types, reporting, self-notification emails, answer piping and embedding.

eSurv eSurv is a fully featured and 100% free survey software. You get unlimited

surveys, unlimited number of questions, unlimited number of responses, no

time limits, data export to CVS, PDF or XLS, QR codes, bulk email distribution,

24 email support and external API for integrating with other platforms.  Use

the template editor to add logos, colors, photos, and videos to surveys.

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website heatmaps & recording

Hotjar helps you understand what your website

users want and how they interact with your site.

User recordings and heatmaps that show a visual

representation of their clicks, taps and scrolling

behavior.  Conversion funnels help you find the

biggest opportunities for improvement by

identifying on which page and at which step most

visitors leave your site.  Polls and surveys allow you

to get feedback from your website users before

they abandon your site.  The free plan includes up

to 2,000 page views per day, 300 recordings, and 3

heatmaps, funnels, forms, polls, and surveys for

unlimited users with data storage for 3 months.  

Get a look at your website through your customer’s eyes as SmartLook records everything visitors do on

your website, even on mobile devices.  The easy 2-minute set up works on any website and integrates with major

CMS and eCommerce platforms. You get both recordings and heatmaps with the ability to have multiple websites

on one account.  The free forever plan includes an unlimited number of websites, unlimited number of users,

tagging recording, 20,000 visitors per month and 100,000 pageviews with always-on recording.  

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analytics

Piwik is a customizable open-source

analytics platform that gives you

100% data ownership, user privacy

protection, user-centric insights. 

You just download the zip file and

upload it to your server. Check their

long list of 90+ integrations to see if

your CRM, CMS, or Ecommerce Store

plays nice with Piwik. (Note: Does not

currently integrate with Shopify,

BigCommerce, Volusion, or BigCartel)

Some of the standard statistics reports: top keywords and search engines, websites, top page URLs,

page titles, user countries, providers, operating system, browser market share, screen resolution, desktop VS

mobile, engagement (time on site, pages per visit, repeated visits), top campaigns, custom variables, top

entry/exit pages, downloaded files, and many more, classified into four main analytics report categories –

Visitors, Actions, Referrers, Goals/Ecommerce (30+ reports).

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website security

Know who’s attacking your website,

at all times with Cloudbric – Free

Website Security.  A leader in

Security-as-a-Service, their preemptive

detection system not only blocks all the

known attacks but also new types of

attacks immediately. Developed with

intuitiveness and usability in mind.

Maps and charts help even the least

tech-savvy customers to understand

data easily. Anyone with a website and

domain regardless of website

platforms can use it. 

It takes less than 3 minutes to activate Cloudbric on your website, do – a simple DNS change is all you need.

Click the monitor image to experience our dashboard. Start for FREE and pay only when your monthly traffic

exceeds 4GB, then its $29 per month for extra bandwidth.14

CRM & project management

Bitrix 24 is a free collaboration suite with

35+ tools for full team social collaboration,

communication and small business

management. An internal social network lets

you collaborate easier, faster and more

efficiently. Get instant feedback, share ideas,

create workgroups and engage your

employees. For task and project management

Bitrix24 helps delegate and coordinate, making

sure the job is done properly and on time. You

also get CRM and sales team management,

group chat and video, document management,

5GB of cloud storage, calendars, and human

resources management.  You can even make

and record phone calls with one click and use it

on your mobile devices.

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money matters

Due is free billing and accounting software where you can manage all of your invoices in one location

and get your money fast. It's like PayPal but they boast “Credit card processing for your online business with

the lowest rates guaranteed.”  As of May 2017, rates started at 2.8% for all card types, and if you find a lower

rate, they say they will beat it.  No hidden fees, no monthly fees, no per transaction cost and simple integration

make getting online payments and sending money easy to do.  

BONUS: Even if you’re not ready to switch to switch over accounts, take a look at the in-depth Expert Guides at the bottom of the

Due homepage for insight and tips on different businesses such as Freelancer, Designer, Developer, Photographer, and

Consultant.

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help deskHiver turns your Gmail into a helpdesk.  This email

collaboration tool is designed to help you work more

efficiently using shared accounts. You can track tasks,

access shared mailboxes, write notes, assign emails

to team members and mark them completed when

done.  A free Hiver account includes one shared

mailbox, three shared labels, 50 shared emails per

day, 50 email notes per user per month, email

tracking, send laters and reminders for 25 users per

month, plus 10 email templates.

Freshdesk delivers customer support that allows

your teams to work together to solve customer

issues.  The free account has an unlimited amount of

customer service agents for your email channel,

standard phone channel, and basic social channel.

Features include ticketing with internal

communication, a shared team inbox for collaboration,

service level agreements to set customer expectations,

mobile apps, canned responses, suggested solutions,

bulk actions, and scenario automations.

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scheduling your team

When I Work helps you expertly manage scheduling your employees.  This free software includes an

online scheduler, mobile apps, team messaging, and customer support to make scheduling, 

communication, and

collaboration easier.  Mobile

scheduling lets your employees

use their smartphones to clock in

and lets you change and fill in

shifts in seconds.  Time clocks

sync with the work schedule so

you can even export payroll to

platforms like QuickBooks and

ADP.  Get a lot of amazing

features for up to 75 employees

with the When I Work free plan.

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social media

Socioboard is a social media management

platform for businesses and brands.  Features

include a comprehensive dashboard, an inbox for

multiple social profiles, social media updates,

scheduler, social media based CRM, reporting,

training, and support. You can connect Instagram,

Facebook, Twitter, YouTube and LinkedIn. The free

version offers scheduling features, CRM and reporting

tools for up to 5 profiles, one profile per network.

Mavsocial is a social media manager that lets you

schedule posts for profiles on multiple networks

and stores your images for reuse.  The free plan

includes one user for both Facebook and Twitter with

scheduling for up ten posts per day per network plus

use of the digital content library, content curation,

video publishing, stock images, campaign planner

calendar and browser extension. 

SocialPilot is a social media management app with

many useful integrations such as Zapier, Snip.ly, and

Canva.  The free plan lets you connect 3 social media

profiles on 8 networks for 10 posts a day up to 30 posts.

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finding influencers

Klear was designed to help you find influencers among 500 million profiles, 60k categories, and 5

years’ worth of historical data. It works across Instagram, Twitter, YouTube, and blogs. Get insight and 

influence metrics to

make sure they are the

right influencer for your

business.  The free plan

will let you test Klear

with limited influencer

searches, limited social

profiles, and a demo of

Klear monitors. 

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stock photos

Death to Stock

If you hate bad stock photography,

you can sign up with Death to Stock

to receive beautiful photographs

monthly that lean more towards art

than copyright free mediocracy.  

SplitShire

Download free, high-quality

photos, mockups and short videos

with no copyright restrictions.

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animated videos

Animaker is an online do-it-yourself animation video maker that brings studio quality

presentations within everyone’s reach. This easy to use animation video making software lets you drag

and drop to create your video, then just edit and play.  With five popular video making styles, you can

create new videos with ready-to-use templates, or turn infographics and presentations into videos. The

free plan includes 2 minutes of video length, with 5 exports per month.

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cloud storage

FlipDrive has a lifetime free

plan that includes 10GB of cloud

storage and a 25MB file size

limit. FlipDrive lets you store all

your data in one convenient and

secure location. And when we say

all we mean all - your documents,

photos, music, videos, any other

files, your contacts, favorite

websites, calendar data, and

virtually any other data. With

FlipDrive you will be able to share

any file of any size with anybody.

It's fast and easy! Set up custom

data access permissions for

different people and groups, while

the rest of your data stays private

and secure. 

Mega gives you 50 GB for free

and the ability to access your

data anytime, anywhere, from

any device.  Share folders with

contact and see their updates in

real time.  Use the apps to access

and stream your files from your

mobile devices and browsers.

 Mega Chat provides secure

communication using user-

controlled end-to-end encryption

for text chat and video across all

your devices. 

pCloud gives you 10GB of free

storage for your documents,

photos, and music, allowing you

to send, receive and work on

files together.  Plus you can earn

another 10GB free by referring

friends. Say goodbye to file size

and upload limits with pCloud’s

unlimited capabilities.  The pCloud

mobile app lets you free up space

on your other drives and devices by

automatically uploading photos,

videos, and music to the cloud.

 The pCloud drive lets you use your

files in the cloud as if they are

saved on your local hard drive

without taking up any space on it.

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FULL LIST OF MOST POPULAR FREE SMALL BUSINESS

MARKETING & MANAGEMENT TOOLS

AdWords Keyword Planner – Keyword research tool.

Google Analytics – Analytics service for tracking, monitoring, and reporting website traffic and user behavior.

Google My Business – Free business listing that lets you optimize your online information.

Gmail – Email connected to your Google account that lets you access all of Google’s tools and services.

Google Drive - Get access to files anywhere with 15GB of cloud storage and file backup.

Goo.gl – URL shortener with built in analytics.

Blogger – Google’s free blogging platform.

FREE GOOGLE PRODUCTS

Hubspot - Inbound marketing software platform, much of which is free to use including its free CRM and Email Tracking.

SumoMe - A suite of marketing tools, including content analytics, an email scroll box, contact form, image sharer and more.

Ubersuggest – Keyword tool with free KeywordEverywhere extensions for Chrome and Firefox to get search volume and CPC.

KeywordTool.io – Free alternative to Google AdWords Keyword Planner, giving you 750+ long-tail keyword suggestions.

Bit.ly – URL shortener and link management platform with strong analytics and measurement.

TinyURL – Create shorter URL redirects that never expire and even add to your browser toolbar.

Ow.ly – Part of Hootsuite’s bag of tools, shrinks URL so you can share them on social media.

MARKETING

WordPress.com – free open source blogging management platform with thousands of third-party plugins and add-ons.

Medium – Post your best content and Medium delivers it directly the homepage of users who are interested.

Tumblr – unique micro-blogging platform good for short posts and images appealing to creative industries.

Portent’s Content Idea Generator – Enter a subject and get a series of content ideas in the form of headlines.

Hemingway App – Free online version analyzes your content, giving you color-coded alerts of grammar issues.

BLOGGING

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FULL LIST OF MOST POPULAR FREE SMALL BUSINESS

MARKETING & MANAGEMENT TOOLS

SBA.gov – Business education and advice from the experts at the U.S. Small Business Administration.

Local Small Business Development Center – Find a local SBA small business development center.

SCORE – A nonprofit that provides education, online learning, and mentorship to small businesses.

Bplans – Business Development - free templates and samples of business plans, pitch presentations, & SWOT analysis.

Enloop - Create one professional business plan complete with 3-year financial forecast reporting and free business plan score.

SMALL BUSINESS DEVELOPMENT

Boomerang – Add scheduled sending, response tracking, read receipts, click tracking, and email reminders to Gmail.

Unroll.me - See a list of all your subscription email and unsubscribe easily from whatever you don’t want with just a swipe.

MailChimp - Create bulk newsletter content, sending up to 12,000 emails to 2,000 subscribers absolutely free.

Benchmark – User-friendly templates for your email marketing, free for life up to 2,000 subscribers and 14,000 emails a month.

EMAIL MANAGEMENT & EMAIL MARKETING

Canva - Easily create beautiful designs and documents using Canva’s drag-and-drop feature and professional layouts.

Pablo – Buffer’s graphic design program where you can easily create images for your social media in under a minute.

Piktochart – Make your own infographics with Picktochart’s templates and easy-to-use tools.

Easel.ly – Create infographics and other online images using over 1000 reporting, timeline, and process templates.

PicMonkey – Free online photo editing tool and collage maker with a mobile app for designers on the go.

IMAGES & CREATIVES

Skype – Free video conferencing and internet calling.

Slack – Use to communicate with your team, customers and clients with social media accounts, email, text messages, chat tools,

and ten app integrations on the free plan. You also get two-person voice and video calls and 5GB of file storage.

TEAM COMMUNICATION

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FULL LIST OF POPULAR SMALL BUSINESS MARKETING

& MANAGEMENT TOOLS

Docracy – Free collection of legal documents such as employment contracts and service agreements. Negotiate and sign online.

LEGAL

Expensify – Expense reporting software that lets you import expenses directly from a credit card for approval and reimbursement to

designated checking accounts.

Paypal – Collect online payments from credit cards, PayPal accounts and debit cards. Create, send and track invoices. Generate

detailed financial report with no sign-up fees (you pay per payment transaction).

Square – Credit card processing platform and point of sale software. Get a free magstripe reader for your mobile device with your

free no commitment, no contract account.

MONEY MANAGEMENT

Evernote – Collect and share ideas across desktop and mobile platforms as you organize projects with notes and to-do lists as you

save things on a platform that is always accessible and in sync.

Easilydo – A smart assistant app that lets you connect to social media accounts, calendars, contacts, and other accounts to put

important tasks and reminders in one place.

Producteev – Task manager and to-do lists that give you real-time updates on your projects. Get unlimited users, projects, and

tasks with real-time updates on mobile devices with the Producteev app.

PRODUCTIVITY

Buffer – Social media posts scheduling with a free browser extension, mobile app, Pablo image creator, video uploader, optimal

timing tool, and link shortening. With free plan you get one social media platform and the ability to schedule 10 posts.

Hootsuite – Connect three social media profiles to schedule posts, respond to comments and messages, and monitor your profiles

and feeds while monitoring post engagement with analytics.

SocialOomph – Schedule tweets and track keywords for up to five Twitter accounts on the free plan with a posting tool that includes a

trackable URL shortener.

SOCIAL MEDIA

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FULL LIST OF POPULAR SMALL BUSINESS MARKETING

& MANAGEMENT TOOLS

FreeImages

Pixababy

Unsplash

STOCK IMAGES

Dropbox – The free basic account includes 2 GB of space and the free app to access Dropbox from your computer and mobile

devices. You can earn more space by completing the Getting Started guide, following on Twitter, and referring friends.

Box – Save, access, edit and share your files from anywhere with 10 GB of storage with the free plan.

Apple iCloud – Store 5GB of files in iCloud — and access them from your iPhone, iPad, iPod touch, Mac, or PC.

FILE SHARING & STORAGE

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pages. Please take all steps necessary to ascertain that information you receive from this list is correct, with special care taken to verify pricing of “no cost” or “free” labeled features and services that were current when this list was published. This information is being given to you gratuitously, and no

consequential damages can be sought for negative results.

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