The Ultimate

Insights Cheat Sheet!

“When you give everyone a voice and give people power, the system usually ends up in a really good place.

So, what we view our role as, is giving people that power.”

Mark Zuckerberg 1

About Us

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We are a dynamic group of world-class marketers, software, content and design

professionals who provide innovative solutions for destinations, attractions and other travel

brands.

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Facebook Insights is a tool to help you

understand your page's performance from

measured data. Facebook has now implemented

a new version of Page Insights that makes it

easier to understand how your page is doing and

who’s engaging with your posts.

Here’s how to read

the new Facebook Page Insights and

what to do afterwards.

If you’re marketing on Facebook, you’ve probably taken a dip into your Page Insights. And, after seeing something like this, you may have closed the window and never gone back:

The Overview Page

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The new overview tab gives a summary of recent activity on

your Facebook page. By default, it displays the last seven days of data. At the top of this page, you’ll see several line charts.

The graph shows a high-level view of a) how many total page likes you have, b) if there is positive or negative growth over the week, and c) how many new page likes you’ve acquired this week versus last week. Deeper results can be examined more closely by clicking the right facing arrow or the graph itself.

You can look at your benchmark and compare your average performance over time. The second graph shows the types of

likes you acquired (or lost). Do you have a spike in unlikes ?

This may be indicative of posting too often, or posting something that didn’t resonate with your audience.

The Page Likes

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The Page Likes

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The third and final graph on this page

shows where your likes came from. The “Where Your Likes Came From”

chart details where people came to

“Like” your Facebook page from the

Web: Mobile, On Page, Page

Suggestions, Ads and Sponsor or

Others.

Where are the majority of your likes from? Or the least?

Continue marketing in your strongest areas, and ramp up optimization and sharing in your weak areas for a well-

rounded approach.

The Post Reach analytics, at the high-level, shows how

many people you reached in

the last week and how this

compares to the week prior.

The Post Reach

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The Post Reach

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The previous chart shows your Post Reach: the number

of people who saw your posts via organic (they found it themselves) or paid (you paid for your posts to appear in their newsfeed). This second chart features the Likes,

Comments and Shares of your page.

When people

like,

comment or share your page, you reach

more people.

The Engagement Chart

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The Engagement chart measures likes, comments, shares and clicks on your page posts. Click to see all posts. When you do this, there are two new, awesome tabs you need to

pay attention to: When Your Fans Are Online and Best Post Types.

Knowing exactly when the people who like your page

are on Facebook helps you to post when it will be

seen and interacted with. Hover over the points

in the graph to see what time of day your community is logged into Facebook, and plan to post then.

The Best Post Types chart shows you the success of different post types based on average reach and engagement (reach, post clicks, like, comments and shares) per post type (photo, status, link, video).

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The Engagement Chart

Which post types perform the best for your brand? And at what

time are your users most active? Combine your data from these two to post your next few posts and see if your positive results

increase. Repeat.

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1611 Union Street – Brunswick, GA – 31520 Phone: +1 (912) 267 1558 Fax: +1 (912) 267 6025 ITI Marketing Inc.