the top technical recruiting trends of 2014
DESCRIPTION
Recruiting technical talent is one of the biggest challenges facing HR teams today. Campus recruiting is key, but handing out pens at career fairs isn't cutting it anymore with today's in demand students. In this Ebook you will learn about the most innovative tactics being used on campus by leading companies like Tesla and how to hire the best student engineers. Topics include: -How to leverage hackathons, tech talks, ambassadors or demos on campus -Who are the big players in the tech recruiting space and what they're doing differently -Insider tips and tricks to make you tech recruiting experience meet your goalsTRANSCRIPT
4 ON-CAMPUSTECHNICAL RECRUITING TRENDS
IN 2014
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Is this book right for me? 2
BEGINNERIf you aren’t yet familiar with the subject, this will introduce you to the basic concepts you need to develop your college recruiting program.
INTERMEDIATE
ADVANCED This white paper is for those already comfortable with the subject at hand and looking to fine tune their practices going forward.
You’re familiar with the basic concepts, but you want to get a little more in depth. This white paper will show you how to apply the practices to your business.
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Companies have discovered that showing up at the career fair to hand out swag doesn’t quite cut it when trying to recruit talented technical students. As a result, brands like Amazon, Microsoft and Tesla, have developed on-campus strategies that make their brand and products much more accessible to this market. The key to mastering on-campus technical recruiting for your company in 2014 is providing students with a valuable, high-touch learning experience.
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THE CAMPUS AMBASSADOR
THE HACKATHON
THE TECH TALK
THE PRODUCT DEMO
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Pg 8
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What you’ll learn
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4
THEHACKATHON
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These student-sponsored events are rising in popularity, with some companies paying as much as $100,000 for direct access to top technical talent. In 2013, the University of Michigan hosted the largest student-run hackathon in the country, drawing close to 2000 students and more than a dozen corporate sponsors to their football stadium for 48 hourse worth of caffeine and and code. Tweet This!
WHO WERE THE BIG HACKATHON SPONSORS IN 2013?
The Hackathon 6
MHacks PennApps HackMIT NYU Hacks Big Hacks
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Insider Hackathon Tips
SEND A SENIOR ENGINEER Hackers want to build products alongside the people developing the cool products at your company. The organizers of University of Pennsylvania’s PennApps suggest companies send top engineers to help with their company’s APIs and to build brand awareness with potential candidates.
SPONSOR A FUN EVENT
LEAVE THE SALES PITCH
SPONSOR YOUR OWN HACKATHON
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Most hackathons offer sponsorships at various level that provide access to resume books and the opportunity for product demos, tech talks, or keynotes. Sponsoring fun events like nerf fights, dance-offs, and photos booths are a great way to build rapport with students and keep the competitive atmosphere positive.
Leave the recruiters at home. Go big on the fun!
Barracuda Networks hosted its own bot competition at the University of Michigan. The exclusive event drew more than 100 engineers who worked side-by side with the Barracuda team to solve problems on Baracuda’s latest products.
TECHTALKS
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Companies love these intimate 60-minute chats because they help foster engagement with student groups and professors. They’re a favorite for companies like Quora, Dropbox, and GitHub, attracting anywhere from 15-100 students at a time.
Come up with an innovative topic
Send an awesome speaker
Connect with student groups and professors to help with promotion. Hint: Reach out to alumni in your organization to help get the word out.
Provide food and swag. It’s a cost effective way to encourage more students to attend
Make time for questions and stick around to follow-up with students after the event
Tech Talks
TIPS FOR YOUR NEXT TECH TALK
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The key to a successful tech talk? Pick a relatable topic, put your best engineer forward, and bring free food! Tweet This! #OnCampusIn2014
THE CAMPUSAMBASSADOR
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Wouldn’t it be great if you could have students on campuses nationwide representing your brand throughout the year? Companies like Google, Microsoft, and Twitter use student reps to host campus events, tech talks, and to indentify promising students for their intern programs. Students gain PR and marketing skills and you gain a year-round presence for your company.
Keep ambassadors in the loop about company updates
so they stay excited about
their role
Provide training sessions before
sending reps out on campus
Set clear goals and offer rewards to
high performing ambassadors
TIPS TO PULL OFF A SUCCESSFUL CAMPUS AMBASSADOR PROGRAM
The Campus Ambassador 11
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Featured Campus Ambassadors
Amazon employs brand ambassadors to sell its programs to students and invite them to sponsored events on campus.
Tackk employees campus marketing reps to develop marketing strategies and pitch the company to other students, clubs, and departments.
HootSuite campus ambassadors develop partner-ships with professors and student groups, take pictures at local events, and encourage businesses in their community to use HootSuite for social media management.
Build your talent pipeline and develop local evangelists for your product and internship program with campus ambassadors! Tweet This!
#OnCampusIn2014
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THEPRODUCT
DEMO
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The Product Demo
Leave the flyers at home! Students want to see and understand your product. Schedule on-campus demos to help students grasp exactly how your product works, the kind of programming software they will use, and how it will impact their commmunity.
Tesla brought along a Model S while recruiting at the University of Waterloo.
Synaptics brought computers to show their proxim-ity sensing technology at MIT.
2014 is the year of the product. Inspire students by demoing your product on campus! Tweet This! #OnCampusIn2014
After a tech talk, Square partnered with local food trucks to show college students at Stanford just how their Square Reader was impacting local businesses.
WHO’S DOING WHAT?
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CONTACT RYAN PROSSER, SALES VP P: 917-270-0220 E: [email protected]
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