the top 8 ways to manage your search marketing for local leverage
TRANSCRIPT
The Top 8 Ways to Manage Your Search Marketing For Local
Leverage
Search marketing local is where you want to set the stage for getting
more local traffic, especially if you have a brick and mortar store. If you
work at the local level, you'll gain more customers before you know what's
happening. Here's how you work the local scene to gain more traffic and
customers.
Search engine marketing is based on SEO or search engine optimization.
Search engines have made some changes in the last couple of months to
show more than a map of your business, especially Google. With Google
you can see results of maps, location, and web pages for your website. It's
quite impressive when you type in the name of your business.
They, Google, Bing, and Yahoo! are offering mobile searches, as well. That
means you can run a video marketing campaign for mobile users and gain
even more customers. While they are out and about, they can check to see
what type of specials you're offering. They will check their mobile search
and stop by your store for the special, coupon or discount.
You not only gain new customers, but they might even buy more products
while they are responding to your mobile marketing using video marketing.
Using search marketing local is the best way to gain a customer base.
Using SEO in your web design, especially if you use a responsive design,
they will be able to see your website on their mobile device. That alone will
bring in new customers as well as your existing customers.
Mobile Ready Websites|Mobile Ready|How to Make Mobile Ready Websites
To gain more customers, use some or all of the following for SEO:
1. Add a picture to Google Places
2. Claim your Google listing
3. Use META tags for locality on-page optimization
4. Submit your site to local directories
5. Ask your customers for reviews and testimonials
6. Use a local phone number
7. Target local keywords
8. Manage your online marketing
Using these 8 ways to managing your online marketing will increase your
exposure to search engines, including Bing and Yahoo! as well as Google.
This is the best way to manage your search marketing at the local level.