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THE TIMES OF ABBS
NOT FOR SALE | VOLUME – 12 | DECEMBER 2018
I wish you would have great experience in going through December 2018 issue of ‘ABBS
Times’. I am proud that my students have done a wonderful job in wrapping up this year’s
Newsletter in style. I profusely thank Finance club team members for bringing out last three
issues. They have successfully transferred the baton to the Entrepreneurship Development Cell
(EDC).
I thank this team for bringing out this issue with great enthusiasm. I am sure this editorial team
would do a wonderful job and take the Newsletter to new heights. The speciality of this issue
is that it has been done as a team work and both senior and junior students contributed equally
in bringing out this issue of Newsletter. The Entrepreneurs not only create jobs but also
generate wealth. This and the forthcoming issues would trigger more students to become
Entrepreneurs.
Wish Readers would read the Newsletter from cover to cover and give feedback at
With best wishes!!
Director, MBA Department,
Acharya Bangalore B School
www.abbs.edu.in
DIRECTOR’S MESSAGE
Dear Readers,
Dr. H. R. Venkatesha
Table of contents Pg. No.
Marketing
#Metoo 1-2
Marketing on twitter 3-4
YouNix
Vision of millennials towards jobs 5-6
Digital Learning Culture at Work Place 7-8
Finance Section
How To Attract Foreign Direct Investment In India 9-11
Bitcoins- The Electronic Cash 12-13
Entrepreneurship
Development
Cell
Entrepreneurship And Entertainment 14-15
Fear Of Rejection 16-17
Faculty Section The Fundamentals of Success 18-19
Activities
Lead Series Session-12,13,14 20-21
Entrepreneurship For All- EDC 22
Face To Face- EDC 23
Artology- Younix Activity 24
Book Review- Rich Dad Poor Dad 25-26
Ms. Soundarya N Mr. R.G. Subramaniyam
Editor Designer
www.abbs.edu.in
CONTENTS
MARKETING
1 | Page www.abbs.edu.in
#Metoo – More Than Just a Viral Campaign
Yes, you read it right! #Metoo is not just a viral campaign that runs on social media, “it’s a
movement” – says Tarana Burke.
Now, wondering who is she?
We all have heard about Bollywood celebrities being
sexually harassed, let’s bring in the limelight to the
Founder of #Metoo Movement, a lady behind this bold
revolution, that’s Tarana Burke, an African-American
civil rights activist from New York.
It started in 2006, when a number of women disclosed
their experiences with Tarana Burke and all she had to say was ‘Me too’. The foremost idea was
helping the survivors of sexual harassment and providing them the moral support by letting they
know that they are not the only victim in the journey.
The Internet Sensation
The phrase ‘Metoo’ was used with a hashtag #Metoo on twitter in October, 2017 by an actress
named Alyssa Milano, encouraging the women to tweet it if they have experienced sexual
harassment or assault.
The actress also acknowledged Tarana Burke by writing "I was just made aware of an earlier
#Metoo movement, and the origin story is equal parts heart-breaking and inspiring".
Brand Marketing in the #Metoo Era!
What can be the best marketing strategy for any
company in a society where people expect brands to
stand on social issues?
Social issues are the new highlights! And brands are
forced to take a stand for, especially on social media.
MARKETING
2 | Page www.abbs.edu.in
Thus top marketers are rethinking their marketing strategy and are collaborating with this #Metoo
Movement.
Let’s have a look at how brands are engaging customers with the help of this social issue -
#Metoo
Schweppes, a Swiss Beverage Company’s - “Dress for Respect”
The brave brand Schweppes, being aware of the fact that women are more likely to be
harassed in the night clubs, sent three women wearing the “Touch Sensor” dress to the clubs
and captured it in a video. And as per the results, the women’s were touched 40 times per
hour. Now, this brand started encouraging men to behave and treat
women in a more respectful manner.
American Eagle – Marketing Feminism
American Eagle’s new chain ‘Aerie’ launched in March released a black
bathing suit with the title “Survivor” on it and the model was gold
medalist gymnast Aly Raisman, who also opened up on being sexually
abused by a USA Gymnastics doctor for years.
Kholo’s - #Metoo collection
Kholo is an Australian fashion label, which recently launched a new collection named
#Metoo collection and wrote that its meant “for the warriors” and “all the wounds” on their
website.
Ms. Aishwarya. R
3rd Sem MBA
MARKETING
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MARKETING ON TWITTER
Twitter was founded in 2006 by JACK PATRICK DORSEY. Twitter is nothing but answering
questions in less than 280 words. It is done via texting, instant messages or the web. Messages on
the twitter are called “tweets” and integrating the messages is called “tweeting”. Twitter gained its
following when OPRAH WINFREY commenced tweeting back in 2009. Many people don’t
understand Twitter initially and they think it is a waste of time but it is one of the most expeditious
growing business segments online.
Things you can endeavour to do on Twitter:
@username + message: This directs a tweet at another person which can be visually
perceived by their adherents.
D username + message: A D or DM sends a person a direct and private message. No one
else can optically discern a DM or Direct Message.
WHOIS username: Type a “whois” request into your Twitter box and it shows the short
biography of the person as long as their updates are not private.
RT-retweet: These are like forwarding an electronic mail to all your adherents. To credit the
pristine tweeter, integrate "RT" plus the progenitor's username at the commencement of the
tweet.
GET username: This retrieves the latest Twitter update posted by the person but if they
have not tweeted for a while it can take some time. Twitter is free of charge.
"Marketing Plan” -Containing the exact phrase.
#marketing -containing the hashtag.
From: Vishnu- tweets sent from Vishnu.
To: Vishnu- tweets sent to Vishnu.
"Coffee shop" near: "Indira Nagar"- containing your search term: coffee shop, near
Indira Nagar.
Negative posture - Coffee :(
Positive posture - Coffee :)
APPLE OR MANGO-Will only provide results containing the words APPLE/ MANGO or
both.
APPLE - MANGO -Containing the word APPLE but not MANGO.
MARKETING
4 | Page www.abbs.edu.in
Today, Twitter adds value to businesses in the following ways:
Comments on Twitter are indexed by Google within hours.
Your tweets can drive traffic to your website.
Twitter gives you direct contact with journalists and editors. Company news can be visually
perceived by journalists and potential customers as it transpires.
You have contact with people who may not customarily take your phone call.
Promotional messages can be promoted to a wider audience than your subsisting customers
with the explicit endorsement of those who retweet them.
Twitter raises your company's online profile. You can attract customers, make friends
/contacts with journalists and incipient blog posts asking or answering a question, facts and
figures, local breaking news, incipient products or accommodations, special offers. etc. and
other information that may be of interest to your customers.
Build a more immensely colossal mailing list. Drive traffic to your website or blog
[ex: vishnuvardhan8686.blogspot.com].
Share photos, video clips or podcasts.
What it does:
Makes recommendations on who to follow.
URL abbreviating accommodation for Twitter.
Schedule Tweets over a period of time and track who is mentioning you.
Live updates for any keyword on Twitter.
See how you rank on Twitter, Twitter Dictionary.
Allows you to apportion photos on Twitter.
Create a personalized official Twitter page. Ex-@iamsrk
Tweetmeme, MrTweet, TweetLater, Tweetbeep, Tweetgrid, Qwitter, Tweetdeck, Twitterfon,
Twitpic, Tweetburner are some applications of Twitter. Overall tweets should be informative,
subsidiary, and adequate to apportion.
Mr. Vishnu Vardhan.G
3rd Sem MBA
Happy Tweeting Guys!!!
5 | Page www.abbs.edu.in
Vision of Millennials Toward Jobs
Times have changed. Working styles are changing and it is the world of new Millennials.
The current workplaces are led by the young generations. India is one of the second highest population
country in the world, known as the ‘Young country’ because of its youth population. According to a
survey, more than 50% of the population are below the age of 25 and 65% are less than 35 years of
age. Youth are ruling the country and helping for its development.
Who are Millennials?
Those born between the years starting from 1980 to 2000 are called Millennials. They are considered
as practical and unique in their work compare to Gen X, Gen Y and Baby Boomer colleagues.
What is their Vision?
Research suggests that millennials:
1) Can prefer working in team as they want to make friends at work and are better in socialization.
2) Have a reputation for being lazy and unwilling to work with an expectation of immediate
success.
However, the reality is that many millennials have a can-do attitude and will want to get feedbacks
about their work on a regular basis. They are not like Gen X and Y who are used to doing the same
work or adopting same working style for the rest of their life. Today’s youth are energetic and ready
to do any work. The challenges they face are opportunities for them to analyse themselves on their
capability to solve the problems in a positive way.
Their goals and vision for their job is to grow in their career and help the organization to grow with
the help of their knowledge and enthusiasm. They do not want to stick on to one job. They like changes
and are ready to adapt to them as soon as possible.
Millennials have new and innovative ideas which they want to apply. For them impossible means I-
am-possible. Their positive attitude towards work and willingness to do the job will help them to
climb the career ladder faster. They have goals and targets to achieve in their life. They want to earn
more for good standard of living. They are more career oriented which helps them to dedicate
themselves to their jobs. It is true that they do not have stability as they want to keep on changing their
job or job profile.
But they are good in adaptation and flexibility. It is said that millennials are dedicated to their job.
They want to finish their work and be punctual in time for sign outs as they want to give more time
for their personal life.
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Millennials have the willingness to balance their work-life rather than working too hard to earn more
money. They would like to be more effective and efficient in their job. Every generation wants to have
a good and healthy work-life balance but the young generation demands for it from their employers.
They feel that balancing work-life gives them a competitive advantage because they feel that it is
success which counts.
Nowadays millennials’ life is hectic as their work and personal life issues all come up together. For
example: Success, marriage, family responsibility, etc. is tough for them to handle all at once and
therefore they expect a good and healthy work environment from the employers who will help them
to manage without any stress.
According to millennials a good work is that which gives them opportunities to grow, a good work-
life balance, an environment that accepts their ideas and gives motivation, salary, incentives, good
reputation and recognition in the work place. These are the ideal vision of today’s generation towards
jobs. Therefore, many companies are trying to frame policies which attracts the millennials to work
in their company.
Ms. Praju Shrestha
3rd Sem MBA
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Digital Learning Culture at Work Place
“People will never become obsolete; technology will become obsolete,”– Rajesh G., CEO - TCS
We are living in the century where technology is developing at the speed of thought. It could be IT,
Communications, Data management, Finance, etc. Every stream of business is rushing towards new
things day to day. I believe that education is just one side of a coin to learning beyond the schools and
universities. Learning what you do and learning about the things around you can be achieved in several
ways like Internet, offline and online courses.
In the same way, for constant development and positioning of any company in the market, it should
learn to adapt and reinvent itself by running along with technology.
To achieve this, every employee of the organization should learn and be aware of the things. This
could be done in two ways- Learning out of the organization and Learning inside of the organization.
Learning outside the organization is an informal way of learning where the employees learn through
peers, family, streaming data like TEDx, YouTube, etc. Learning inside the organization is a formal
way and is challenging which involves training sessions, meetings, etc.
Based on the research done by Deloitte, a global human capital trends website on learning culture at
workplace development shows that, “The informal way of learning shows more productive results
than the traditional-formal learning, for the workplace learning culture”. It is also said that more the
company is transparent about its mistakes and success, the more it will be profitable for successive
periods.
Similarly, the more the employees learn smarter and faster, the more productive results can be seen.
Now all of this lies on the shoulders of HR for making every employee in the organization to
constantly learn in new ways.
There are few companies which have already started looking at the digital learning culture in
workplace from a different perspective. Some companies have started introducing their employees to
experience technologies like Virtual reality, Artificial Intelligence, Augmented reality for a better and
faster learning. There are few companies which have implemented the digital learning in new ways.
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Tata Consultancy Services:
The India based largest and global company with almost 400,000 employees has started investing on
its employees' development in a new way by launching an app called Fresco Play, a mobile
gamification app where newest insights of technology and skills can be achieved. Based on the
requirement of partnering companies like SAP, Microsoft and Google can search for particular people
with a set of skills and certifications can be achieved through the app.
New Air Appliances:
Director of product marketing at New Air Appliances, Mr. Andrew Stephenson has nine marketers on
his team. As the employees should be up to date about the technologies and skills, he introduced a
plan called Passion Projects where he gave an opportunity to pick any project related to the company’s
marketing and can spend one day or a total of 8 hours of work per week. This enables the employees
to think out of the box and learn things that they are not aware of. Literally it could be educating
themselves by doing things which they know nothing of.
Ms. Harika Desu
3rd Sem MBA
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How to Attract Foreign Direct Investment in India
India is the fastest growing economy in the world and has emerged as top FDI destination. A large
consumer based with growing disposable incomes and the improvement in the ease of doing business.
That is the reason why it has become a global preference for investors to invest in India.
Over the year’s success of government has liberalized Foreign Direct policies and permitted 100% FDI
in most sectors and now even under the automatic route.
As a result, we have seen increased FDI inflows in the country. In fact, FY17 rose to the higher level
to 60 Billion Dollar, but unable to sustain that in FY18 (till 3rd Quarter).
That is the reason; to promote FDI government initiated MAKE IN INDIA. The initiative made by
Government of India, attracted many investors to become the part of this program.
While Walmart Flipkart deal proves that India has the potential to attract multi-billion dollar
investments, but it isn't actually an FDI because the transaction took place outside India as Flipkart is
Singapore based. This raises a question that why India is not attracting big money across the board?
First, let’s understand why we need FDI:
Employment opportunities
Increases foreign reserves
Infrastructure development
Revenue to the IT Department
Advance Technology
Improve Balance of Payment
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Routes of FDI
Ways to improve FDI inflow:
1. When a foreign company acquires all the shares and 100% controlling rights, of only
government approved sectors. Like agriculture, courier, construction, single retail sector etc.
2. Joint Venture
When foreign and Indian company together starts a new business. Example, Bharti/AXA
(India, France)
3. High growth rate after the economic liberalization
The inflow of foreign direct investment enhances the economic growth of the country. On the
other hand, higher economic growth rate, in turn, attracts a larger amount of investment for the
country. This leads to further growth of the economy.
4. Lower inflation rate
In India, the inflation rate is measured and represented by the consumer price index (CPI). This
is because the price of goods and services in day to day life is measured by consumer price.
Thus, declining inflation rate is one of the major determinants for attracting higher foreign
investment in India.
5. Foreign exchange reserve
The inflow of foreign reserve increases the capital inflow in India and using the resources of
the country such as manpower, educational strength the foreign investors find a probability to
flourish.
6. Index of Industrial Production (IIP)
The growth in the IIP shows an escalation in the production of manufacturing goods such as
computers, mining, engineering goods etc. This reflects the growth in the manufacturing
sector.
7. Focus on sectorial equality
Although, the determinants have induced the inflow of FDI. However, there is a lacuna of
overall growth in all the sectors. Due to hindrance in focus to all the sectors of the economy
Government Route
- Requires permission from RBI, GOI,
and ministry of external affair to invest
in some sectors.
Automatic Route
- No permission required.
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equally, there exists disparity and inequality among the various sectors. Some sectors are
growing at a greater rate and some lacking behind due to less attention. While the service sector
contributes 57% to GDP whereas Agriculture is contributing 17%.
To have an overall growth and development the government needs to concentrate on those
sectors which are weak and lacking behind. The manufacturing sector is not performing as
expected. As there is declining in Indian currency the exports are also going down. To make
India a favourable destination, the government should focus on improving the major
determinants.
Ms. Keerthi Tripathi
1st Sem MBA
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BITCOINS- “The Electronic Cash”
From time immemorial, people have been sharing the relationship of give and take. After all, no person
on this planet is self-sufficient but the most important question that arises at this point of time is that
what is the mode of exchange we use? Due to the drastic change in the Indian Economy the currency
system has drastically evolved. The various forms of currencies are commodity money, paper money,
plastic money, credit money and now we have a booming period of Bitcoins.
A digital currency created and held electronically without any control is what Bitcoin can be defined
as. Neither is it a paper mode currency nor in the form of a coin. Bitcoins are produced by business all
around the world using computer software which solves mathematical algorithms. It is called mining
where individuals who are called as coders compete and solve mathematical puzzles.
Bit coins were coined in the year 2009 by some unknown software developer using the name Satoshi
Nakamoto based on some mathematical proofs. The main objective of the currency was to be an
independent currency which individuals can transfer electronically in an instant without any authority
board or any rules and regulations.
Growth of Bitcoins:
Features of Bitcoins:
1) Standardized Wallets: As per this feature, one can have the idea of Bitcoins wallets talking to
each other which implies they are very much compatible to interact with each other for
transactions.
2) Attachments on Transactions: This will allow attaching memos, messages or even receipts to
give a feel of proof of purchase to the users of Bitcoins.
3) Floatable Fees of Transaction: At present, Bitcoin works on the principle of minimum
transaction fees.
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4) Traffic Routing using TOR: The very idea of using Bitcoin is to hide the users who are behind
the transactions from the government and authorities. Therefore, proper planning is being done
to implement the idea using the proxy software TOR.
Bit coins have completed nine years of journey and have been perceived differently by different
sections. Though it has faced many problems in the journey and questioned many a times about
its feasibility, it has been evolving and streamlining as per user requirements. In spite of much
opposition by various countries it has gained interest among the investors gradually with time.
To summarize on bitcoin – it is not completely perfect and there are lots of hurdles in its path
before it becomes unanimously acceptable to all and hence it needs to overcome the same.
Bitcoins have to concentrate on building a proper infrastructure and application too so that
Internet can get its first true payment protocol.
Mr. Mayuddin Kidiya
1st Sem MBA
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ENTREPRENEURSHIP AND ENTERTAINMENT
Entrepreneurship has paved its path not only in typical areas like healthcare, technology,
finance etc. but also in the entertainment industry. We are in an era where there is a plethora
of opportunities for budding entrepreneurs to learn from. Movies are an excellent source for
generating ideas and turning fiction into reality and there are certain films which highlight and
encourage this.
THE PURSUIT OF HAPPYNESS
This movie follows the story of Mr. Chris Gardner an ordinary
salesman who has invested a lot in bone density scanners and sells
them. Due to the low sales of the product he starts working as an
unpaid intern at a stock brokerage firm and struggles to make ends
meet. At the firm he resorts to witty ways in order to acquire
customers and ends up confirming a job at the company.
There is no better movie than this to explain Entrepreneurship. His
ability to carry on in life with zeal despite his struggles, ability to
manage his limited resources effectively, hard work and passion,
faith in himself and his efforts all clearly denote Entrepreneurial
characteristics.
JOY
Joining the list is a female entrepreneur, Ms. Joy Mangano, the President of Ingenious Designs.
Joy who was frustrated with a conventional mop and encouraged
by her best friend comes up with an innovative self-wringing
mop. She is advised by a Californian company, with whom she
enters into a contract in order to lower the manufacturing costs,
to pay $50000 to a man having a similar product.
She decides to give an infomercial for her product which fails
leading her in deeper trouble with the man demanding for more
money. She then realizes that there is no such similar product
and she has been cheated on shortly after she files for
bankruptcy. After a lot of struggle, she successfully gets back
her patent and money.
She faced many hardships not only from the manufacturing
company but also her own family. Her ingenious idea, courage, hard work all speak of her
success. The movie puts forth how perseverance, family support and also luck is equally
important for an entrepreneur to make it big.
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THE CROODS
This series would be incomplete without an animation movie.
Bringing to the audience is 'The Croods'! This humorous
movie has subtly incorporated a very important trait of an
entrepreneur- the ability to innovate.
It is about an eccentric family of cavemen who follow a set
of strict rules to survive the harsh terrain. But in the wake of
an impending disaster called 'The End', they are forced to
leave behind their habitat and move to a new home with the
help of 'Guy'.
With a catastrophe at their heels, innovative thinking and
resourcefulness is what saves them. The scenes where the
family uses fish as slippers to cross through a particularly
rough and spiky area, their innovative way of taking a selfie,
their team work during hunting and many other scenes are a brilliant display of
Entrepreneurship. Moving from darkness to light, ability for telling stories captivating other's
interest, trusting your instincts, coming out of the comfort zone are all paths pioneered by
Entrepreneurs.
I could go on and on with films like Wolf of Wall Street, The Social Network, Jerry Maguire
and many more. All of these films show many capabilities exhibited by entrepreneurs
throughout the world. Their sheer perseverance, hard work, innovativeness, risk taking ability
and resourcefulness have taken them to dizzy heights. They continue to pioneer new fields and
help in the growth of the nation.
Ms. Soundarya N
3rd Sem MBA
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FEAR OF REJECTION
As an entrepreneur, you constantly have to ask for what you want. This is true whether you’re
just starting out with your business plan and fighting through those tough early years or taking
a more established business in a new direction. You must ask for capital formation in the form
of loans or ventures and you must approach people about forming partnerships.
An entrepreneur must constantly pitch his/her products and services to potential customers. All
these however lead to a two-letter word that can really hurt your success as an entrepreneur
i.e.; “No”. It is a word which worries you on hearing it. The greatest of the human fears is
facing rejection.
Every entrepreneur has to grow through different stages of entrepreneurship whether it is sales,
financing for their plan or marketing their products or services. In this course of action, he
meets with a lot of individuals with different mentalities and he believes he will get “NO” as
an answer for his products. Entrepreneur should not take the situation personally as it is not his
personal activity and is a business activity. Entrepreneurs have to have a thick skin. Most of
the entrepreneurs assume a lot. In fact, they over-value a certain situation and thus the Fear of
rejection arises.
Entrepreneur has to stop assuming about the negative impacts and keep aside his preconceived
notions. He has to have a clear image about his idea and the implementation of those ideas that
will help in the reduction of fear. Rejection is nothing more than a failure. But failure is not
defeat. Entrepreneur can overcome failure but defeat is final. The real scenario of rejection is
that after your told ‘No’, you do nothing to reduce the chance of another rejection.
Five Deadly Fears entrepreneur must overcome to be successful:
1) Fear of change- Change is the first fear an entrepreneur will encounter. Entrepreneurs
have to overcome this fear which will help them take crucial decisions. It is either stay
where you are or make a change.
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2) Fear of failure- Entrepreneur will go through many hurdles in his journey but he
shouldn’t give up or fear for the failure of his idea. Instead he has to keep pushing
himself until and unless he achieves his goal.
3) Fear of not getting funded- Capital formation is a big and competitive task in today’s
world. Many entrepreneurs have the fear of getting funds required for their business.
The process of pitching to VCs and angel investors is anything but predictable which
requires great amount of clarity about the business plan.
4) Fear of separation- The fear of rejection and being unwanted or unvalued by others
can be especially damaging considering that we are social creatures that crave
connectedness. Usually entrepreneur has this thought, ‘What will people think?’
5) Fear of establishment - Most of the entrepreneurs have the fear of an establishment
which is already existing. It is true it has been established but not by you. Originality
doesn’t separate true leaders from the rest of the crowd. It is authenticity.
Mr. Mayuddin Kidiya
1st Sem MBA
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FACULTY SECTION
The Fundamentals of Success
In life and in business, there are only a few fundamentals that make life work out well, and they have
never changed. Too often, we pretend that technology and education have created "new rules" or that
modern systems permit us to cut corners and find shortcuts that didn't exist in the past. While there
may be examples where that is true, in general, I don't believe it.
The fundamentals of living well, achieving our dreams and creating wealth have not changed. The path
to success today is remarkably more or less similar to the path walked by generations in the past.
What are the basics? You might have your own list, but I would suggest at least the following:
1. Personal Integrity:
Socrates recommended, "Know thyself" and Shakespeare added, "To thine own self be true." Knowing
who we are, what we value and making sure that our words and actions match is fundamental. Doing
unfulfilling work or living in an environment that doesn't suit us will surely undermine our long-term
success. Too many of us live "lives of quiet desperation" and that is NOT a foundation on which to
build a life!
2. Clear Thinking:
Many of us grew up in the "feel good" generation and we are confused about the role of thought
(education, planning, skills and tools) versus emotion. We let our hopes, wishes, fears, or "hang-ups"
run our lives. High achievers take the time to think clearly, seek expert advice, plan wisely, and learn
from the mistakes of others. The Old Testament says "wisdom comes from a multitude of advisors."
Some strategies just work better than others. Buildings are always designed and "blueprinted" in
advance. Our lives should be designed just as carefully.
3. Unfailing Optimism:
This is not shallow "positive thinking", but a clear-headed, conscious faith in the future and in your
own potential. "Where there is a will, there is a way," or as Hannibal said over 2000 years ago, "We
will find a way, or make one." High achievers believe in their skills, in their plans, and in their futures.
They forge ahead with confidence built on integrity and careful planning.
Does This College Suit You? Start with Application
4. Hard Work:
I've heard people say achievement should be "effortless" and I agree that sometimes, enormous
amounts of work can flow easily and quickly, but I also know that creating a great life usually requires
dedication, personal discipline, attention to detail and effort.
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FACULTY SECTION
5. Patience and Persistence:
A great life is rarely built in a day. It takes the time to develop a life of one's own. There will be
mistakes and wrong turns along the way, and highly successful people are neither surprised nor
disheartened by this. They simply get a good night's sleep and start again in the morning. They learn
from their mistakes, correct them, and move on with better skills and more effective strategies.
There are more fundamentals than we have room for here, but they have not changed, and there are no
"new" fundamentals! Creating a great life does not take extraordinary luck, unusual talent or skill.
Building a great life does, however, require that we follow the "rules" that make life work out well.
The fundamentals are not sexy or exciting or sophisticated, but they are tried and true. Use them to
create the life you truly want.
Quotes:
"In any moment of decision, the best thing you can do is the right thing. The worst thing you can do is
nothing." --- Theodore Roosevelt
"In each of us are places where we have never gone. Only by pressing the limits do you ever find
them." --- Dr. Joyce Brothers
"Man is so made that when anything fires his soul, impossibilities vanish”. --- Jean De La Fontaine
"Most of the things worth doing in the world have been declared impossible before they were
attempted." --- Earl Nightingale
Prof. Ravi Aditya
MBA Department
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ACTIVITIES
LEAD Series (October-November)
Lead Series – Session: 12
Lead Series – Session 12 was conducted on 23rd October 2018 by Mr. B.S. Mukund, founder and
CEO of Renew and UBC on the topic, ‘Does
everybody have to be an entrepreneur?’ He asked the
participants to analyse what was actually the current
job scenario. He helped the participants understand
Gig Economy and how GIG work is most relevant to
specific professions.
Mr. Mukund specified on how most manual jobs will
be replaced by robotics by 2030. He gave an idea on
the number of people working in different sectors and
entrepreneurs and clearly accentuated the difference between a business owner and an
entrepreneur. He concluded by emphasizing on the downsides of being an entrepreneur and how
to overcome it.
Lead Series - Session: 13
Lead Series – Session 13 was conducted on 17th
November 2018 with Ms. Priyanka and Mr.
Nikhil Kumar, founders of Small Bag Delivery-
a logistics company, addressing the gathering.
This start up is an IIM Bangalore Incubated
Company which delivers products within the city
and refund money on the same day if the order is
cancelled. Ms. Priyanka, the founder, spoke of
the company’s growth increasing at the rate of 20% every month. She also spoke on how she grew
her business battling through the limitations and beliefs of her family.
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ACTIVITIES
The co-founder Mr. Nikhil Kumar spoke on how an entrepreneur should start a business with a
passion rather than with excitement. He emphasized on conducting a survey before starting a
business, selling emotions than products, having a USP and creating a network. The talk was
followed by a question and answer session.
Lead Series- Session: 14
Lead Series -Session 15 was conducted on 5th
December 2018 from 10:30 am to 11:30am at
APJ Hall. Mr. Mani Lakkaraju CEO and Co-
founder of Soloworxs was the Chief Guest for
the day. He shared various ideas and concepts
on Startups and his focus was mainly on seed
funding.
He shared his knowledge on how to build a
startup and its requirements. He insisted on the
importance of having an idea in business and
emphasized on not selling oneself but their
ideas. Mr. Mani Lakkaraju who has 21 years of experience in various fields was the apt person
to share his pathway to success.
The talk concluded with questions such as the methods to select appropriate investors, scope of
digital marketing in this new technological era and many more which benefitted the student
community.
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ACTIVITIES
Entrepreneurship for All
‘Entrepreneurship for All’ was a 3-hour workshop conducted on 22nd November 2018 for the
1st year MBA students. The workshop began with an introduction to Entrepreneurship
Development Cell followed by the screening of the growth of and activities conducted by EDC.
Videos on the journey of a few successful entrepreneurs were also highlighted.
'Win as Much as You Can' was an activity for engaging the students and helping them learn the
practicality of market scenarios. The entire class was divided into 4 groups. Each group had to
choose either X or Y on a piece of paper. On the number of X's and Y's, points were given based
on different scenarios.
For example, if there were 3 X's and 1 Y, the teams choosing X would get a point each and the
team choosing Y would lose a point. If there were 2X's and 2Y's, all the teams would be awarded
a point each. This activity taught them on how could competitors in a market achieve a win-win
situation and develop a healthy competition.
It helped them in predicting the choice of other competitors as a team and hence decide their course
of action. Each team realized their potential and competitive advantage of selecting appropriate
courses of action helping them reach their objective.
The session ended with the students realizing the importance of strategies and planning in a
competitive market.
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ACTIVITIES
Face to Face interview
‘Face to Face interview’ was conducted on 23rd November 2018 for 2 hours with Dr. Triveni P
an Author and NLP Trainer and Ms. Nidhi an Entrepreneurr.
Dr. Triveni spoke about the changes and challenges with the present generation and also to remain
focused on our passion and dreams. She also emphasized how the present generation are privileged
with different avenues of financial help. Ms. Nidhi, an Entrepreneur, explained the reality of life
and stressed on the importance of practice on reaching the right destination.
When asked on the key mantras, Ms. Nidhi focused on the aspect of setting objectives and working
hard rather than having key mantras. She said that youth must be ready to accept challenges and
that the life of an entrepreneur is not a bed of roses.
She also said that women are more capable of being Entrepreneurs as they are more flexible.
According to her being a problem solver, dreaming big, having perseverance and being visionary
are few of the most important characteristics of an entrepreneur. The talk was followed by
interaction with students.
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ARTOLOGY
‘ARTOLOGY’was the team building activity conducted for the 1st year MBA students on 8th
December 2018 in Gallery-1 ABBS campus.
Objectives:
Team work
Communication
Co-ordination
Idea generation
The activity was conducted as follows- the students were divided into teams consisting of 5 members.
5 bundles of newspaper were provided to each team and one leader was selected. The teams needed to
come up with any attire for their leader using their creativity. Further, one of the members had to
explain about the entire idea behind the attire, it's uniqueness and how it was made. Based on the
performance of each team, the scores were noted and winners were decided.
Outcome:
The outcome of this activity was to check how each individual would work together in a team, the
creativity of the members and how all the team members will brainstorm and come out with better
ideas and successfully implement them.
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BOOK REVIEW
RICH DAD POOR DAD
ROBERT T. KIYOSAKI is a person who needs no introduction!!
RICH DAD and POOR DAD is one of the best financial books for
many people around the world and a No.1 Financial book of all
times.
The book completely revolves around the author's real-life and what
rich dads teach their children about money that the poor and middle
class do not!!
Takeaways from the Book were as follows:
The Power of Choice
Most of the people spend their money based on their income levels
and 90% of the people want to become rich. So they invest money
in stock markets and mutual funds for future generation. People
daily choose different alternatives for making money. First invest in
education which in reality is the only real asset you have in your mind.
Choose Your Friends Carefully
People identify your character based on friends around you. Everyone is friends with people in a good
financial position. You can always learn what to do and what not to do from your friends and vice
versa. It's all “insider trading.” If you want to have rich friends who are close to the inside is because
that is where the money is made.
I am not saying do insider trading illegally. But the sooner you know, the better your chances are for
profits with minimal risk. That is what friends are for and this is financial intelligence.
Master The Formula Then Learn a New One
Every day people learn different things and build their career based on what they learn primarily. For
example, some people want to learn investment decisions and technology based on their requirements
and needs and build their career on it.
Most of the successful people are still learning daily. If you knew about Warren Buffet and Donald J
Trump- they still learn at this age. Age is never an endpoint to stop but is a new beginning to explore
more.
Assets and Luxuries
Always make sure your luxuries are built and brought by the assets. Make money work for you, not
the other way around. We always focus on the things we want and end up borrowing money, in fact,
we should focus on creating money. Always be smarter than money and make it run for you and never
let it take over you. If it gets smarter it will make you for it for whole your life.
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BOOK REVIEW
The Need for Heroes
To me, my dad is a hero! I always wanted to be like him.
You too have a hero right!! Who is it? You want to be like them right!! Whatever they do, they do it
for you and you think what they do is simple and you feel it is simply too right? But in fact, everyone
knows in their subconscious that it is hard and that’s what heroes do.
They make it look easy so that you can also do! Be a hero! Try to make the hardest thing simpler and
inspire them as the same.
“Concentrate on Assets not on Liabilities”
Mr. Neeli Naidu Mr. Vishnu Vardhan. G
3rd Sem MBA 3rd Sem MBA
E-Mail ID : [email protected]
Website : www.abbs.edu.in
Phone Number : +91 80 23245515, +91 9141707070.
Address : Acharya Bangalore B-School, Andrahalli Main Road, Off Magadi
Road, Bengaluru - 560091, Karnataka, India.