Online Newspaper Case Online Newspaper Case StudyStudy

The TelegraphThe Telegraph

Reader Figures Reader Figures telegraph.co.uktelegraph.co.uk is the UK’s third most popular is the UK’s third most popular national paper newspaper website with over 3 national paper newspaper website with over 3 million unique browsers a day (up 5.8 percent million unique browsers a day (up 5.8 percent month on month) month on month)

Links or partnerships Links or partnerships with other institutions with other institutions

Various Adobe adverts Various Adobe adverts on the initial page on the initial page

The opportunity to sign up for The opportunity to sign up for different courses shows a different courses shows a partnership with various different partnership with various different providers that pay to advertise providers that pay to advertise their course on the website. their course on the website.

Layout/presentationLayout/presentation

The site is The site is divided with a divided with a

bar at the top of bar at the top of the page that the page that divides each divides each

categorycategory

Each article has a title Each article has a title that summarises what that summarises what

the article is about. This the article is about. This title is made as title is made as

interesting as possible in interesting as possible in order to attract order to attract

audiences to read it.audiences to read it.

Large images are Large images are shown on certain shown on certain

articles, so that there is articles, so that there is not so much writing not so much writing

overcrowding the pageovercrowding the page

There is a column on the There is a column on the right hand side that shows right hand side that shows the most viewed and most the most viewed and most shared articles. This makes shared articles. This makes

the page look more the page look more organised and increases organised and increases the views of articles that the views of articles that

the public find interesting. the public find interesting.

The articles are The articles are divided into their divided into their different categories in different categories in the initial page, the initial page, showing the top showing the top articles in each articles in each category. This allows category. This allows viewers to find what viewers to find what they are looking for they are looking for easier and also easier and also creates an orderly creates an orderly layout for the site. layout for the site.

Audience Interaction Audience Interaction The site offers readers the The site offers readers the opportunity to apply for jobs, opportunity to apply for jobs, apply for course, as well as apply for course, as well as giving you advice on how to giving you advice on how to write a CV and encouraging you write a CV and encouraging you to follow them on twitter to follow them on twitter

Readers can register to the site, Readers can register to the site, allowing them free access to allowing them free access to both the internet site and the both the internet site and the mobile appmobile app

Readers can share articles on Readers can share articles on social media sites social media sites

Readers can also follow the newspaper Readers can also follow the newspaper on social media sites as well as RSS feed on social media sites as well as RSS feed

This allows them to completely up to This allows them to completely up to date with news anywhere and ensures date with news anywhere and ensures that they go on the site more; articles that they go on the site more; articles are advertised to them in a broader are advertised to them in a broader scale.scale.

Following a story: Following a story: MH370 MH370

The use of media The use of media convergence: images and convergence: images and videos are embedded videos are embedded

There are comments from There are comments from the public as well as a few the public as well as a few shares on the social media shares on the social media

We can see that the story is We can see that the story is updated quite rapidly and updated quite rapidly and efficiently for its audience. There efficiently for its audience. There are various articles for the 7th of are various articles for the 7th of April alone suggesting that they April alone suggesting that they were constantly updated with news.were constantly updated with news.

Two days later the story is still on the front Two days later the story is still on the front of the initial page as a top story. The time of the initial page as a top story. The time the article just presents a video together the article just presents a video together with the article itself. with the article itself.

Already we can see a good amount of Already we can see a good amount of shares even though it has been pated at 7 shares even though it has been pated at 7 am.am.