the story of google+, by adam audette

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MULTICHANNEL ATTRIBUTION The Story of Google+ > Adam Audette | SMX West 2013 @audette

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The story of Google+, social media, and SEO.

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Page 1: The Story of Google+, by Adam Audette

MULTICHANNEL ATTRIBUTION

The Story of Google+> Adam Audette | SMX West 2013

@audette

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Some RKG Clients

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Once upon a time…

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The amazing Yahoo!

directory

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A bountiful land!

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The Land of Googleland

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SEO book

The Land of Googleland

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Which site should I torch next…

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The link graph problem

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most perfectanchor text

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Paid links and steroidsSOMETIMES YOU CAN JUST TELL

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Enter the Penguin!

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Panda+Penguin

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The Land of Googleland

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The Land of Googleland

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The Land of Googleland

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“It’s about identity, relationships, and content.”

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Google+ Followers

• June 1: 200• June 30: 27,000• July 15: 120,000• Sep. 15: 280,000• Nov. 15: 300,000

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Being here is good.

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Steeper (not provided) trend line

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Drop in brand visits…

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rel=publisher

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Google+ as a traffic source?

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Glimpses of the future

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Are your visitors

on Google+ ?

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Are your visitors

on Google?

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Google+ is Google

Google is Google+

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The end.

Adam Audette

Twitter: @audette

[email protected]