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  • IDLE-FREE for our kids

    The Story Behind The Leading IDLE-FREE Campaign

    March 2017

    Re: Item No. 10.3.1

  • TheStoryBehindIDLE-FREEforourkids-TheLeadingIDLE-FREECampaign

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    TableofContents

    TheStoryBehindIDLE-FREEforourkids...................................................................2

    OrganizationStructure..........................................................................................................2GoGreenCommunicationsInc./TheChildren'sCleanAirNetworkWhyWereHere.......................................................................................................................4WhyIsChangingIDLINGBehaviourinFleetsSoDifficult?.........................................5

    AboutGoGreenCommunicationsInc................................................................................6

    Whatwedoforfleets..............................................................................................................7Financingalong-termIDLE-FREEculturefromfuelsavings....................................8

    WhatIndustryExpertsareSayingAboutIDLE-Time..................................................8IDLE-TimeCostExample,1000Light-DutyTrucks=$875,000...............................9

    IDLE-TimesCollectiveImpactonPeople,PlanetandProfitsTheTripleBottomLine...........................................................................................................9AboutTheChildrensCleanAirNetwork......................................................................12

    TheChildren'sCleanAirNetworkActivity2006-2017..........................................13

    FrequentlyAskedQuestions(FAQ)AboutTheChildrensCleanAirNetwork......................................................................14

    Business/Community/Media/Speaking/since2006........................................17Appendices.............................................................................................................................19

    Emotional light switch:

    Why 80% buy-in.

    Our Kids Makes it stick.

  • TheStoryBehindIDLE-FREEforourkids-TheLeadingIDLE-FREECampaign

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    TheStoryBehindIDLE-FREEforourkidsTheLeadingIDLE-FREECampaign Tenyearsago,IusedtobetheNorthAmericanIDLER.Ihadnoideawhatthisaddedupto.Today,werebuildingamovementledbycorporatefleetsthatcansave$Millionsinfuelandemissionswhileinspiringthepublictosavemuchmore.-RonZimaCEO-GoGreenCommunicationsInc.Founder/Chair-TheChildrensCleanAirNetworkVideoAFathersStory-AnNSCCProduction,2011.VideoRachelsStory-AnNSCCProduction,2011.SlideshareTheLeadingIDLE-FREECampaign20062017.

    OrganizationStructure GoGreenCommunicationsInc.(for-profit)Abusinessfocusedonhelpingcorporatefleetssavemoney,saveemissions,earngreenPR.WebsiteTheGoGreenAgency.comTheChildrensCleanAirNetwork(non-profit)ACanadianregisteredcharitydedicatedtoreducingvehicleemissions,improvingairquality,throughpubliccampaignsandcommunityengagement.SlideshareTheChildrensCleanAirNetwork20062017

    https://youtu.be/J5n2sAwVt5Ehttps://youtu.be/NyuTkocvU9Mhttps://www.slideshare.net/RonZima/ns-green-lessons-2006-2012-14958448http://thegogreenagency.com/https://www.slideshare.net/RonZima/the-childrens-clean-air-network-2006-2015

  • TheStoryBehindIDLE-FREEforourkids-TheLeadingIDLE-FREECampaign

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    Relationship:GoGreenisownedandoperatedbythecurrentdirectorsofTheChildrensCleanAirNetwork.GoGreenCommunicationsInc.(afor-profit)wasrequiredfortworeasons:1)Toearnrevenueandsustainthemissionofthenon-profit(reducevehicleemissions,improveairquality).2)ToaddressthesignificantneedoffleetsacrossNorthAmericawhicharelosingmoneyfrom'non-operational'IDLING.Corporatefleetsexpectafor-profitbusinesstotraintheirdriversandconsultonpublicrelations.E3Fleet(non-profit)E3certificationistheequivalentofLEEDcertification(greenbuildings)forfleets.E3Fleetactsasaconsultantconductingin-depthanalysisforpublicandprivatefleetsacrossCanadaandtheU.S.GoGreenCommunicationsistheAtlanticCanadianpartner/agentforE3FleetinCanada.GoGreenhaslatitudetobuild/manageIDLE-FREEcampaignsacrossCanada/U.S.viaE3Fleetandtheirotherregionalpartners.WebsiteE3Fleet.comSlideshareE3FleetProgramJointMediaReleaseOneStopGreenFleetShop,January5,2017IDLE-FREEZoneWebTVinterviewOneStopGreenFleetShop

    PUBLIC CAMPAIGNS

    (non-profit)

    FLEET CAMPAIGNS

    (for-profit)

    http://www.e3fleet.com/https://www.slideshare.net/RonZima/e3-fleet-program-idlefree-for-our-kidshttps://www.slideshare.net/RonZima/e3-gogreen-media-release-jan-5-2017https://youtu.be/q96juFABzq4

  • TheStoryBehindIDLE-FREEforourkids-TheLeadingIDLE-FREECampaign

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    GoGreenCommunicationsInc./TheChildren'sCleanAirNetworkWhyWereHere GoGreenCommunicationsInc.isafor-profitbusinessfocusedonhelpingcorporatefleetssavemoney,saveemissions,earngreenPR.GoGreentrains,certifiesandbrandsfleetspromotingtheirsustainabilitywiththeleadingIDLE-FREEcampaign,IDLE-FREEforourkids.IDLE-FREEbrandedfleetswillinspirethemotoringpublictosavemuchmore.TheChildren'sCleanAirNetwork(CCAN)isanon-profitnetworkoflike-mindedpartnerspromotingIDLE-IDLEFreeforourkids,CanadasLeadingIDLE-FREECampaign.ThegoalistobuildanIDLE-FREEmovementtoreducevehicleemissions,ultimatelysavingmillionsofdollarsinfuelandthousandsoftonsofharmfulemissionsannually.CCANisaregisteredcharityinCanadadedicatedtoreducingexcessvehicleemissionsandimprovingairquality.Itbeganasagrassrootscampaignin2006atKingswoodElementarySchool,nearHalifax,NovaScotia,Canada.Itsfounderisfatheroftwoandhockeydad,RonZima,alsoknownasIDLE-FREEGuy.Partnerorganizationsincludeschools,businesses,mediaoutlets,andhealthandenvironmentorganizations.'Always-on'vehicleemissionsimpactthehealthandfutureofchildrenandrepresentasignificantlossoffuelandresources.Theimpactonairqualityandhealthofpersonsofallagesfromtheseemissionsaresignificant.TheChildren'sCleanAirNetworkseekstomotivatethepublicandempowerkidsofallages'toinspirechange.

  • TheStoryBehindIDLE-FREEforourkids-TheLeadingIDLE-FREECampaign

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    WhyIsChangingIDLINGBehaviourinFleetsSoDifficult?Therearethreekeyelementstocreatingalong-term,money-savingIDLE-FREEculture:

    1. PolicyThecompanysstatedpositiononIDLE-Time,communicatedtoemployees.2. TechnologyFleetdata,measuringandtrackingIDLE-Timebehaviour.3. PeopleTraining/education,incentives,continuousmanagementstrategy.

    Basedonourextensiveresearchoffleets,thepeopleelement-transformingdriverbeliefsandbehaviour,isbyfarthetoughestnuttomanage.ManyfleetmanagersareawareoftheenormouscostsfromIDLE-Timeastheytrackfleetdatawhileservicingthevehicles,whichexhibitexcessivewearandaddedenginehours.However,afleetmanagersroleisextremelychallengingandotherfactorsoftenpreventhimorherfromaddressingIDLE-Time.Herearesomeofthem:

    Timetomanage/maintainfleetofvehicles;hardtointroducenewinitiatives. ReluctanttoaddressemployeesRE:IDLINGhabitsintheirofficespace. Fearofupsettingapplecartmanagingmission-criticaldriverwork-force. Uncertainofhowbesttopushunion/managementbehaviouralchange. IDLE-Timefleetdataisincompleteordifficulttomanageandmeasure. UnawareofanycontinuousIDLE-FREEtraining/managementsolution.

    Fleetmanagersareusuallynotbehaviouralchangeorcommunicationexperts.Often,theyhavecomeupthroughtheranksofthetransportationindustryinstilledwithahierarchicalmanagementphilosophy.Typically,theyareunpreparedandoftenperplexedathowtochangeandmaintainmindsets,particularlyoneco-drivingbehaviours.

    Policy

    Technology People

    Building IDLE-FREE culture: Most challenging change element?

  • TheStoryBehindIDLE-FREEforourkids-TheLeadingIDLE-FREECampaign

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    Forthesereasons,IDLINGhabitscosting$100softhousandsannuallycanremainoffmanagementsradarandarenotbroughtforwardtotheexecutiveforpriorityaction.WithouttheexecutivemakingIDLE-Timecostsavingsapriority,theoddsofcreatingalong-termIDLE-FREEculturearelow.WhatGoGreenCommunicationshasprovenisthatwhenIDLE-Timeismadeanexecutivepriorityandweareallowedtoapplyourtrainingandaward-winningformula,therankandfile,includingunionizeddriverswillbuyin.Withjusttherightapproach,driversfliptheemotionallightswitchtransformingtheirbeliefsandIDLINGbehaviour.VideoIDLE-FREEGuyMotorCoaching.

    AboutGoGreenCommunicationsInc. MissionToinspireandtransformthewayweliveourlives,forthebenefitoffuturegenerations.AbusinessbasedinHalifax,NovaScotia,incorporatedMay,2015.Directorsofthecompany:

    RonZima,President ThomasNicolle,Secretary,Director DavidHeath,Director DanielDolan,Director

    https://youtu.be/toNUf3RDwDYhttps://youtu.be/toNUf3RDwDY

  • TheStoryBehindIDLE-FREEforourkids-TheLeadingIDLE-FREECampaign

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    Whatwedoforfleets

    Savemoney. Saveemissions. EarngreenPR.

    WebsiteTheGoGreenAgency.comHowwedoitTraining:Wetransformdriverbehaviourwithtraining;reduceIDLE-Time,savefleetsfuel,maintenanceandemissions.Branding:Wemeasureandcertifyresults,brandvehicleswithourtrademarkedlogo,differentiatingfleets.GreenPRConsulting:WehelpfleetswiththeirgreenfleetPRandmarketingandgetthemthegreenPRtheydeserve.HowweearnrevenueTraining:Per-seatpricebasedonnumberofdrivers.Currenttraining:live/classroom.Nextgeneration:online.Branding:IDLE-Timereductiontargetcertified;logopricebasedonnumberofvehicles.GreenPRConsulting:Onretainer,orproject-by-project.

    http://thegogreenagency.com/

  • TheStoryBehindIDLE-FREEforourkids-TheLeadingIDLE-FREECampaign

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    Financingalong-termIDLE-FREEculturefromfuelsavingsThegoalistocontinuedrivingdownIDLE-Timecostsyear-over-yearwhilecreatingasustained,continuousIDLE-FREEcultureoverthreeyears.YearoneIDLE-FREEPilotfixed-cost,ROItarget:8to12months.YeartwoIDLE-FREEfleet-wideroll-out,ROItarget:lesstimetoachieveROIthanyearone*.YearthreeFortifyculture(regression,newdrivers):lesstimetoachieveROIthanyeartwo*.*Basedonfleettype(industry),sizeandcomplexity.ContactGoGreenCommunicationsforaconsultation.info@TheGoGreenAgency.com902-456-2550

    Wha