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2Brought to you by

Social Media Today presents:

The Social Media Democracy: How Did Social Media Change the 2012

Election?

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How to Participate

• Submit your questions in the GotoWebinar presentation window

• Follow along and share your thoughts on Twitter at #SMTlive

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Our Moderator

Robin Fray Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007. Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business, and is an advisor to Pivot and Social Week, and to the Society for New Communications Research. She also is a member of the International Rescue Committee’s Board of Overseers and is on the Charlottesville, Virginia local board of the IRC. Follow her: @robincarey

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Our Speakers

Andria Krewson is the North Carolina correspondent for Columbia Journalism Review's Swing States Project. She is an independent journalist in Charlotte with nearly three decades of experience in newspapers. Krewson is a student in the University of North Carolina's master of arts in technology and digital communication program. She worked at The Charlotte Observer for many years. Twitter: @underoak Facebook: https://www.facebook.com/akrewson

Alan Rosenblatt is a social media and online advocacy strategist for the Center for American Progress/CAP Action Fund. Alan taught the world’s first internet politics course at George Mason University in 1995. He founded the Internet Advocacy Roundtable in 2005; teaches graduate course on internet politics at Johns Hopkins, Georgetown, and American Universities;Twitter: @drdigipol Facebook: https://www.facebook.com/drdigipol

Katie Harbath is a Manager for Policy at Facebook, where she focuses on political outreach. Prior to Facebook, Katie was the Chief Digital Strategist at the National Republican Senatorial Committee. She previously led digital strategy in positions at DCI Group, the Rudy Giuliani for President campaign and the Republican National CommitteeTwitter: @katieharbath Facebook: https://www.facebook.com/katieharbath

6For more info on The Swing States Project: http://www.cjr.org/swing_states_project/

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8http://blog.nielsen.com/nielsenwire/nielsen-news/trust-in-advertising-%E2%80%93-paid-owned-and-earned/

Power of Paid and Social

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Social Media and Voting

http://pewinternet.org/Reports/2012/Social-Vote-2012/Key-Findings.aspx

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About 340,000 extra people turned out to vote in the 2010 US congressional elections because of a single election-day Facebook message, estimate researchers who ran an experiment

involving 61 million users of the social network.

Facebook Boosts US Voter Turnout

Approximately 340,000 extra people turned out to vote in the 2010 US congressional elections because of a single election-day Facebook message, estimate researchers who ran an experiment involving 61 million users of the social network.

http://www.nature.com/news/facebook-experiment-boosts-us-voter-turnout-1.11401

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• Persuasion Points Online: Helping Harry Reid, One Click at a Time

Online Strategy

http://www.campaignsandelections.com/case-studies/176152/persuasion-points-online-helping-harry-reid-one-click-at-a-time.thtml

Persuasion Points Online: Helping Harry Reid, One Click at a Time

A Commitment to Online Strategy• Nanotargeting-worked up eighteen different sets of creative—each containing Facebook ads, banner ads, and text ads—and nanotargeted each to a differentsegment of the electorate.

• Remarketing- after getting people’s attention, use information collected to further push a highly-segmented message

• Layering- Taking advantage of emerging inventory in online television ads and flash banners to layer traditional media buys and show these proven messages to targeted audiencesmore often.

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Thanks for Joining Us

• This webinar will be available on-demand at www.SocialMediaToday.com. Stop by to learn more and share your comments.

• Connect with our panelists on Social Media Today using the search function:

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Join us October 30th for…

The Social Customer Engagement Index 2012: Whitepaper and Webinar

Register: http://socialmediatoday.com/social-customer-engagement-index-2012