the sky is not the limit – opportunities below, in and above the clouds

Harvesting Cloud Harvesting Cloud BenefitsBenefits

Room 13b

Harvesting Cloud Benefits – Room 13b

Reshaping IT The Sky is not the Limit – Opportunities Below, In and Above the Clouds

André KiehneAndré KiehneVice President Cloud BusinessF jitFujitsu

14:00 h

1

14:00 h

The Sky Is Not The LimitThe Sky Is Not The Limit Opportunities Below, In, and Above the Clouds

Andre KiehneVice President Cloud BusinessVice President Cloud BusinessFujitsu Technology Solutions

Copyright 2011 FUJITSU

Agenda

1. The Cloud is Here to Stay2 B id i T d d T2. Bridging Today and Tomorrow3. The Cloud in Reality

4 Copyright 2011 FUJITSU

Cloud is the New Black


Can You Really Dare Not to Dare?

Data explosionCloud usage

1 8ZB74% 1.8ZB20ZB

The

WW growth in total data amountin the next ten years.

of companies are usingcloud services.

Disruptive Cloud

Shift in softwareCloud usage on the sly

83% 33%of the Software Market takes some form of flexible license model.

of business units using cloud servi-ces without letting their IT dept know.


The Consumerization of IT Drives Cloud

The Social EnterpriseShift in Device Preference

The

Social collaboration, blogs, chat,social app, app stores, and more.

2011 sells moreSmartphones than PCs.

Innovative Cloud

NFC, Augmented RealityBring Your Own Device

Superior backend to deliver real-time processing & content to devices and apps.

IT allowances brings choice, but alsochallenges around trust & security

7

apps.


Open Source will Accelerate the Shift in Software to Cloud

Costs savings and more flexibilityBy 2012, at least 80% of commercial

Rich functionality and user Experiences80% of commercial software packages will include some Low entry barrier for customers

No license fees no maintenance

will include some elements of open-source technology No license fees, no maintenance

Just Transactions, Infrastructure and additional services

source technology

additional services


But Despite All Facts: Cloud is a Journey

Trust isTrust isVendor health & Vendor health & SecuritySecurity

Data protection

Data protectionTrust is

ImportantTrust is

Important viabilityviability Securityis key

Securityis key

protectionprotection

Accessto limited skill set

Accessto limited skill set

FlexibilityFlexibility

Data residency

Data residency

Complian-Complian-Foster Foster Flexibility to adjustFlexibility to adjust

pce & Legi-

slation

pce & Legi-

slation

Consul-Consul-

os echange & transfor-mation

os echange & transfor-mation

Consul-tative

approach

Consul-tative

approach

Hybrid modelHybrid model

At your own paceAt your

own pace


Start Today and Prepare Yourself for Tomorrow

Business innovationToday the Cloud can:

Today (2011) Tomorrow (2015)

Business innovationIncreased competitivenessImproved employee mobility

Today the Cloud can:Improve business agilityIncrease scalabilityR d t

With a successfulCloud adoption,

mobilityReduces costs this will lead to …

Now vs. 5 YearsNow vs. 5 Years

47%

100%113%

64%

10

Agility Scalability Cost Efficiency Innovation Capex to Opex

Competitive Mobility Other Customer Demand

Cloud APIs


Cloud Adoption Drivers // Source: Northbridge // 2011 Future of Cloud Computing Survey // June 2011

Why is Cloud Important for You?

I canrapidly

I can deliver innovation

I can drive down

I canaddress newrapidly

respond to strategicas well as short

innovationand rapid growth to my business with low start up

drive down cost by elimi-nating redundant capacity and

address new marketsby joining a strong eco-as well as short

term business needs by calling whatever I need

pcosts and less risk.

capacity and exploiting scale.

strong eco-system.

from unlimitedIT capacity.


Proof Points from Customers and Partners

rapidly respond

innovation drive down cost

address new marketsp


RTT is Challenging Reality

ToyotaUnilabITACVerpuraKendoxVBHFrucorRTT

Dynamic IT infrastructure for entering the SaaS market

rapidly

Very short customer acquisitionperiods and project setups

p yrespond

periods and project setups

Using dedicated graphic power combinedwith shared server and storage resources

Hybrid Cloud model


VBH is Enjoying Balance Sheet Savings

ToyotaUnilabITACVerpuraKendoxRTT Frucor VBH

Goal to grow globally

drive down

Avoidance of capitaland administration costs

cost

and administration costs

Private Cloud incl. Backupoperations by Fujitsu

Cost-savings of about 25%compared to own operations

14

p p


Kendox is Providing their HR Files Solution via the Cloud

RTT Frucor ToyotaUnilabITACVerpuraVBH Kendox

Diperia is HR software to administer employee files

innovation

Decided for cloud also for mattersof higher securityof higher security

Kendox is aiming at new target-groups from the cloud

Award-winning solution


Verpura Offers its Software "as a Service"

ToyotaUnilabITACRTT Frucor VBH Kendox Verpura

Cloud/SaaS as a newCloud/SaaS as a newsales and delivery channel

address newNot bound to traditionallicense business

address new markets

Globalization strategy

Sees marketplaceas a strategic element

Verpura is getting 75%from customer revenues

CEO of an ISV

16

from customer revenues


The Time is Now

90% of the German Mitt l t dMittelstand do not make

use of cloud servicesuse of cloud services.L t' h l h th tL t' h l h th t… Let's help you change that… Let's help you change that


A Paradigm Shift Changes User Behavior

Purchase software

Today and in the past Tomorrow and ready today

Purchase softwarePurchase hardwareFind space in data center

Get a LoginCreate migration planSetup development & testConfigure systems

Get a Login

Configure systemsConfigure databasesConfigure networksPay IT SpecialistCount CPU’s or licensesMigrationMigrationMore …


Preview our Business Solutions Store


Is the Sky the Limit?

No! Human-centricIt is our creativity

Human centric intelligent Society

Business Solutions Store

Infrastructure as a Service

Software as a Service a Service

Platform as a Service

Business Process as a

D i I f t t

Service

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Dynamic Infrastructures


Our Offerings for Your Cloud Journey

Advisory andAssessment

StorageComputeAssessment

ServicesLegacy Modernization

ComputeVMware Private Cloud

Hybrid Cloud Services for Azure

BX 400 Cloud

Fujitsu

BX 400 Cloud Connect

Private CloudPrivate Cloud FujitsuCloud

Portfolio

Private CloudLocal CloudGlobal Cloud

Private CloudLocal Cloud

Global Cloud

Productivity SuiteManaged Mobile, Messaging as a Service

SecDocs as a ServiceCRM Services

Business Enablement Services

Business

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SolutionsStore


Challenges to Cloud Adoption

Security Border ControlsCan I safely put cor-porate data outsidemy firewall?

How do I ensure mydata stays where it needs to be?

Will I be able to movemy data and applica-

Can I use my current licenses or what licen-y pp

tions if I decide to move?Lock-In

ses will work in a Cloud?License Options


Our Journey – More to Come

Across the Fujitsu group, estimated cloud-related investmentsof 1 billion € in FY10 > 15 customers

Many SFDC

> 30 customersLaunched 24th Sep

2011

2012>200 customers

>70 customers(incl. Try & Buy)80 partners15 ISV

Many SFDC customers and desktop on demand

p

2011

2010ISV MarketplaceCloud Connect

31 ISVs49 SaaS applications

15 ISVs

2009Cloud Strategy

Cloud ConnectProductivity Suite (e.g. Exchange)S D

Interim Azure Appliance JapanGlobal PlatformUK&I Australia USA

IaaS PlatformslaunchedUK, Germany& Fi l d

gyAnnouncedWindows Azure AnnouncementIaaS Platform

SecDocs…

UK&I, Australia, USA, Singapore, EuropeOver 40 SaaSofferings in Japan

& Finland IaaS Platformlaunched AustraliaGlobal PlatformJapanISV P

Huge IP pool

25

ISV Program Today
