the six elements of focus to improve your craft
TRANSCRIPT
THE SIX ELEMENTS OF FOCUS
Davide ‘Folletto’ Casali
UX Redirector Advisor
NIGHT.EU
Manifesto Ibridi F E L L O W
@Folletto
WHAT IS FOCUS?PART I
We know what we’re doing
I haven’t done much today
Focus can be the difference between
knowing your destination and being lost
Focus can be the difference between
done and not done
The gravitational point toward which
everything converges.
CENTERClarity
FORCESAction
TIMEPatience
Clarity Focus
Why is it so hard to keep focus?
FEARThe comfort of non-confrontational assumptions
FRUSTRATION AVOIDANCE
CONFLICT AVOIDANCE
Toward Self Toward Others
FOCUS AS VISION CLARITY
PART II
Simon Sinek Start With Why
What
How
Model by Simon Sinek
Why
“
”Simon Sinek
Dr. King gave the "I have a dream" speech,
not the "I have a plan" speech.
Do you know your why?
Does your client know its why?
Clarify with everyone involved. Find the why.
FOCUS AS GOAL CLARITY
PART III
Issue 1MULTI-FOCUS
Issue 2IMPLIED FOCUS
Set one goalwith metrics
Communicate
Set goal. Communicate. Repeat.
FOCUS AS USERS
PART IV
user
user user
user user
user
Behaviour
Goal
Why
“”
Alan Cooper
The best way to successfully accommodate a variety of users is to design for specific types of individuals with specific needs.
“Focus” on many people
Focus on one person
Identify your user: behaviour, goal, why.
FOCUS AS PRAGMATISM
PART V
“”
Steve Jobs
Focus means saying no to the hundred other good ideas that there are.
It’s possible to build without focus.
Hey! _________ solves that already!
Scrum
Kanban
XP
Do they?
MILESTONE
One major user-valuable
feature
A set of minor fixes
and features
Unpack and apply your favourite technique
Each milestone is a Minimum Viable Feature
Set milestones, keep them fluid.
FOCUS AS ATTENTION
PART VI
CH
ALL
ENG
E
SKILLS
Anxiety
Boredom
Flow
Mihaly Czisentmihaily
kotaku.com/where-pro-street-fighter-players-look-1701167840kotaku.com/where-pro-street-fighter-players-look-1701167840
“”
R. Sawaki, S.J. Luck
An attend-to-me signal can be overridden by an active suppression process to prevent
the actual capture of attention.
R. Sawaki & S. J. Luck (2010) Capture versus suppression of attention by salient singletons
Increase motivation. Reduce interruptions.
FOCUS AS INNER CALM
PART VII
hey!
This moment is a skill you can train
“”
John Cleese
The creative architects had this tolerance for this discomfort we all feel
when we leave things unresolved.
“”
Baird, Smallwood, Mrazek, Kam, Franklin, Schooler
Engaging in simple external tasks that allow the mind to wander may facilitate creative
problem solving.
Baird, Smallwood, Mrazek, Kam, Franklin, Schooler (2011) Inspired by Distraction Mind Wandering Facilitates Creative Incubation
Learn breaking the train of thought. Find true free space.
SUMMARYPART VIII
SYNC DESIGN BE
goal
visi
on
user
s
prag
mat
ism
atte
ntio
n calm
“
”Bruno Munari
To complicate is easy, to simplify is hard. To complicate, just add,
everyone is able to complicate. Few are able to simplify.
