the secrets to successful b2b email marketing
TRANSCRIPT
Presented by:
Craig Rosenberg @funnelholic
Matt Heinz @heinzmarketing
The Secrets to Successful b2b
Email Marketing
Chat or Q/A
#Actonsoftware
Today’s Presenters
Craig Rosenberg Funnelholic
@funnelholic
Matt Heinz President
Heinz Marketing
@heinzmarketing
8 tips for successful email subject lines
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1. Tease 2. Personalize 3. Be specific 4. Prioritize 5. Use Numbers 6. Watch your length 7. The “from” line should be from a
real person 8. Test
Eight common email mistake (and how
to fix them)
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1. Marketing doesn’t own the email 2. Under communication 3. Focusing only on the transaction 4. Not paying attention to timing 5. Making it a one-way street 6. No personality 7. Hard to read 8. Not enough resources
6 ways to re-energize a dormant list
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1. Define “engaging” for you and the recipient
2. Focus on the subject line 3. Write to them (not for you) 4. Tie to something THEY did 5. Make a request, make it specific,
and urgent 6. Don’t make it look like a
marketing email
6 commonly asked questions
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1. When should I send emails? 2. Is context more important than permission? 3. Are email newsletters still effective? 4. How many offers should I include in my emails? 5. Is it “kosher” for me to buy a third-party list? 6. How can I be effective with mobile email?
What are yours?
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