MOBILE AUDIENCE & ANALYTICS KRYSTLE KOPACZ, DIGITAL GM

COMMITTED TO LEAN-FORWARD JOURNALISM BRANDS

PEOPLE DON’T KNOW WHAT THEY WANT UNTIL YOU SHOW IT TO THEM STEVE JOBS

“ Thank  you  to  Flickr  user  Joi  

THIS IS WHAT HAPPENS WHEN THE GOVERNMENT SHUTS DOWN

Mobile numbers skyrocket: •  50%+ of traffic from mobile •  70% mobile traffic from apps •  500+ downloads per day •  Push notifications as a service

HOW WE DROVE 40,000 DOWNLOADS

1. Build for mobile. 2. Be first. If not first, best. 3. Convert existing mobile traffic. 4. Use every editorial opportunity. 5. Watch the numbers, replicate. 6. Use good ratings in advertising. 7. Don’t underestimate word-of-mouth. 8. Don’t forget about Android.

WHAT WE TRACK •  Downloads & what caused them •  Most popular content & pages •  Unique behavior •  App depth & frequency •  Attrition rate •  Devices used •  Push notification results •  User ratings & feedback

REVIEWS ARE ANECDOTAL, BUT DATA ALL THE SAME

•  Create easy feedback loops •  Respond to feedback •  Listen to feedback •  Fix issues immediately

THINGS THAT KEEP ME UP AT NIGHT

1.  In-app data & registration 2.  Advertising model 3.  Publishing model 4.  Retaining talent 5.  Building on a fault line

THANK YOU! @KRYSTLEKOPACZ