the secrets to our mobile growth
TRANSCRIPT
MOBILE AUDIENCE & ANALYTICS KRYSTLE KOPACZ, DIGITAL GM
COMMITTED TO LEAN-FORWARD JOURNALISM BRANDS
PEOPLE DON’T KNOW WHAT THEY WANT UNTIL YOU SHOW IT TO THEM STEVE JOBS
“ Thank you to Flickr user Joi
THIS IS WHAT HAPPENS WHEN THE GOVERNMENT SHUTS DOWN
Mobile numbers skyrocket: • 50%+ of traffic from mobile • 70% mobile traffic from apps • 500+ downloads per day • Push notifications as a service
HOW WE DROVE 40,000 DOWNLOADS
1. Build for mobile. 2. Be first. If not first, best. 3. Convert existing mobile traffic. 4. Use every editorial opportunity. 5. Watch the numbers, replicate. 6. Use good ratings in advertising. 7. Don’t underestimate word-of-mouth. 8. Don’t forget about Android.
WHAT WE TRACK • Downloads & what caused them • Most popular content & pages • Unique behavior • App depth & frequency • Attrition rate • Devices used • Push notification results • User ratings & feedback
REVIEWS ARE ANECDOTAL, BUT DATA ALL THE SAME
• Create easy feedback loops • Respond to feedback • Listen to feedback • Fix issues immediately
THINGS THAT KEEP ME UP AT NIGHT
1. In-app data & registration 2. Advertising model 3. Publishing model 4. Retaining talent 5. Building on a fault line
THANK YOU! @KRYSTLEKOPACZ