The Rumor-Mill

Speak Truth to Power....

...and Live to Tell the Tale

What is the Rumor-Mill?

• Website (www.rumor-mill.org) where people post, view, opinionate and vote on current rumors

• Place where conspiracies, deception and lies are exposed and discussed by anonymous users who are ranked by their credibility and reliability

• Countervailing Power that disciplines Dark Forces and empowers People

• Source of gossip• A righteous tool to strike back at injustice

What Does the Rumor-Mill Do?

• Lowers the costs of whistle-blowing

• Increases the flow of secret, confidential, embarrassing and/or scandalous information to the Public

• Rewards accuracy and punishes lies

• Empowers ethical behavior

• Weakens abuse and manipulation of power

What is a Rumor?

• True but not generally known, e.g., a 2005 rumor: “Rep. Foley has sexual relations with Congressional Pages”

• Gossip that may or may not be true, e.g., “The CIA knew where Osama bin Laden was in October 2001”

• NOT a prediction, e.g., “Cheney will die in 2007”

How Does the Rumor-Mill Work?

1. A user anonymously posts a rumor.2. A moderator approves the rumor based on

objective formatting guidelines. Rejected rumors are visible to all.

3. Others vote (Yes/No) and comment on the rumor. Votes do not determine truth.

4. When objective evidence emerges, users nominate the rumor for “judgment”, i.e., for a moderator to label it True or False.

5. Confirmed rumors increase points for the

poster and “yes” voters, who feel good. ☻

How to Protect Anonymity?

• Users ONLY have a random ID (e.g., “2LD34JF3”) and pass-code

• No cookies, IP-tracking or logging

• Users can post to/surf the site using existing forwarding, cryptographic, dark-net and/or remailer technology

What’s It Look Like?

• www.digg.com [screenshot]

• www.slashdot.com [screenshot]

Key features:

• Home page with hot items – by points, comments or momentum

• Categories (House, Senate, CA Governor, Iran, Toxic Waste, etc.)

• Comment/voting area for all rumors

How Do “Points” Work?

• When a rumor is declared “true”, the poster receives 100 points. “Yes” voters receive 1 point. “No” voters lose 1 point.

• If it is declared “false”, the poster loses 50 points. “No” voters receive 1 point; “Yes” voters lose 1 point.

• If “No” voters outnumber “Yes” voters, and the rumor is true, points are doubled for all – as a reward for contrarian success.

• Points create reputation – anonymously. The vote-leader is called “Deep Throat”.

What about Liars?

• A Liar (posting a false rumor) will get attention at first and lose it when her score goes negative – and keeps going negative

• Voters with bad judgment will sink in the same way

• Observers will be able to filter out the rumors and opinions of people with low points

How Will It Evolve?

1. At first, it will be hard to tell the difference between good and bad rumors

2. As reputations are made (among posters and viewers), sorting rumors will be easier

3. Categories are added as the number of rumors increases

4. The more intense the examination of the rumor, the faster it is shown to be true/false

Next Steps...

1. Install/configure web-based applications so the site works

2. Get support for moral, promotional, financial and – most importantly – legal purposes

3. Form non-profit with suitable Board4. Recruit moderators5. Have growth plan6. Go live

Whose Idea Is This?

David Zetland is a PhD student at University of California, Davis in the Department of Agricultural and Resource Economics.

He has traveled to over 65 countries – many of them in the developing world.

He does not like the abuse of power.

dzetland@gmail.com