The Role of the Private Sector in Integrated Prevention Campaigns

Anna York De La CruzUCSF Global Health Group

Presentation Objectives

Why focus on the private sector in Integrated Prevention Campaigns?

Private sector actors and potential roles The Social Franchising model

Key Lessons

The Majority of People in Developing Countries are Treated in the Private Sector

IndiaNigeriaKenya

58% 65% 78%

Source: DHS & www.ps4h.org/globalhealthdata

Potential Private Sector RolesInputs and Commodities

Private sector companies can produce high quality and low cost commodities

NGO partnerships like Nets for Life

Support, Data collection and information dissemination Pharmacy, drug outlets/chains, drug detailers Technology companies

Implementation Corporate-run networks and campaigns For-profit clinic, hospital, pharmacy chains NGO-run social franchises

One Model: Social Franchising

GoalsQuality * Equity * Cost-effectiveness * Health Impact

Franchisor

FranchiseeClinic

FranchiseeClinic

FranchiseeClinic

BrandingTraining

StandardsCommoditie

s

Membership fee

Requirements/Standards

Social franchising around the World

Service Integration in Social Franchising

Lessons Many innovative ways to engage the private sector in

IPCs

Provider networks of retailers, clinics, hospitals, NGOs, can be leveraged for large-scale delivery operations in IPCs

Private companies can contribute to inputs and communications

Funding for prevention is the biggest challenge, but one that can be overcome

Need to work with the private sector to reach everyone