the role of connected devices in asian consumer and media habits
DESCRIPTION
As the largest mobile marketing agency network in the world with 19 markets in different continents, Mobext has recently been growing its Asia-Pacific footprint in response to the optimistic forecasts about the region. For this paper, the agency takes special focus on the four APAC markets represented in the study — India, Japan, South Korea, and Australia. The region has been identified as the world’s largest and fastest-growing mobile market, and this paper aims to give marketers and advertisers a look into the how this region’s activities, attitudes, and opinions about connected devices affect their propensity to buy and consume different forms of media.TRANSCRIPT
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Figure 1
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Figure 2 - Percentage of users x Mobile activities
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0102030405060708090
100
Communication Entertainment Searching information
Shopping Banking Business
India
Japan
South Korea
Australia
Figure 3 Percentage of Users X Regular Activities in Mobile
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0
10
20
30
40
50
60
00:00-2:59
3:00-5:59
6:00-8:59
9:00-11:59
12NN-14:59
15:00-17:59
18:00-20:59
21:00-21:59
Smartphone
Tablet
Laptop
Figure 4 - Percentage of Users x Time
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10
0 5 10 15 20 25 30 35
Watched TV
Listened to radio
Read magazine
Read newspaper
Shop in store
Access net via desktop
Figure 5 - Media Activities x Percentage of Users
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Figure 6 - Percentage of Users x Media Activities
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Figure 7 - Percentage of Users x APAC country
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