the roadmap to facebook advertising success one letter at a time
TRANSCRIPT
Facebook Advertising Success–2015
The Roadmap To Facebook Advertising Success – One Letter At A Time
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Facebook Success in 2015 looks like below - because..
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Summary
Facebook Pages Now “Pay To Play” because; Organic reach is
less than 10% You Want to target
New Prospects not just Page Fans
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So We Give You The “F To The K” For FB Ads Success! F A C E B O O K
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F is for Fast
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Fast
Ads can be ready to go in less than a 2 minutes if you use the Boost post option that pops up when your around your Facebook Page.
Is best to think who your ideal Target Audience is before you press the Boost Button! If you’ve done this in advance and created and saved these audiences you can then TARGET your post ONLY at your ideal audience.
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A is for Affordable
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Affordable AFFORDABLE -Reach Your Prospects For A Few Pounds Per
Thousand Eyeballs . You could even reach the 33 Million UK Facebook users for
an unbelievably low cost of £400 per MILLION* if you wanted to.
Put it another way, the UK Facebook audience is now twice the audience of Eastenders and Coronation street
combined!
*based on 40pence per thousand impression rate quoted 24.08.15
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Summary Test Small – Then
Scale Test Ads With A
Budget Of Less Than £2-3 Per Day For Few Day
What’s Working Best – Audiences | Images| Headlines?
Clear Winner? – Time To Scale Up!
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C is for conversational
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Conversational Keep Your Campaigns As CONVERSATIONAL As Possible.
Advertisers Who Look To Solve Problems Or Create Solutions For Their Target Customers Are Far More Likely To Create An Army Of Fans Willing To Evangelise Their Brand/Service.
Happy Fans Will Keep On Recommending Your Product/Service Long After Your Advertising Has Stopped.
Think Of Facebook As The Ultimate Way To Put Your Word Of Mouth Marketing On Steroids!
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Summary
Solve Don’t Sell.
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E is for Engaging
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Engaging With The Human Attention Span Now Less Than
That Of A Goldfish The Use Of Amazing Imagery (Pictures And Video) Is Now Essential To Grab That Scarce Attention.
Facebook Users Now Watch 4 Billion Video Streams A Day!
Facebook's Advertising System* Even Allows You To Create An Audience Of The People Who’ve Watched Your Video! They Were Interested Enough To Watch Your 1st Video, So Why Not Keep Them Engaged By Targeting Them Again
* Need to use Facebook's Free Ad Tool –Power Editor
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B is for Big
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BIG
Test Small Then Scale BIG For Success. So best to check if your Chosen advertising Media will be Big Enough To Grow With Your Plans? With over 1 Billion users there’s Massive scope for growth with Facebook.
Case study: Facebook’s reach was big enough to hook the Anglers of New Zealand as the case study on the next slide shows
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BIG – Case Study
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O Is for Opportunity
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Opportunity
The OPPORTUNITY To Use Facebook Advertising As A Media Option Is Growing All The Time Via Facebook’s Third Party Data Partnerships.
Partnerships Allow Behavioural Targeting Opportunities. Such As “Intending To Travel” Or “Regular Business Traveller”
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Opportunity – Case Study
We Used This Third Party Data To Target A Clients Adverts To The Thousands Of UK Football Fans Travelling To Brazil In The Run-up To The Football World Cup In 2014.
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O Is Also For Optimise
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Optimise Facebook Is Not A Concealed Black Box Advertising
Solution. The Advertising Reports Make It Easy To Mine The Data To Reveal What Is And Isn’t Working
From Extensive Testing (£ Spent!) The Lowest Cost Per Thousand (CPM) Audiences Are Rarely The Best Performing For Actions You Really Want Such As : Email Sign-ups Enquiries Sales
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Summary #1
Measure The Right ThingsAnd …
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Summary #2
Target People Who Know You Already!For example: Website visitors* Email subscribers*
* Need to use Facebook's Free Ad Tool –Power Editor
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K is for Kick-Start
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Why You Should Consider A Facebook Campaign Today?
Put Simply, With Advertising Rates As Low As £1 Per Thousand, Combined With Awesome Targeting Capability It’s No Wonder That Over 1.5 Million UK Businesses Have Tested Advertising On Facebook Already.
Ad Rates Are Creeping Up, So Don’t Miss Out On The Facebook Advertising Gold Rush As Ad Rates Are Bound To Increase As Demand Catches Up With Supply.
Get Testing Now So You Can Discover What Works For Your Business With A Budget Of Just A Few Pounds A Day. Budget Needed Next Year? - Who Knows!
Still Not Sure? Try This For Free
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Questions
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Free Offer – Facebook Advertising
Is My Target Audience On Facebook? How Much Will It Cost To Reach
Them? How Do I Find Out? Answer 4 Simple Questions –That’s
It! Link to survey :
http://eepurl.com/RV1bX
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Summary
Give it a Go!
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Contact Details. Email :
Call me on: 07973 69 88 77
Tweet me: @Graham_3Dragons
Skype : graham.archer74
3130 years marketing and
sales experience, including working for three of the
entrepreneurs from Dragon's Den
Social Media Reach +
Direct Expertise = Leads/Clients/Sales
Fellow of the Institute of Direct
and Digital Marketing
5 Years Specialising in Social Media Management and Paid Advertising
( AdWords and Facebook).Personally invested over £2K in expert training
Established 3DM 2010
Graham Archer FIDM