The Right Toolfor Each Job

Steve ButtryThe Daily Camera

September 10, 2013

Which tool(s) to use today?

• Best place to look for people• They may not see messages• If they’re public, post contact request on

their wall

• Promote several stories a day, but don’t spam your fans with too many

• Photos engage better than links• Try to start a conversation

• See if you have friends in common who can reach out for you

• Ask permission to use photos (but they may not have rights)

Breaking news:• Search for sources (w/ and w/o location)• Search for “holy shit,” WTF• Crowdsource• Tweet the unfolding story• Use hashtag (for search & in your tweets)

Events:• Livetweet all routine events• Especially livetweet big events• Use hashtag• Set context (warn about lots of tweets)• Feed tweets into ScribbleLive• Not transcript or play-by-play

Other uses:• Crowdsourcing (usernames & hashtags)• Listen to community conversation• Follow people on your beat• Use lists to organize tweets• Save searches• Save alerts

• Post all stories• Don’t just post headline & link• Conversational statements & questions• Share related links (not just Camera)• Become the source for interesting tweets

about the topic you cover

• If you leave the office, consider a Tout(s)• In interview, re-ask best question• After event, ask one question• Action better than talking heads• Doesn’t have to be 45 seconds (maybe

shouldn’t)

• Posting stories on Google+ boosts SEO• Hangout better than phone interview

(if source has video; you can help set up on G+)

• Can livestream & record on YouTube• Not if source might go off record

• Livestream & record remote interviews using Google+ Hangout

• Search for videos related to stories• Embed• Be sure to attribute

• Post entertainment content as tips at venues

• “Mayor” may be source on stories• People who have checked in may be

witnesses to news there