the rhetorical web
DESCRIPTION
TRANSCRIPT
The Tools You Need to Break It Down
The situation (or problem) that creates a need or urgency for a rhetorical response
If the text is the effect, the exigency is the cause
The aims that a person has or the end he or she expects to fulfill with the text
The intention
Those who will hear or read the text
More important than you might think
Argumentative Appeals
Logos
Appeal to reason Using logical
content to convince the audience
Pathos
Appeal to emotion
Using emotional content to convince the audience
Ethos
Personal appeal of one’s character
Credibility
Variety of structures used in essays Organization and structure can be part
of the rhetorical strategy.
The nitty gritty
The author’s word choices Examples of types of diction:
Formal or informalOrnate or plain
Word choice is directly linked with an author’s purpose
The deliberate sentence structure the author chooses to make his or her point
Consider…Sentence lengthNumber of sentencesSentence beginningsAnd more
The sensory details used to describe, arouse emotions, or represent abstractions
5 sensesVisualAuditoryTactileGustatoryOlfactory
One image can represent more than one thing.
Writing or speech that is not intended to carry literal meaning and is usually meant to be imaginative and vivid
Examples:Metaphors and similesSymbolismPersonificationHyperbole
The author’s implied attitude toward his subject and his audience
Examples of tone:PlayfulSarcasticSomber
Tone is created through diction and syntax