the rhetorical appeals: ethos, pathos, logos. three methods to persuade ethos pathos logos

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The Rhetorical Appeals: Ethos, Pathos, Logos

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Page 1: The Rhetorical Appeals: Ethos, Pathos, Logos. Three methods to Persuade ethos pathos logos

The Rhetorical Appeals:

Ethos, Pathos, Logos

Page 2: The Rhetorical Appeals: Ethos, Pathos, Logos. Three methods to Persuade ethos pathos logos

Three methods to Persuade

• ethos• pathos• logos

Page 3: The Rhetorical Appeals: Ethos, Pathos, Logos. Three methods to Persuade ethos pathos logos

EthosIn speeches, ethos is appeal based on the

expertise of the speaker.

An ethos-driven document relies on the reputation of the author.

Page 4: The Rhetorical Appeals: Ethos, Pathos, Logos. Three methods to Persuade ethos pathos logos

Ethos

• Persuading by the use of the author’s character. – Ethical appeal: the author shares the same

values and morals as you.– “plain folks” appeal: the author/candidate tries

to say that they are like “regular” people; they are on your side.

Page 5: The Rhetorical Appeals: Ethos, Pathos, Logos. Three methods to Persuade ethos pathos logos

Ethos

• Testimonial: relies on endorsements from celebrities or satisfied customers.

Page 6: The Rhetorical Appeals: Ethos, Pathos, Logos. Three methods to Persuade ethos pathos logos

Example

• George Foreman and his Grilling Machine• Boxer• Fitness• Preacher, too!

Page 7: The Rhetorical Appeals: Ethos, Pathos, Logos. Three methods to Persuade ethos pathos logos

Pathos

• This is an appeal to emotion. • Persuading an audience through the use of

their emotions.

Page 8: The Rhetorical Appeals: Ethos, Pathos, Logos. Three methods to Persuade ethos pathos logos

Pathos

– Appeal to pity, fear, or vanity: uses strong feelings rather than facts and evidence to persuade.

– Loaded language: uses words with positive and negative connotations to stir people’s emotions.

– Transfer: connecting a product, candidate, or cause with a positive image or idea.

Page 9: The Rhetorical Appeals: Ethos, Pathos, Logos. Three methods to Persuade ethos pathos logos

Few of our children breathe fresh air in their schools, which are being sprayed, inside and out, with millions of pounds of deadly, nervous system destroying pesticides.

Page 10: The Rhetorical Appeals: Ethos, Pathos, Logos. Three methods to Persuade ethos pathos logos

The Arctic National Wildlife Refuge provides a safe refuge for 180 species of migratory birds, serves as a birthing ground for one of the hemisphere's largest caribou herds and has been home to the Gwinch'in people for a thousand generations. Ninety-five percent (95%) of Alaska's North Slope is already available to Big Oil, but these companies want it all.

Page 11: The Rhetorical Appeals: Ethos, Pathos, Logos. Three methods to Persuade ethos pathos logos

The Arctic National Wildlife Refuge provides a safe refuge for 180 species of migratory birds, serves as a birthing ground for one of the hemisphere's largest caribou herds and has been home to the Gwinch'in people for a thousand generations. Ninety-five percent (95%) of Alaska's North Slope is already available to Big Oil, but these companies want it all.

Page 12: The Rhetorical Appeals: Ethos, Pathos, Logos. Three methods to Persuade ethos pathos logos

Logos

• This is an appeal based on logic. The author/speaker tries to use logic to persuade.

Page 13: The Rhetorical Appeals: Ethos, Pathos, Logos. Three methods to Persuade ethos pathos logos

Logos

• Persuading by using reasoning skills. – Appeal to logic: Author/speaker tries to reason

with you with logic, facts, and data. – Deductive reasoning: when you apply a general

principle to a specific situation.– Inductive reasoning: when you look at specific

evidence and make a generalization.

Page 14: The Rhetorical Appeals: Ethos, Pathos, Logos. Three methods to Persuade ethos pathos logos

NASA sees its mission to explore Mars as an endeavor to seek out the possibility of life on that planet. Knowing if water was on Mars is the first step in this research.

Page 15: The Rhetorical Appeals: Ethos, Pathos, Logos. Three methods to Persuade ethos pathos logos

Ethos and Pathos

• have their place in a community’s rhetoric• generally not used for professional or

academic purposes

Page 16: The Rhetorical Appeals: Ethos, Pathos, Logos. Three methods to Persuade ethos pathos logos

Logos

• Logic, or the appearance thereof, is what you want to strive for in academics, work, and other professional endeavors.