THE RESULTSDRIVEN APPROACHTO BLOGGING

Based on an article that originally appeared on my site.

YOU MIGHT NOT GET THERE

You’ve got to be very careful if you don’t

know where you’re going because

–YOGI BERRA

???IF YOU DON’T KNOW WHATSUCCESS LOOKS LIKE

YOU WON’T RECOGNIZE IT EVEN IF IT’SSTARING RIGHT AT YOU!

80%5 POSTS OR LESS*Of company blogs have

According to a study by IBM

???HOW MANY GAVE UP BUTMIGHT HAVE SUCCEEDED

THE FIRST QUESTION TO ASK TO BECOME

RESULTS-DRIVEN…

WHAT’S YOUR BLOG’S PURPOSE?

BLOG PURPOSE SPECTRUM

BRANDING LEAD-GEN

ONCE YOU UNDERSTAND YOUR BLOG’S

PURPOSEYOU CAN START TO FIGURE OUT YOUR BLOG’S…

KPIs

QUALITATIVEPURPOSE

QUANTITATIVEMETRICS

HOW TO ESTABLISH GOOD KPIs

THE #1 MISCONCEPTION IN CONTENT MARKETING

IS THAT THE RESULTS ARE

IMMEDIATERand Fishkin, CEO of MOZ

GOOD CONTENT MARKETING CAUSES

CHAIN REACTIONS

AND GOOD PERFORMANCE METRICS ATTRIBUTE

EFFECTS TO CAUSES

MAKE MORE PRECISE MEASUREMENTS WITH

BLENDED METRICS

MEASURE. CHANGE.REPEAT.

MEASUREMENT IS POINTLESS IF YOU DON’T

USE YOUR INSIGHTS

BuzzFeed win

Will test dozens of headlines and use these insights to inform all of their future content-creation

Saw a 20% increase in social mobile shares by making a slight change in their social buttons.

ONE LAST THING….

REMEMBER THAT DATA CAN NEVER REPLACE

INTUITIONBUT IT CAN DEFINITELY HELP PUT

THOSE INTUITIONS TO THE TEST Gary Vaynerchuck

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THANKS FOR READING!KEEP IN TOUCH!