I have recently finished reading an eBook by Dale Calvert called.

The 7 Lies Of Attraction Marketing.

As you can imagine from the title.

It is rather controversial, and that's putting it mildly.

Dale is certainly not pulling any punches with his views on Attraction Marketing.

So, if you are a Network Marketer.

Who has... as Dale would put it drank

“The Attraction Marketing KoolAide"

You will find what you are about to read, just a little bit uncomfortable.

For those of you who are non-Internet or Network Marketers, you might just be wondering what

exactly is Attraction Marketing, and where did it begin.

Well, it all started with Mike Dillard. The man who first coined the phrase, and made it famous. Mike

Dillard had a very basic teaching principle which was to.

"Become The Hunted Instead Of The Hunter"

He called it his Magnetic Sponsoring System, and I first heard about it in 2008

As you can imagine. It was a massive success, almost overnight taking the Network Marketing

Industry by storm. And making Mike Dillard the talk of the town.

Even people who by definition were not Network Marketers, was heavily promoting the Magnetic

Sponsoring System.

My email inbox was flooded with messages from other Internet Marketers urging me to buy the

product. Which of course, I eventually did.

Dale Calvert Say's...

That the Magnetic Sponsoring System is flawed because Mike Dillard teaches from a stand point, of

someone who had initially failed at offline marketing,

Which according to Dale makes Mike Dillard a great marketer, but not really a good Network

Marketer.

Dale firmly believes that the reason why Mike crashed and burned in his early years. Was because he

had virtually non-existent lead generation and prospecting skills.

Having read the Magnetic Sponsoring manual myself, from front to back on more than one occasion. I

would definitely say that Dale has a point.

Mike Dillard Say's...

That his Magnetic Sponsoring System has been one of the best things to happen in Network

Marketing for years. Mike impliesthat he is actually the real godfather of attraction and lead

generation.

And that, most of the current crop of top MLM and Network Marketers. Are simply re-hashing stuff

from his MLM Traffic Formula and Magnetic Sponsoring systems.

He readily admits that he sucked at attracting leads in the early stages of his career.

But puts that down to his up-line mentor keeping him in the dark about how much trial and error he

would have to endure, before seeing any reward for all of his hard work.

Final Thoughts...

Having read The 7 Lies Of Attraction Marketing and Magnetic Sponsoring, It seems to me like, that

this is a classic battle between a successful offline marketer, and a successful online marketer. Who

both hold very strong views on Network Marketing.

While there can be no denying that the foundation of Internet Marketing, originates from offline

Marketers like Dale Calvert. A lot of credit and respect must also be given to Mike Dillard for adapting

those tried and tested MLM and Network marketing strategies for today's budding online

entrepreneurs.

Please leave a comment below and share this article with your friends.