The Quintessence ofDemandGen´s Integrated Lead ManagementGet the most out of your Lead Goldmine with

Leads are the goldmine of your company

This is how gold is extracted today-

Highly automated!

Leads are essential for every business, but the generation of leads is expensive! With DemandGen you can convert this goldmine into sales.

valuable leads are not left undiscovered sales from qualified leads are not missed

Many companies still extract their lead-gold using 200-year-old techniques as this gold digger during the gold rush. That´s inefficient and causes back pain!

Simple 4-step process...Marketing & Sales must work together

to define the lead‘s journey to have a joint view of the processto provide a coherent customer experience

Integration of the four elements guarantees success!

Step1Planning

Inquiry

Marketing qualifies leads

Marketing presents good leads

Sales takes over

Customer orders

A lead´s journey …

Integrated Lead

Management

Resources

ToolsContent

Processes

Simple 4-step process...As quality of gold decides, it´s the quality of data which is essential when it comes to lead quality.

With DemandGen you continuously work with up-to-date marketing data.

Segmen-tation

DataEnhancement

Data Cleansing

Data Analysis

Step2Analysis

transform existing campaigns and adapt them to Marketing Automation best practiceincrease conversions by using intelligent opt-in methodologiesmap existing content to the buying process

Step3Qualification

Is the lead in the right target group as his behavior might pretend?

DemandGen provides methods and procedures for producing qualified leads:

Campaigns

Content

Conversion

Lead Generation Lead Qualification

Routing

Scoring

Nurturing

Marketing needs to be informed about the status of each lead in the buying process after handover to Sales.

Sales must be able to return leads at every stage of the buying

A lead who is ready to buy must be handed over to sales

quicklytransparentlysmoothly

Step4Distribution

Handover to Sales

Handover

FastFollow-up

Feedback

Comparisons of intelligent lead generation / Trade fair invitation

Inefficient and time-consuminginviting as many customers and prospects as possible

capturing all details of all leads hand over entire list of leads to sales

Efficient and time savingpersonalized invitation e-mail to defined target group

register contacts and directly book a meeting only ready to buy-leads are handed over to sales

Intelligent web forms

Web form 200 years ago: Collecting as much information as possible about the prospect, not considering he might already be registered.

Web forms today:Asking for an e-mail address to check if person is already registered

if yes, all data is available.if not, get contact to opt-in to profile contact progressively.

Your product and service request to „Company XY“ business customer products.

I'm interested in the business customers of „Company XY“ products and would like to be personally advised of your business sales. Please contact me by phone or e-mail.

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Your Demand Center

Lead Management has been completely implemented in your company now – like an automated gold extraction: the best pieces of gold will be given to sales

Segmentation

Data Enhancement

No Duplicate Data

Campaigns

Content

Conversion

Routing

Scoring

Nurturing

Handover

Follow-up

Feedback

Data Analysis Lead QualificationLead Generation Handover to Sales

Convince superiors and

colleagues and download the White Paper

http://golden.demandgen.de

Arrange a personal meeting

to extract all leads from your

goldmine

info@demandgen.de

Have we sparked your interest?

Reinhard Janning CEO Europe & Asia Pacific DemandGen AG