The Picture Show Power of Visuals in Social Storytelling

A Picture is Worth 1000 Words We’ve Heard This 1 Million Times

Why  Photos  Ma+er  in  Social  

•  63%  of  all  social  media  is  made  up  of  images  •  Nearly  66%  of  updates  on  social  media  are  visual  content  

•  50%  of  all  internet  users  have  re-­‐posted  a  photo  or  video  they  have  found  online  

•  54%  of  all  Internet  users  have  posted  an  original  photo  or  video  they  personally  have  created  

Visuals  are  KEY  to  Online  Reach  

•  Content  with  relevant  images  gets  94%  more  views  than  content  without  

•  Tweets  with  images  received  150%  more  re-­‐tweets  than  those  without  

Images  are  No.  1  most  important  Factor  in  social  opPmizaPon  

•  According  to  an  ongoing  research  survey  by  SoTware  Advice  and  Adobe  (makers  of  Photoshop),  80+%  of  survey  respondents  pointed  to  images  by  “VERY  Important”  or  “Important”  for  their  markePng  opPmizaPon  on  social.  

Types of Visual

Content

Top Visual

Platforms

Facebook  All  Photos  Live  Here  

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•  Facebook has become the default cloud storage location for images

•  300 million photos uploaded per day to Facebook

•  Use Facebook as your home base for engagement with your visual content

•  Support your best images with paid media dollars in order to increase your overall reach

Pinterest  Reach  a  Female  Audience  

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•  Pinterest is the best way to reach a female audience

•  Leverage high impact visuals and infographics in order to engage this audience

•  Pinterest can be a huge traffic driver if done correctly

•  Support your best images with paid media dollars in order to increase your overall reach leveraging the new promoted pins platform

Instagram  Pre+y  Pictures  Everywhere  

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•  Instagram is a great way to visually brand your hospital or health care practice through images

•  Use images that will stand out on the mobile phone and that your audience will engage with

•  Text and experiment and use relevant hashtags in order to make your content discoverable

Tumblr  Animated  Gifs  Live  Here  

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•  Tumblr is a huge creative community and a great way to reach a younger audience

•  Animated gifs and high impact visuals are what is most shared here

•  Some Health care brands have tried to used Tumblr as a blog, but we don’t recommend doing this

•  Use Tumblr to tell your brand story thought images, animations, and infographics

Google+  SEO’s  Best  Friend  

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•  Google+ is a great location to reach a male audience

•  Google+ results will show up in Google Search therefore it’s important to have a brand presence within Google+ for SEO benefits

•  High quality images and animated gifs work well here

Twi+er  Engage  in  Real-­‐Time  Customer  Support  

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•  Twitter is becoming more of a visual platform

•  Tweets with images perform much better than tweets without

•  Leverage Twitter as a platform for real-time engagement and to drive your followers to your website for more in-depth information

SlideShare  PowerPoint  Paradise  

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•  SlideShare is the ultimate location to share PowerPoint presentations on any topic

•  Use SlideShare as a centralized hub for storing branded presentations and White Papers

Flipboard  Digital  Magazine  

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•  Flibboard is a digital magazine platform with over 20 million downloads on iOS and Android devices

•  Use Flipboard as a means to create a digital only magazine for your Hospital and curate related news, relevant images and videos

Visual Tool Kit

•  Canva gives you everything you need to easily turn ideas into stunning designs. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so much more.

•  Simply search for the best graphics, photos, and fonts, or upload your own, then use Canva’s drag and drop tool to create a design.

•  Design with hundreds of free elements and fonts, or choose from our library of more than 1 million premium images for $1.

Canva  Quick  Images  for  Social  Media  

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WordSwag  Quick  text  on  images  

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•  Exclusive Typomatic™ Engine. Now you can create beautifully custom text layouts that would normally take minutes - or even hours - with just a tap.

•  WordSwag gives you access to free images to remix with text and easily upload to your social media channels

•  Create highly sharable images in minutes

Over  Create  something  beauPful  

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•  Over is the app for adding text and artwork to your photos. Designed with mobile creatives in mind, Over features standard and custom-made fonts and well-crafted artwork combined with a sleek design, easy-to-use functionality, and immediate sharing ability.

Features Include:

•  EXCLUSIVE FONTS & ARTWORK: Over features unique, beautiful fonts and original, eye-catching artwork from a variety of artists.

•  MAKE SOMETHING AWESOME: In Over, you’ll be able to discover artwork perfect for outdoor adventures, add handcrafted icons for any occasion, design with geometric font awesomeness, say “Happy Birthday” in style, present challenging and inspirational words, and much more.

•  EDITING: In Over you can nudge, size, rotate, fade, copy, and center your artwork and text, tint and crop your photos, and stretch your text. Pick from among plenty of color choices to make your text or artwork pop, or blend in.

DipPc  Grids  for  your  images  

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•  DipPc  helps  you  create  and  share  beauPful  photo  collages.  See  for  yourself  why  more  than  three  million  people  have  downloaded  this  app  

IMPORT/EXPORT  OPTIONS:  •  Create  DipPcs  with  photos  from  your  Photos  app,  

Instagram,  Dropbox,  Facebook  or  Flickr,  or  take  a  photo  on  the  spot  with  your  device  camera.  

•  Save  DipPcs  to  your  device,  send  via  email,  or  share  by  uploading  directly  to  Instagram,  Facebook,  Twi+er  (hashtag:  #DipPc),  Tumblr  or  any  app  that  accepts  JPGs.  

•  High-­‐resoluPon  export  for  pixel-­‐perfect  images.  •  Import  mulPple  photos  at  once  and  swap  photos  between  

frames.  

LAYOUTS  AND  BORDERS  •   Choose  from  179  layouts  (addiPonal  layouts  are  available  

as  in-­‐app  purchase).  Combine  up  to  nine  photos  in  a  layout.  

•  Customize  your  layouts  to  be+er  fit  your  pictures  by  sliding  interior  frame  lines  or  moving  joints  along  the  line.    

•   Create  rectangular  DipPcs  (great  for  prinPng)  with  Expandable  Layouts  (in-­‐app  purchase).    

•  Round  the  inner  and  outer  borders,  as  well  as  modify  thickness  and  color,  and  apply  textures.    

 IMAGE  ADJUSTMENTS  •  Choose  from14  filters,  as  well  as  adjust  brightness,  

contrast,  hue  and  color  saturaPon.  •  Pan,  rotate,  mirror  and  zoom  individual  photos.  •   Personalize  your  DipPc  with  a  text  capPon.  Adjust  the  

font,  style,  color  and  size  of  the  text.  

ATer  Light  UlPmate  Filters  

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•  ATerlight  is  the  perfect  image  ediPng  app  for  quick  and  straight  forward  ediPng.  Our  simple  design,  paired  with  powerful  and  snappy  tools,  will  give  you  the  look  you  want  in  seconds.  

•  Download  now  and  look  forward  to  free  content  and  app  enhancements  monthly!  

15  ADJUSTMENT  TOOLS  •  Use  any  of  our  15  uniquely  made  adjustment  

tools  to  enhance  your  images  to  perfecPon  with  ease.  

74  FILTERS  •  ATerlight  has  27  fully  adjustable  Original  Filters,  

14  Guest  Filters  by  various  Instagram  users,  18  Seasons  filters,  and  the  new  Wander  pack  including  15  filters.  Now  including  the  new  Fusion  filters,  allowing  you  to  mix  tools,  filters  and  textures  to  create  your  own  personal  filters.  

78  TEXTURES  •  ATerlight  includes  a  range  of  real  and  natural  

light  leaks  we  created  with  35mm  film  and  instant  film,  to  simplisPc  scratchy  film  textures.  

VSCO  Cam  Tap  Amazing  Shots  

VSCO  Cam®  The  standard  of  mobile  photography  VSCO  Cam  is  the  premier  way  to  shoot,  edit,  and  share  your  photographs.    VSCO  Grid™  VSCO  Cam  is  integrated  with  the  curated  VSCO  Grid,  a  showcase  of  excepPonal  images  from  around  the  globe.  Find  and  follow  other  creaPves  from  around  the  world  and  post  your  photos.  Because  beauPful  imagery  trumps  social  clout,  the  number  of  followers,  comments,  and  likes  are  absent  from  the  plasorm.    VSCO  Journal™  Publish  original  content  to  your  Journal  and  share  with  the  creaPve  community.  Find  inspiraPon  on  the  VSCO  Journal,  a  publicaPon  highlighPng  creaPves  from  around  the  globe.    Sync  &  edit  Streamline  your  workflow  by  selecPng  photos  to  sync  and  edit  across  devices.  VSCO  Tools  allow  for  fine  tuning,  with  the  goal  to  complement,  not  define,  your  photographs.  Exposure,  Temperature,  Contrast,  Crop,  Straighten,  Fade,  Vigne+e,  and  more  allow  you  to  define  your  look.  Simplify  your  ediPng  process  with  Copy  +  Paste  and  Single  Step  Undo.  

Snapseed  UlPmate  Image  EdiPng  on  the  go  

Snapseed  is  the  only  photo  app  you’ll  want  to  use  every  day.  It  makes  any  photograph  extraordinary  with  a  fun,  high-­‐quality  photo  experience  right  at  your  fingerPps.      Anyone  can  enhance,  transform,  and  share  their  photos  with  ease  using  incredibly  advanced  features  from  the  leader  in  digital  photography  soTware.  Built-­‐in  Google+  capabiliPes  make  it  even  more  powerful  to  share  your  images  with  your  friends  and  family.  

PiktoChart  Make  Infographics  

Simplicity  is  key.  Create  informaPve  and  engaging  infographics  in  3  easy  steps.  To  insert  an  element,  find  it  on  the  menu,  drag  it,  drop  it  on  your  canvas,  and  voilà!  The  tools  are  familiar  and  the  acPons  are  intuiPve.  You’ll  be  done  quicker  than  you  can  say  infographics!  

Need images? The link below is an excellent resource for free stock photo images to use

Stock  Images  70  LocaPons  for  FREE  Stock  Images  

Link: http://www.themexpert.com/blog/free-stock-photos

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Flipagram  Make  a  video  from  photos  

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Flipagram  is  the  easiest  way  to  share  all  the  great  stories  trapped  on  your  phone!  Create  fun  short  videos  with  your  photos  and  favorite  music.  Share  privately  or  with  followers  in  the  Flipagram  community  and  beyond.    Explore  trending  flipagrams  to  discover  interesPng  people  and  stories  from  around  the  world.    Get  featured,  go  viral,  become  famous!  Our  editors  are  always  looking  for  fun,  inspiring,  or  creaPve  Flipagram  videos  to  feature  to  our  fast  growing  community.    Flipagram  in  3  easy  steps:  1.  Select  -­‐  photos  from  camera  roll,  albums,  Facebook  or  Instagram.  2.  Create  -­‐  add  your  favorite  music,  set  Pming,  cool  filters,  and  text  to  tell  your  story.  3.  Share  -­‐  on  Flipagram  or  to  Instagram,  Facebook,  Twi+er,  WhatsApp,  FB  Messenger,  or  beyond.  

Best Practices

Does  It  Fit  Does  the  image  match  your  message?  

Make  sure  you  are  using  images  that  help  to  carry  through  the  story  and  the  message  you  are  trying  to  give  to  your  audience.  

Stock  Photos,  SomePmes  Use  original  images  when  possible  

Use  original  images  from  a  professional  camera  or  your  cellphone.  But  if  the  right  image  isn’t  available  for  you  to  capture,  use  stock  photos.  

Don’t  Be  Boring  Excite  your  audience  

Keep  your  audience  engaged  and  create  the  photo  content  that  is  going  to  ma+er  to  them.  Add  real  value  to  their  lives  and  don’t  be  boring.  

EdiPng  and  Size  Ma+ers  Take  Pme  to  edit  your  work  

Don’t  rush  to  post!  Take  Pme  to  edit  your  photos  to  make  sure  that  everything  is  just  right  for  your  audience.  And  if  it  doesn’t  work,  don’t  be  afraid  to  delete  and  re-­‐post  aTer  you’ve  reworked  it.  

Grids  Tell  a  story  through  grids  

Use  grids  to  tell  a  story  and  to  display  several  images  to  your  audience.    

Filters  Limited  your  filter  usage  

There  are  tons  of  filters  out  there  but  limit  your  usage.  Develop  a  formula  that  works  for  your  images  and  sPck  with  that  formula.  

Brand  Colors/Fonts  Stay  on-­‐brand  

Stay  on-­‐brand!  Make  sure  you  are  using  the  right  brand  fonts,  colors,  and  logos  on  your  images.  Use  your  brand  guide  in  order  to  make  sure  that  everything  is  perfect.