the power of facebook ads - target specific demographics | facebook marketing intro

PRESENTED BY:

JEFF VANDRIMMELEN HTTP://CEDARWATERS.COM [email protected]

The Power of Facebook Ads

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016

Who are you & why are you here?

● Add a note to chat in the sidebar about your background with Facebook and Marketing and what you are hoping to get out of our time together today


Amazon Gift Card Giveaway

I will pick one person today from those that contribute in the chat and send them $5 to use on Amazon. :)


Who am I?


Class Overview

● Types of Ads ● Targeting

Demographics, Interests & Behaviors

● Creating the Ads ● Reporting


Facebook Advertising Policies

https://www.facebook.com/policies/ads/#overview

https://www.facebook.com/policies/ads/#overview


You Need a Business Page


Types of Ads


Pixel Conversion


3 Steps to Any Ad


Audiences


Target Demographics

● Education (Level, Fields of Study, Schools, Years in School)

● Ethnic Affinity (African American, Asian American, Hispanic, etc.)

● Financial (Income and Net Worth) ● Generation (Baby Boomers, Generation X,

Millennials) ● Home (Ownership, Type, Household Composition)


Target Demographics Cont.

● Life Events (Anniversary, Away from…, Friends of, New Job, New Relationship, Engaged, Newlywed, Recently Moved)

● Parents (New Parents, Young Kids, Teenagers, Adult Children, Moms, Fit Moms, Green Moms… etc.)

● Politics (US) - (Likely to Engage, Self Reported) ● Relationship - (Interested in, Married, Single, etc.) ● Work - (Employers, Industry, Job Titles, Office

Types)


Target Interests

● Business & Industry ● Entertainment ● Family & Relationships ● Fitness & Wellness ● Food & Drink ● Hobbies & Activities ● Shopping & Fashion ● Sports & Outdoors ● Technology


Target Behaviors

● Automotive ● B2B ● Charitable Donations ● Digital Activities ● Expats ● Financial ● Job Role ● Media ● Mobile Device User ● Purchase Behavior

● Residential Profiles ● Seasonal & Events ● Travel


Target Connections


Set your Budget


Set your Schedule


Type of Ad (Point to Website)


Ad Content


20% Text Policy

https://www.facebook.com/policies/ads/#text_in_images

https://www.facebook.com/policies/ads/#text_in_images


Reporting


Reporting Continued


Website Remarking

https://www.facebook.com/business/learn/facebook-ads-website-custom-audiences

https://www.facebook.com/business/learn/facebook-ads-website-custom-audiences


Questions


Getting Help From Here


Free Webinars- Meetups

http://www.meetup.com/DFW-Online-Marketing-Meetup-Webinars/

http://www.meetup.com/DFW-Online-WordPress-Users-Group/

http://www.meetup.com/DFW-Online-Marketing-Meetup-Webinars/

http://www.meetup.com/DFW-Online-WordPress-Users-Group/


Next Webinar: Conversions

● http://www.meetup.com/DFW-Online-Marketing-Meetup-Webinars/events/228068124/

http://www.meetup.com/DFW-Online-Marketing-Meetup-Webinars/events/228068124/


What Do you Want to Learn?

http://www.meetup.com/DFW-Online-Marketing-Meetup-Webinars/messages/boards/thread/49563983

http://www.meetup.com/DFW-Online-Marketing-Meetup-Webinars/messages/boards/thread/49563983


Leave us a Review


Amazon Gift Card Giveaway

I will pick one person today from those that contribute in the chat and send them $5 to use on Amazon. :)


Questions & Additional Support

Contact me for a Brainstorm Lunch! Jeff VanDrimmelen [email protected]

mailto:[email protected]