the plan forward 2016-2019 - salt surf life saving club · important for the growth of our surf...

1 | P a g e SALT SLSC – The Plan Forward 2016-2019 Formally adopted 15 September 2016

The Plan Forward

2016-2019


Why are we doing this? Important for the growth of our Surf Club

To identify the club’s past, present and future direction.

To include members’ contributions in the future development of the Club.

Create order to club operations and ensure the potential of resources is realised e.g. people and financial.

Background of the Club formed in 2004 with Nippers commencing in 2006

is one of 311 Clubs Australia Wide \ (SLSNSW Club Guide 2014)

is one of 129 Clubs in NSW

is one of 10 Clubs in the Far North Coast (FNC) from Yamba to Fingal Heads.

as of 2015 is made up of 215 Members, 79 Patrolling members, 75 Nippers and 50 Associate Members, 3 Life Members, 4 Long Service, 4 Award Members

patrols conducted from September to April each year completing 4165 hours averaging 35 hours per patrolling member.

Development of this Plan Results reviewed by Committee and Members from members’ survey.

Members invited to “The Plan Forward” Planning Day in November 2015 where SWOT analysis was undertaken.

SLSA and SLSNSW plans reviewed


Strategic Priority 1 - Saving Lives

Surf Life Saving Australia To stop people drowning and getting injured To provide save and enjoyable aquatic experiences

Surf Life Saving NSW

To save lives by providing a safe beach and aquatic environment throughout NSW

To reduce the rate of drowning in NSW To extend lifesaving coverage to match community needs and the expectation

of all stakeholders To provide quality lifesaving services across NSW to advance drowning

prevention and lifesaving activities To be recognized as a vital link in the State Emergency Services response network

Salt Surf Life Saving Club To prevent fatalities and serious injury by providing a safe beach at Salt Beach To provide quality lifesaving services at Salt Beach To educate the community about Salt Beach To provide an emergency response capability for Salt & Casuarina beaches and from Fingal to Pottsville

SALT Members SWOT Analysis

Strengths

• Strong Community involvement • Educating our Junior Members • Equipment • Experience • Communication

Weaknesses

• Club numbers (lack of) • Club house needed to attract Members • Lack of Award holders in specialised areas e.g. IRB Drivers

Opportunities

• Members development in Education • Recruiting experienced Members in specialized areas • Media Officer - to gain positive promotion of our Club to

strengthen Member numbers to assist Saving Lives 24/7. • Open information sessions e.g. Schools

Threats

• Death / Injury • Sharks • Negative press • Salt Beach • Lack of (paid) Lifeguards • Comparison to more established clubs e.g. Cudgen


Key Strategies Strategic Questions

Key Actions Who Measurable Status

To increase our active membership base.

Develop a Membership Drive Strategy.

Continuous improvement of the club’s profile in the community.

Committee Nett Increase membership year on year by 10%

Run at least 1 bronze course per annum.

Membership Drive developed for 16/17 season including

- Social media campaign - Letterbox drop - Targeting of previous return of

past members - Extensive Word of Mouth

To retain our current active members Review Service Level Agreement with SLSNSW

Develop a retention Strategy

- Develop a flexible model for patrolling.

- Recognise volunteer’s efforts to club and the community.

- Reduce the individual patrol commitment for active members

- Constant communication through electronic and social media

Committee Limit attrition of existing members to no more than 10% of active members per year.

Decrease average patrolling hours per member, per season from 60 hrs+ to less than 40 hrs by season 2018/19.

A temporary dispensation has been requested and granted by SLSCNSW to allow a reduction in overall hours patrolled.

Best on Beach Awarded Monthly - BOB – monthly committee meetings.

¼ newsletter produced – BOB included.

Register of volunteers kept.

To increase the efficiency of patrol teams and increase our Surf Life Saving Standards

Improve and increase efficiency of patrol teams in way of identifying award gaps

Develop and distribute an annual training timetable.

Develop a program of continual learning for active members.

Consistent communication to all patrol captains.

Keep up to date with current practices and procedures.

Club Captain Increase awards per active member by at least 3 extra awards per patrol each year.

95% + achievement on patrol audit inspections

Conduct a Customer Satisfaction survey.

Increase number of Patrol Teams to 14 by season 2018/19.

Training has been scheduled for 16/17 targeting active members to participate.

- 19 new awards achieved over the recent off season.

- Bronze Medallion Training commencing mid Oct

- Ongoing IRB Crew and Driver Training on Patrols.

Provide and promote an awareness of safe practices at the beach.

Provide education awareness sessions to

- Schools - Community - On the beach during patrol - Our nippers

Invite guest speakers to present to nippers and active members.

Committee/JAC Document sessions provided and satisfaction surveys.

Produce ¼ newsletter with safety advice.


Strategic Priority 2 - Financial Security

Surf Life Saving Australia To ensure the movement is resilient and agile To ensure the movement can continue to fulfil its goals and aspirations.

Surf Life Saving NSW

To be financially secure and sustainable into the future To source additional and recurrent revenue from a variety of revenue streams For the Australian Life Saving Academy to return dividends to support the objectives of Surf Life Saving NSW To generate a greater return on the Surf Life Saving brand

Salt Surf Life Saving Club

To be financially secure and sustainable into the future To source revenue from a variety of revenue streams


Strengths

• Money in the bank - $250k - Bank • Available $305K – Grant • Clubhouse $200K – TSC • Lifesaving gear • Morris – Treasurer • Income > Expenses • Fundraising • Membership • Committee makeup – Stable and Professional

Weaknesses

• Not self-funded • Lack of Internal Revenue Generation • Limited income sources e.g. Clubhouse • Sponsorship • Public exposure – not enough • Lease on clubhouse

Opportunities

• Sponsorship • New Club House with Function room and Kiosk • Population Growth • New local Business • Public exposure – Marketing • Increased Membership

Threats

• Competitors – other Clubs and Sports • Ongoing Costs

• Gear • Building Maintenance

• Lease on Clubhouse • Tsunami • Insurances – especially Clubhouse • Loss of Membership • Member negligence




Ensure our Clubhouse is fully functional Project manage each stage of the clubhouse building.

To keep an accurate budget of projects.

Report monthly to the Committee and provide cash flow.

Clubhouse Sub Committee

Project timelines are met.

Budget is met

Stage 1 – Clubhouse timing

Ensure our club is financially sustainable. Could we charge the public for training?

What types of functions could be held in the clubhouse?

Fundraising events?

To explore different revenue streams when clubhouse is fully functional after Stage 2 is complete.

Ensure Sportsman lunch continues to be successful each year.

Explore other fundraising opportunities that appeal to all groups in the club.

Identify and submit quality submissions to grants/funding where possible.

Ensure $1m of Federal funding is accessed prior to May 2017.

Committee Accurate budget and cash flow.

Attendance #s and Revenue from Sportsman lunch is equal or increased from previous years.

Revenue of fundraising events increases year on year.

Review successful Grant register - ask for feedback when not successful.

Treasurer has completed an interim cash flow for 16/17 season.

Consulted with other clubs within FNC Branch, SLS NSW and SLS QLD on best practices.

Federal Government funding of $1,000,000.

Other grants and funding applied for

- First aid funding ($25k) - Landscaping - Anonymous Donor (up to $15k) - BSEF ($5k) - Community Buildings ($500k)

To increase and maintain sponsorship agreements.

Should we use the expertise of a sponsorship Coordinator – like Cudgen football?

Develop a database of all current sponsors.

Develop a sponsorship Strategy

Sponsorship Committee

Increase our sponsorship year on year. 2016/17

Anonymous sponsorship ($10k)

Building fund –

Jack Spratt’s

GJ Gardiner

Ensure our financial/compliance practices are met and best practice.

Audits conducted annually

Obtain Silver in the Quality Clubs Program

Look at succession planning for major roles e.g. President, Secretary, Treasurer, club captain, JAC

Review and measure Strategic Direction annually

Secretary/Treasurer 100% compliance in the annual financial audit report

Quality Clubs - Silver status by 2018

Current Positions provide succession plans/role descriptions and procedures before leaving position.


Strategic Priority 3 - Learning for Life

Surf Life Saving Australia To stop people from drowning and getting injured, through educating Australians in first aid and preventative safety in the water and on land. To provide our members with lifelong opportunities to develop their lifesaving and leadership skills and capabilities To increase and capacity of trained people to operate, deliver and manage our diverse services To gain additional revenue streams that support what we do.

Surf Life Saving NSW To provide high quality education and accredited training to our members and the community To ensure the importance of surf education programs are recognized by NSW Education authorities Promoting volunteerism as a pathway to employment Promoting evidence based practice


To provide a high quality education and accredited training to our members at SALT SLSC. Promoting volunteerism as a pathway to employment To educate our community on safe beach practices


Strengths

• Small Club • Community based • Communication • Resorts – Attractions • Dedicated and skilled people

Weaknesses

• More up-skilling • Young Club • Ongoing training • Training sessions too long • Training facilities • Experience in training • Training courses • Sharing knowledge

Opportunities

• Young Club • Resume / Job opportunities • Ongoing training • Stimulation > Youth > Competitive • On patrol training • Promotional opportunity • Classifications of Members patrolling – targeting training • Membership base / demographic

Threats

• • Bigger Clubs – Competition • Losing Members • Conditions of the Beach • Other Clubs offerings

What’s a Rip you ask?




To increase the number of trainers and assessors that SALT currently has.

Communicate benefits of becoming a trainer to members.

Maintain and improve and have pathways for current and potential candidates.

Develop a register of interested active members.

Provide assessors to FNC for consideration.

CTO/Club Captain

Increase number of internal assessors by 1 per year. Currently training 3 assessors.

To provide clear educational and development pathways to our members.

What online training is available?

Identify pathways for members.

Conduct a skills gap of our members.

Offering of FNC Lifesaving rookie program for cadets.

Club Captain/CTO

Members that were identified as requiring training in a certain area have completed in 12 months or when training was available.

Rookie program outlined with Lifeguard Coordinator and offering presented to members.

Ensure our nippers/cadets are provided with skills that will ensure learning for life.

How does this link to a career path?

What is looks good on your resume?

Educate our juniors that Nippers is not the end but just the beginning of lifelong learning.

Provide at least 1 session per annum for older nippers/cadets on how to include surf lifesaving activities on their resumes for job opportunities.

JAC Record participants that attend resume sessions.

Mentoring development

Provide and promote an awareness of safe practices at the beach.

Provide education awareness sessions to

- Schools - Community - On the beach during patrol - Our nippers

Invite guest speakers to present to nippers and active members.

Be recognised I the community as quality provider of SLS skills training.

Committee/JAC Document sessions provided and satisfaction surveys.

Produce ¼ newsletter with safety advice.


Strategic Priority 4 - Active for Life

Surf Life Saving Australia To enhance the health and fitness of our members To enhance community wellbeing and involvement To provide activities to gain lifesaving and/or survival skills To help member recruitment and retention of active patrolling members. To generate additional external revenue streams for the movement.

Surf Life Saving NSW To offer diverse sport and recreational pathways to people of all abilities To increase grassroots participation in sport and recreational activities at all levels of the movement To enhance the health and fitness of our members To promote healthy lifestyles and wellbeing in the community To foster the development of our state surf sport teams and athletes To invest in sporting pathways to ensure sustained participation


To enhance the health and fitness of our members To promote healthy lifestyles and wellbeing in the community To provide activities to gain lifesaving and/or survival skills To foster the development of our competitive members


Strengths

• Gym • Juniors moving up • Location / environment • Equipment • Resources • Commitment and Attitude • Skilled People • Committee focus and ability • Support from Mantra / Peppers

Weaknesses

• Sponsorship • Sharing the Load • Location, conditions of beach • Succession • Extra training for Nippers • Membership base

Opportunities

• Population growth • Approaching Members for extra support, e.g. Fundraising,

Sponsorship • Promotion of Bronze, SRC etc. through schools, businesses • Encourage Members to promote Salt SLSC through word of

mouth within the Community • Open Day - 18 October 2015 • Buddy mentoring system • High Performance Centre

Threats

• Location beach conditions • Strengths of other Clubs / Competition for Members • Lack of upskilling • Competition interests • Scared Parents • Liabilities




Provide a pathway from Nippers to Assessor status.

Can SALT SLSC provide a pathway and retain members to transition through all age’s groups whilst remaining active.

Provide an environment for all members to feel engaged, trained; confident and fulfilled at all levels. Provide the tools, resources, culture and environment to foster the desire to participate.

Committee Member levels in all categories. Award completion in all categories. Competitive and patrolling review.

Current review of all age, awards and member numbers.

Provide a facility, resources and environment for all members to be able to train, learn and test their skills whilst remaining healthy and active.

Can SALT SLSC provide a clubhouse, gym, equipment and programs to keep members engaged whilst attracting new members?

Provide a completed clubhouse with quality gym, training room, equipment and qualified personal to keep members and the community engaged. Focus on education and fun rather than competition.

Committee Funding and completion of clubhouse, funding for quality gym and training room. Provide qualified personal (members and nonmembers) to provide the skills for all aspects of an active and healthy life. SALT SLSC becomes an active, healthy, social and community hub for this.

Stage 2A complete. Gym needs to be completed and fitted out with appropriate equipment. Stage 2B need funding (LNP Grant and additional sponsorship) and construction with quality fit out to realize needed income and profit for continual growth.

To retain nippers through to SRC and Bronze holders.

Can we retain, grow and provide pathways for our junior members?

Introduce a better reward system for cadets/active members. Introduce a mentor program to guide nippers through the pathways. Provide additional Coaching sessions for specific skills.

JAC / Committee

Review member numbers that progress through the age groups and monitor awards and accreditation.

Provide quality Age Managers, helpers and coaches to provide a healthy and active learning environment. Provide new and different activities EG compete in – tough nipper days and Water activities at the creek.

Align with other clubs and organisations to provide cross-pollination of skills, fun and activities.

Can we partner with other bodies (HPC, Board riding clubs, leagues club) to provide positive input and skills?

Meet with all local sporting groups to see how we could align and utilize facilities, coaches, trainers and strategies to improve SALT SLSC culture, vision and facilities.

Committee Review current members that are in local clubs, look at cross skilling and how it could / would complement SALT SLSC and or build our member numbers by providing a larger range of activities.

Start consultation with relevant groups. E.g. Cudgen Rugby Leagues Club, Kingscliff Board riders, HPC, etc.

Form a social / training squad to meet weekly for water and land based fun training sessions.

Can we provide a social swimming and training activity program for members to keep active?

Provide and weekly swim, run or gym session every Sunday to keep members engaged and fit. Not a competitive session but provides an environment for fun and personal progress.

Club Captain / JAC

Start a Sunday session style activity on a set time every week regardless of weather conditions. Alternate the swims and land-based activities as required.

Set times and dates then monitor member participation.


Next Steps This plan will be regularly updated and reviewed by the Committee

This Plan will be provided to all members and copy placed on SALT SLSC Website.

the plan forward 2016-2019 - salt surf life saving club · important for the growth of our surf...

Documents