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THE PITCH

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Page 1: THE PITCH. TYPES OF PITCHES Pitch your campaign idea to an employer or client Pitch your story to media outlets Pitch yourself to a potential employer

THE P

ITCH

Page 2: THE PITCH. TYPES OF PITCHES Pitch your campaign idea to an employer or client Pitch your story to media outlets Pitch yourself to a potential employer
Page 3: THE PITCH. TYPES OF PITCHES Pitch your campaign idea to an employer or client Pitch your story to media outlets Pitch yourself to a potential employer

TYPES OF PITCHES

• Pitch your campaign idea to an employer or client

• Pitch your story to media outlets• Pitch yourself to a potential

employer or client

Page 4: THE PITCH. TYPES OF PITCHES Pitch your campaign idea to an employer or client Pitch your story to media outlets Pitch yourself to a potential employer

ELEVATOR PITCH

https://www.youtube.com/watch?v=phyU2BThK4Q
Page 5: THE PITCH. TYPES OF PITCHES Pitch your campaign idea to an employer or client Pitch your story to media outlets Pitch yourself to a potential employer
https://www.youtube.com/watch?v=sookW2_DTvQ
Page 6: THE PITCH. TYPES OF PITCHES Pitch your campaign idea to an employer or client Pitch your story to media outlets Pitch yourself to a potential employer

YOUR AGENCY PITCHESShould be/include:

• Cohesively put together PowerPoint presentation

• Start with your elevator pitch

• Agency background

• Research

• Objective

• Strategy

• Overview of tactics- including examples

• Conclusion- sell it!

Page 7: THE PITCH. TYPES OF PITCHES Pitch your campaign idea to an employer or client Pitch your story to media outlets Pitch yourself to a potential employer

WHAT IS LEFT TO WRITE?• Executive summary

• Tactics

• Tactical examples- need to be full examples

• Conclusion

• WRITING STYLE, CONTENT AND PRESENTATION MATTER!


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