the personalization spectrum
DESCRIPTION
Consumers expect a relevant, engaging experience. Delivering data-driven personalization from unknown visitor to known customer is the key. But how do you deliver data-driven, personalized experiences? Adobe Director of Product Marketing Kevin Lindsay, explain how in this presentation from Adobe's New York Symposium, June 12, 2014.TRANSCRIPT
MASTERING THE ART OF ANONYMOUS PERSONALIZATION
Kevin Lindsay, Director of Product Marketing
Adobe Target
@kevlindsay
IP address
Country of origin
Time zone
Device type
Operating system
Browser type
Screen resolution
Customer/prospect
New/return visitor
Previous visit patterns
Previous product interests – top level
Previous product interests – low level
Searches
Previous online purchases
Previous campaign exposure
Previous campaign responses
CRM
Call center
Store sales history
3rd-party data
Time of day
Day of week
Recency
Frequency
Referring domain
Campaign ID
Affiliate
PPC
Natural search
Direct/bookmark
Social graph/ login
COMING TOGETHER FOR REAL-TIME PERSONALIZATION
CONNECT THE DOTS PUT THE DATA TO WORK WATCH FOR SIGNALS
Sabrina Pasini Senior Marketing Manager American Express
David Bacon Digital Marketing Strategist, Internet Sales & Operations Verizon Wireless
WATCH FOR SIGNALS
s5 verizon
••••
WATCH FOR SIGNALS
CONNECT THE DOTS
CONNECT THE DOTS
Learn More
••••
PUT THE DATA TO WORK
Offer : Discounted smartphones for value driven shoppers
Example: Shoppers who visit our site from promo code affiliates and are shown discounted devices will convert higher
Visitors from discount affiliate sites
Discounted smartphones
Optimized landing pages
$100 off select Smartphones!
Just for being a RetailMeNot.com customer. Shop Now!
PUT THE DATA TO WORK
CURRENT STATE
TO 30%
AWARDS
24%
CONNECT THE DOTS PUT THE DATA TO WORK WATCH FOR SIGNALS
