the night is young: urban crowdsourcing of nightlife patterns

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The Night is Young: Urban Crowdsourcing of Nightlife Patterns Darshan Santani Idiap Research Institute and EPFL Switzerland Joint work with Joan Isaac-Biel, Florian Labhart, Jasmine Truong, Sara Landolt, Emmanuel Kuntsche and Daniel Gatica-Perez

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Page 1: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

The Night is Young: Urban Crowdsourcing of Nightlife Patterns

Darshan SantaniIdiap Research Institute and EPFL Switzerland

Joint work with Joan Isaac-Biel, Florian Labhart, Jasmine Truong, Sara Landolt, Emmanuel Kuntsche and Daniel Gatica-Perez

Page 2: The Night is Young: Urban Crowdsourcing of Nightlife Patterns
Page 3: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

A large-scale mobile crowdsourcing study to capture, examine, and provide insights on nightlife patterns of

youth in Switzerland.

Youth@Night

Alcohol Epidemiologists

Urban Geographers

Computer scientists

Page 4: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

Study Design

Lausanne

ZurichLocation

2 major Swiss nightlife hubs

Excellent public transportation

Drinking in public places is legal

High cost of a night out

Page 5: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

Study Design

Lausanne

Zurich

Location Recruitment Mobile Apps

Weekend Nights between 8PM to 4AM

Two major nightlife hubs in Switzerland

On street recruitment of youth aged 16-25 years

Page 6: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

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k Place Functional Attributes Ambiance

Drink Attributes Social

Place Survey

Drink Survey

Video Survey

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Sensor Data\

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Page 7: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

Collected Dataset

Study Duration: September – November 2014

Fridays and Saturdays between 8PM and 4AM

Each person was requested to contribute for 10 nights

Each check-in contains place, drink and video responses

Page 8: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

Spatial Coverage

Participants Home Locations: 128 unique postal codes 11 states (cantons) of Switzerland

Lausanne

Zurich

Page 9: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

Research Questions

RQ1: What are the places and social contexts in which young people hang out during night?

RQ2: What are the connections between automatically extracted physical ambiance and in-situ vs. external

observations?

Page 10: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

RQ1: What are the places and social contexts in which young people hang out during night?

Page 11: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

Participants Demographics

Balanced gender ratio (48% female)

Over 83% of participants reported to be living with their parents

63% go out at least once per weekend

40% reported living within the city limits of either Zurich or Lausanne

Population is different than those reported in previous UbiComp research

62% are below the age of 20

[1] Yohan Chon et al. “Understanding the Coverage and Scalability of Place-centric Crowdsensing”, UbiComp' 13[2] Rui Wang et al. “SmartGPA: How Smartphones Can Assess and Predict Academic Performance of College Students”, UbiComp' 15

Page 12: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

User Contributions

894 videosAvg. check-ins per participant: 6.5

Page 13: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

Place Analysis

Private Places

Public Places

47.3% check-ins

52.7% check-ins

PBS: Public Parks, Plazas, Squares

Public Place Categories

Page 14: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

Place Analysis

83% live with their parents

Going out is relatively costly

Videos recorded at homes clearly have an intimate, unfiltered flavor

Youth@Night Foursquare

Representativeness of Social Media

Page 15: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

Place Analysis

83% live with their parents

Going out is relatively costly

Videos recorded at homes clearly have an intimate, unfiltered flavor

Youth@Night Foursquare

Representativeness of Social Media

Page 16: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

Place Analysis

83% live with their parents

Going out is relatively costly

Videos recorded at homes clearly have an intimate, unfiltered flavor

Youth@Night Foursquare

Representativeness of Social Media

Page 17: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

Comparing Spatial Coverage

Youth@Night

FoursquareMix

Page 18: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

Social Context and Activities

For most of the public places, the majority of check-ins were reported to be with

fewer than three people

Alcohol Consumption

Home Drinking: 48% of private check-ins with alcohol consumption

Street Square Drinking: 84% of check-ins with alcohol consumption in the PBS

category

Page 19: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

Findings from RQ1

Youth spend a considerable amount of time hanging out away from mainstream nightlife areas

Crowdsensing with young workers can capture places along the full spectrum of social and ambiance context

Page 20: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

RQ2: What are the connections between automatically extracted physical ambiance and in-situ vs. external

observations?

Conceptualize this problem in terms of Brunswik’s lens model

Page 21: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

Video Content Analysis

● Video Corpus● 843 videos; Mean duration: 9.4 seconds● Public Places: 69% vs. Public Places: 66%

● Video Crowdsourcing Compliance – 32% of check-ins with no video● Safety, Ethics and Social reasons – ~30% each

● Automatic Feature Extraction ● Loudness (AEL) as audio power using the audio channel of videos ● Brightness (AEB) as average brightness of videos in the YUV color space

● Manual Coding of Videos● Rate the loudness and brightness after watching the videos

Page 22: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

In-situ Ambiance

Loudness Brightness

Bars and clubs were reported to more crowded, louder, and darker

Page 23: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

Automatically Extracted Ambiance

Private places are quieter than public places

Clubs, events, and bars are found to be the loudest places

Clubs and bars to be the darkest placestogether with PBS across all place types

Travel category have the highest median brightness

Loudness Brightness

Diversity of ambiance in home environments may reflect different social settings

Page 24: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

Physical Ambiance Feature Comparison

To examine the reliability of different crowd-workers (in-situ and ex-situ) in comparison with automatic feature extraction

Are in-situ self-reports reliable?

What can be considered the “ground-truth”?

Page 25: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

Brunswik Lens Model

In-situ PerceivedAmbiance

Manually PerceivedAmbiance

Aut

omat

ical

ly E

xtra

cted

Am

bian

ce

Cue Validity (rv) Cue Utilization (ru)

Higher rv and ru is obtained if what is automatically perceived was equally perceived by both in-situ and external observers respectively

Page 26: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

Feature Reliability

Cue utilization effect sizes are overall higher than for cue validity for both

loudness and brightness

Effect sizes of public and private places are comparable

In-situ External

Page 27: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

Findings from RQ2

Basic automatic audio-visual features are informative of ambiance

External observers consistently assess loudness and brightness

Automatic ambiance described more accurately the perception of external online observers than that of participants in-situ

Page 28: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

With the help of young workers, mobile crowdsourcing allows to understand of patterns of physical mobility, activities, and social

context of youth population

The resulting data is diverse across place types, social, ambiance context, and video content.

Taken together, the data and analysis will enable new research directions in human geography and alcohol epidemiology

Overall Conclusions

Page 29: The Night is Young: Urban Crowdsourcing of Nightlife Patterns

Q & A

Email: [email protected]: @SabMayaHai