Joseph Porcelli | Nextdoor Sr. City Strategist & Professional Neighbor | 857-222-4420 | Joseph@nextdoor.com | @JosephPorcelli

The Nextdoor 21st Century Community Policing Engagement Strategy

Harness the power of technology and neighbors to create safer, stronger and more equitable and resilient neighborhoods

Agenda

•  About Pete Gillis and Joseph Porcelli •  The 21st Century Community Policing Engagement Formula •  Overview of Nextdoor •  Highlights about Nextdoor for Public Agencies •  Demo of Nextdoor Braintree, MA •  How to leverage points of contact to grow membership •  Proven strategies and tactics •  Objectives and metrics to track progress •  How to get started

@Pete_Gillis @JosephPorcelli

Connection + Communication + Information Sharing + Collaborative Action + Celebration

= Community Policing outcomes:

“Information” icon credit – flaticon.com

The 21st Century Community Policing Engagement Formula

•  Prevent and decrease crime •  Prevent and decrease the fear of crime •  Increase relationships and trust •  Improve police-community relations •  Decrease complaints

About Nextdoor

•  Nextdoor is a private, free, and secure social network used by over 58,000 neighborhoods (1-in-3 across the US) and 740+ agencies

•  Nextdoor members are verified residents who use their real first and last names

•  Every neighborhoods is started and managed by neighbors

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Nextdoor is the lifeline to the neighborhood

Neighbors can also use Nextdoor to share valuable resources

HELPFUL CRITICAL

Share networking opportunities

Pass along health resources

Relay training opportunities

Lend a hand to neighbors in need

Post job and careers resources

Icons credit – flaticon.com

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•  Communicate and engage with verified residents of your city

•  Target messages and conversations into neighbor-defined neighborhoods, agency-defined service areas, or your entire jurisdiction

•  inform and educate, as well as recommend actions for residents to take to deter, reduce, and help solve crimes.

With Nextdoor for Public Agencies your department can…

Demo

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How to leverage points of contact to grow membership

Covert web visitors into community members via

overlays + slideouts

Have call center reps collect email addresses to send

Invites to join

Send invites via mass-communication

tools

Have program coordinators send Invites to contact

lists

Encourage people to join at

community meetings

Icons credit – flaticon.com

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Host press conference to announce partnership

The following proven strategies and tactics are offered to guide departments on how they can utilize Nextdoor for Public Agencies to make progress towards to their community policing outcomes. 1.  Inform and educate, as well as recommend actions for residents to take to deter, reduce,

and help solve crimes.

2.  Leverage points of contact to increase reach and engagement. 3.  Encourage and empower residents to build community in fun and social ways. 4.  Engage vulnerable populations in meaningful ways. 5.  Promote other agency and community resources to holistically support residents.

Proven strategies

Increase the number of residents who: •  Are connected and in communication with each other •  Receive and interact with messages from the police •  Have access to factual information about what crimes are occurring •  Understand and what actions they can take, and behaviors they can change to deter

crime and help solve crimes •  Submit tips to the police (via designated channels) Decrease the number of residents who: •  Submit complaints about the police department

Objective: Increase connection, communication, and info sharing

Increase the number of neighbors who: •  Attend community meetings •  Start and participate in Neighborhood Watch Groups •  Register for and participate in Police Citizens Academy and other programs •  Participate in or lead neighbor, prayer, and exercise walks Increase the number of neighbors, partners, and staff who: •  Are recognized for their contributions •  Coordinate and/or attend block parties, awards celebrations, and other celebratory

events such as National Night Out

Objective: Drive collaborative action and celebrate progress

Reasons to get started now

•  740 agencies have already partnered with Nextdoor

•  Your residents are discussing crime & safety issues on Nextdoor, and they want your agency to join the conversation

•  Nextdoor members genuinely want to make their communities safer and stronger

•  Nextdoor will always be free for members and public agencies

•  There is no technical integration, contractual obligation, nor MOU

•  We are here to help you succeed!

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Get started at Nextdoor.com/agency

Thank you

Joseph Porcelli | Nextdoor Sr. City Strategist & Professional Neighbor | 857-222-4420 | Joseph@nextdoor.com | @JosephPorcelli