the next generation of ebooks

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The next generation of ebooks: Invent it or witness it! - Sameer Shariff, CEO, Impelsys Private and Confidentia www.ipublishcentral.com

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Page 1: The Next Generation Of Ebooks

The next generation of ebooks:Invent it or witness it!

- Sameer Shariff, CEO, ImpelsysPrivate and Confidentialwww.ipublishcentral.com

Page 2: The Next Generation Of Ebooks

Devices• Dedicated• Convergent

Content• Dedicated• Convergent

Retail• Dedicated• Convergent

Future-proofing• Connecting to you readers• Strategic Partnerships• Impelsys

Agenda

Page 3: The Next Generation Of Ebooks

Devices

Page 4: The Next Generation Of Ebooks

• Over crowded space

• Market already occupied by Sony, Amazon and now Nook – who have a better reach to customers than the new players

• Format limitations

Dedicated E-Readers: Current Scenario

Page 5: The Next Generation Of Ebooks

• Limited display technology

• Not much of value addition, since the first devices came out – wireless being the only major innovation.

Dedicated E-readers: Current Scenario

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Plastic Logic QUE proReader

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Plastic Logic 'flexible' E-Newspaper Reader

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Concept image

Skiff Readers

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COOL-ER E-Reader

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Samsung

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LG Flexible Newspaper

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Convergent Devices

• Convergence - no limitations to type of applications and functionality

• Next generation devices that are alternate computing devices

• Devices with Operating Systems

• More utility in owning convergent devices than dedicated ones

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• Rich media support

• Moving from formats to truly experiencing content

• Possible future?

Convergent Devices

* Conceptual image

Page 14: The Next Generation Of Ebooks

* CES 2010

Lenovo Tablet

Page 15: The Next Generation Of Ebooks

Pixel Qi

* Conceptual image

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The most awaited device…

Page 17: The Next Generation Of Ebooks

* Conceptual image

Apple Tablet

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Convergence: Smart Phones

Google Nexus Apple iPhoneNokia N900

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Drawing A Parallel

Talk..

Talk

Read

Music

E-mail

Pictures

Chat

More

Page 20: The Next Generation Of Ebooks

Drawing A Parallel

Page 21: The Next Generation Of Ebooks

Content

Page 22: The Next Generation Of Ebooks

Your Ebook: Yesterday, Today...

Ebook 1.5: Reader devicesEbook 1.0: PDF

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• Coming together of book content, videos, audio, animations, interactive exercises, assessments and more…

• Rich multimedia presentation layers - bringing multiple formats together

...Tomorrow?

Experience will change from delivering ebooks to delivering content

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...Tomorrow?

• Reading experience transformed into a collaborative and participative experience

• Formats will cease to be as important

• Dedicated devices will face an up-hill battle against convergent devices with Operating Systems

• Smaller, affordable and more prevalent

Page 25: The Next Generation Of Ebooks

Retail

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Retail: Today

• Dedicated e-retail channels

• Users are locked-in, based on their reader and format

• E-retail stores are the channel captains

• Publishers don't play a part in pricing of ebooks

• No direct contact with consumers - very little customer relationship

• Publishers are stuck with a black-box

Page 27: The Next Generation Of Ebooks

Retail: Tomorrow?

• Dedicated retail models for ebooks will give way to convergent models, with marketplaces similar to app stores

• A larger marketplace where apps, not just ebooks, are sold

• Apps supporting multiple titles, more like a bookshelf

• Publishers will drive pricing and delivery of content.

Page 28: The Next Generation Of Ebooks

Retail: Tomorrow?

• Business models based on transactions and revenue sharing

• Rental and subscription models

• Ad-supported content delivery - an almost unexplored model

• Multiple price points for the same book - based on enhancements

• Direct relationship between publisher and reader

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Number of Apps in the iTunes App Store

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App stores will be the future of distribution

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Stanza For iPhone, PC And Mac

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Adobe Digital Editions

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Blio

Page 34: The Next Generation Of Ebooks

You Have To Think Out Of The Box!

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• Cuts down inefficiencies in distribution and delivery of content

• Captures data about customer behavior and usage patterns

• Enables direct interaction with and between customers

• Allows access to content from anywhere

Internet – Your Most Efficient Medium

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Books On The Cloud

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Next generation reading experiences

Some examples…

Page 38: The Next Generation Of Ebooks

Elsevier – Pageburst

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Elsevier – Pageburst

Ebook with reference and annotation tools

Page 40: The Next Generation Of Ebooks

Elsevier – PageburstInline videos and user annotations

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Add & share notes

Highlight text

Comment / respond

ReadChat

Book glutton

New Mobile!

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Story Builder

Story Narration

Dictionary

Text Highlight

Disney reader Animation

Reward system

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How Do You Get There?

• Strategic partners, not vendors

• Partner with companies that understand publishing and technology

• Companies that can help plan and implement comprehensive e-strategies

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• Focus on your core competence – content

• Connect directly to your readers

• Develop lasting customer relationships

Allowing You To..

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• Consulting: We understand your business and help you formulate your e-strategies

• Platforms: We have ready-built software that gets you started with minimal effort and time

• Media: We understand content and help in transforming it to suit different needs

• Transactions: We warehouse, distribute, market, sell and deliver your content.

Impelsys... A Strategic Partner

Page 46: The Next Generation Of Ebooks

Who We Are?

• Pedigree in publishing since 2001

• We have powered more than 3000 projects for small and large publishers

• Our technologies are serving millions of readers worldwide

• SaaS: Brings down cost, allowing you to experiment with a pay-as-you-go model

More than 400 publishers from 40+ countries have registered on iPublishCentral to realize their digital strategies

Page 47: The Next Generation Of Ebooks

Some Clients..

Page 48: The Next Generation Of Ebooks

A Strategic Partnership: Sesame Workshop

• Digitalized its 40 year legacy of print material using iPublishCentral technology

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Sesame WorkshopSesame Workshop Subscription models

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InteractiveExercises

Videos

Read alongText

Highlight