the new school what is creativity, innovation?. the new school “ may the force be with...

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  • THE NEW SCHOOL What Is Creativity, Innovation?
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  • THE NEW SCHOOL May the Force Be With YouAlways What is the Force?
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  • THE NEW SCHOOL Creativity Adams: The combination of seemingly disparate parts into a functioning, useful whole. Picasso: Every act of creation is an act of destruction and art is a lie that makes us realize the truth. Einstein: Imagination is more important than knowledge. Robinson: Creativity is the process of having original ideas that have value. Richard Florida: Human creativity is the ultimate economic resource.
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  • THE NEW SCHOOL Creativity 1. Traditional teaching methods are worse than useless they stomp out creativity by trying to eliminating mistakes. We are never as creative as when we were three. 2. Becoming creative is getting in touch with our inner child. And getting rid of inhibitions 3. We become creative by making mistakes.
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  • THE NEW SCHOOL Creativity Creativity can be learned. Well learn about the creative process. And some creativity-enhancing techniques
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  • THE NEW SCHOOL Three Creativity Perspectives The creative person The creative product The creative process Well focus on the process.
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  • THE NEW SCHOOL Three Creativity Elements 1. Expertise: In-depth knowledge about a field 2. Creative skills: Problem-finding and problem-solving skills, creative process skills 3. Intrinsic task motivation Intrinsic rewards: Love of the work, the process involved, not extrinsic reward such as money, awards * Teresa Amabile, Creativity in Context, Westview Press, 1996
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  • THE NEW SCHOOL Innovation Innovation is the result the working solution of the creative process. Innovation is the most dominant trend in business the key to success Non-profits, too. Innovation = problem finding and problem solving. Most of all, innovation is fun.
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  • THE NEW SCHOOL The Creative Person Six traits of creative people *: 1. Self-confidence 2. Unconventionality 3. Alertness 4. Ready access to unconscious processes (incubation) 5. Ambition 6. Commitment to work *Creating Minds: An Anatomy of Creativity Seen Through the Lives of Freud, Picasso, Stravinsky, Eliot, Graham and Gandhi. (1996). Howard Gardner. New York: Basic Books.
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  • THE NEW SCHOOL Four Roles Of The Creative Process (von Oech) * 1. The Explorer Gathers information, explores for knowledge in new places. 2. The Artist Experiments with new approaches, combinations. Follows intuition, breaks rules, brainstorms, takes risks. A Kick in the Seat of the Pants, Roger von Oech, Perennial Library, New York, 1986.
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  • THE NEW SCHOOL Four Roles Of The Creative Process (von Oech) 3. The Judge Evaluates ideas and solutions, critically weighs evidence. 4. The Warrior Takes the offensive, fights for implementation, sells the ideas, has courage.
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  • THE NEW SCHOOL The Explorer Know what the objective is. Look in other fields. Camouflage came from cubist art (Picasso & Braque). Unbreakable code in WWII came from the Navajo language. Look for lots of ideas. Look behind the first right answer. How do you stop a fish from smelling?
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  • THE NEW SCHOOL The Explorer Dont overlook things right in front of you. Look or ideas in places youve been avoiding. The drunkards search The Adjacent Possible * The city and the web are engines of innovation, created for creation, diffusion and adoption of ideas. * Where Good Ideas Come From, Steven Johnson
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  • THE NEW SCHOOL Create or find Liquid Networks. * Sharing of ideas (open, collaborative) - double-entry bookkeeping *
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  • THE NEW SCHOOL Forcing Mechanisms Trigger concepts Creative Whack Pack, Creative Strategies and 75 Tools for Creative Thinking apps Matrix Random words words.php words.php
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  • THE NEW SCHOOL Starbursting (Who what, where, when, why, how) See Creativity Techniques paper on my website. Brainwriting and cyberstorming See Better Brainstorming paper on my website.
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  • THE NEW SCHOOL Brainswarming arming-because-brainstorming-doesnt-work arming-because-brainstorming-doesnt-work Hockey Puck (Google)
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  • THE NEW SCHOOL The Artist Adapt Imagine (What if?) Reverse (backward, upside down) Connect Compare (metaphors, literature, music, art, sports, warfare, gardening) Exaptation * Gutenberg, Apple * Where Good Ideas Come From, Steven Johnson
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  • THE NEW SCHOOL Parody Incubate The Slow Hunch (Darwin, Tim Berners-Lee) * The 10/10 Rule Ten years to develop a platform, ten years to build an audience used to be. Google, Facebook cut it in half because of the web. Serendipity * In dreamwork. Error * Make mistakes. * Where Good Ideas Come From, Steven Johnson
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  • THE NEW SCHOOL The Judge Does it meet the objective? Positives? Negatives? Probability for success? Downside? Upside?
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  • THE NEW SCHOOL Timing? Deadlines? Biases? (assumptions) Blind Spots?
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  • THE NEW SCHOOL The Warrior Be bold. Develop a strategy. What are the consequences of failure? Get started immediately? Sell it. Persistence Learn from victories and defeats.
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  • THE NEW SCHOOL Creativity Blocks Accepting conventional wisdom Not taking time to investigate or elaborate Seeking only to satisfy the perceived needs of bosses Having tunnel vision, compartmentalizing problems Looking for quick, yes-no answers Fear of failure Adult thinking
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  • THE NEW SCHOOL Creativity Blocks Expecting others to be creative Being unwilling to question others Being unwilling to accept others input Being unwilling to collaborate Darwin: ...those who learned to collaborate and improvise...prevailed. * The wisdom of crowds Where Good Ideas Come From, Stephen Johnson
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  • THE NEW SCHOOL Methods For Killing Creativity Evaluation Fear of evaluation kills the love of creative activity. Surveillance Looking over creative peoples shoulder or policing them de-motivates them.
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  • THE NEW SCHOOL Methods For Killing Creativity Reward Extrinsic rewards lower motivation. Reward creative people with autonomy, the opportunity to learn. Competition Win-lose competition kills creativity. In a competitive environment many people think about how not to lose instead of how to win.
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  • THE NEW SCHOOL Methods For Killing Creativity Restricted Choice Making choices for creative people or severely limiting their options lowers creative output. Extrinsic Orientation External rewards such as prizes and money hurt creativity. Creative people love the intrinsic rewards of doing the job.
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  • THE NEW SCHOOL Creativity Enhancers Assume every experience can stimulate personal growth. Look for positives, growth, opportunities: Chinese character, crisis. Clearly visualize a positive outcome. Dont react too quickly. Give yourself time (incubation), have patience.
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  • THE NEW SCHOOL Pixars Rules For Collective Creativity 1. Empower your creatives. Give your creative people control over every stage of idea development. Developments job is to find people who can work together. 2. Create a peer culture. Encourage people to help each other do their best work. Creativity, Inc. Overcoming the Unseen Forces That Stand in the Way of True Inspiration. (2014). Ed Catmull. New York: Random House.
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  • THE NEW SCHOOL 3. Free up communication. The most efficient way to resolve the numerous problems that arise in any complex project is to trust people to address difficulties directly, without having to get permission. So, give everyone the freedom to communicate with anyone. 4. Craft a learning environment. Reinforce the mind-set that youre all learning and its fun to learn together.
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  • THE NEW SCHOOL 5. Get more out of postmortems. Most people dislike postmortems. Theyd rather talk about what went right than what went wrong. Structure your postmortems to stimulate discussion.
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  • THE NEW SCHOOL Number-one creativity rule: Get in touch with the child you once were.


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