the new marketing paradigm
TRANSCRIPT
THE NEW
MARKETING PARADIGM
1© Melissa How, 2010
<1990 1990s
Direct MailTelephone
2000s 2010TVRadioPrintDisplay
IMEmailDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline Display
Mobile EmailSMSIMEmailDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogsRSSPodcastsWikisSocial NetworksMobile Web
Addressable VoiceMobile EmailSMS + MMSIM EmailDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogsRSSPodcastsWikisSocial NetworksMobile WebBehavioral AdsVirtual WorldsWidgets
EVOLUTION OF MEDIA
© Melissa How, 2010 2
© Melissa How, 2010 3
Web 1.0 (1991-2003)
•Dial-up•Companies•Centralised•Publishing•Consumer•Home pages•Static•Advertised•Email
Web 2.0 (2004 – 2010)
•Broadband•Communities•Decentralised•Participation•Collaboration•Social Media•Blogs•Dynamic•Viral
© Melissa How, 2010
Web 3.0 (2010 - future)
•High speed connectivity•Web applications•Syndication•Video streaming•Virtual worlds•Semantic Web•Intuitive•Mobile
Internet Phases
4© Melissa How, 2010
PROGRESS
© Melissa How, 2010 5
Push PULL
Information INTERACTION
Communication CONVERSATION
© Melissa How, 20106
© Melissa How, 2010 7
SOCIAL MEDIA means…
Anyone with an Internet connection can be a
Creator and Distributor of content.
© Melissa How, 2010 8
SOCIAL MEDIA means…
The Collective Power of the Public.
People can Collaborate to create change.
© Melissa How, 2010 9
SOCIAL MEDIA means…
Freedom of Information and Access to the
Collective Knowledge of the World.
© Melissa How, 2010 10
SOCIAL MEDIA means…
Rapid Communication and the boundary less
spread of News and Information.
© Melissa How, 2010 11
Melissa How
MARKETING WISEMarketing ConsultantStrategy PlanningDigital Marketing
Master of Entrepreneurship & Innovation (MEI)Masters of Commerce (Marketing)
www.marketingwise.com.au@Marketing_WiseFacebook.com/melissathowLinkedin.com/in/melissa.t.how
Melbourne, Australia
12© Melissa How, 2010