Department of Computer Science, BZU, Multan

BZUPages.COM

The new Marketing The new Marketing LandscapeLandscape

Presented by : Muhammad Wasif Laeeq

BSIT07-01

Department of Computer Science, BZU, Multan

BZUPages.COM

The new Marketing Landscape

These are challenges to marketing strategies , due to Impact of changes in marketplace.

The marketplace is changing dramatically… We should change our marketing strategies

according to these changes. A company which has ability to change its

strategies , with the pace of change of marketplace, gets more competitive advantages.

Department of Computer Science, BZU, Multan

BZUPages.COM

New Marketing Landscape

1) The New Digital age

2) Globalization

3) Ethics & Social Responsibility

4) Not for Profit Marketing

Department of Computer Science, BZU, Multan

BZUPages.COM

The new Digital Age (Internet Tecnology)

The explosive growth in computer & telecommunication has a major Impact on Businesses & Marketing

The Internet Technology has created exciting new ways to Learn about & Track customers , and to Create Products that fulfill customer needs.

Technology is also helping companies to distribute products more efficiently and effectively.

Department of Computer Science, BZU, Multan

BZUPages.COM

Internet technology

Video Conferencing Web Portals (e-commerce) Advertising Tools

Department of Computer Science, BZU, Multan

BZUPages.COM

Brick & Mortar AND Click & Mortar

Brick-and-Mortar: Companies that have physical presence (A Building made up of Bricks) and provide face to face consumer experience.

Click- Only : Companies that have no Building for it’s operation, Every thing is Online.

Click-and-Mortar: Many Brick-and-mortar companies have also started e-marketing to attract customers.

Department of Computer Science, BZU, Multan

BZUPages.COM

Online Marketing Domains

B2C (Business to Consumer) B2B (Business to Business) C2C (Consumer to Consumer) C2B (Consumer to Business)

Department of Computer Science, BZU, Multan

BZUPages.COM

Setting up Online Presence

Creating a Website Placing Ads & Promoting Online

Department of Computer Science, BZU, Multan

BZUPages.COM

Types of Website

Corporate Website: A site designed to build goodwill , rather than to sell the company’s Products online.

Marketing Website: A website that allows customers to learn about products of company, reviews about products and Provides Direct Sale System Online.

Department of Computer Science, BZU, Multan

BZUPages.COM

7 Cs of Effective Website Design

1. Context : site’s layout & design

2. Content : Text, Pictures, Videos etc…

3. Community: user to user communication

4. Customization : Ability for users to customize site

5. Communication: site-to-user & user-to-site

6. Connection: Link-in & Links-out

7. Commerce : Capability of site to enable commercial transactions.

Department of Computer Science, BZU, Multan

BZUPages.COM

Promote Online

Place Advertisement Search Engine Optimization (SEO) Email Marketing SMS Marketing

Department of Computer Science, BZU, Multan

BZUPages.COM

Place Advertisement

You will place ads on other sites…

There are many methods to place your ads on other sites Link Exchange Ads Exchange Advertisement Services (Performance Based)

• CPC• CPM

• Eg: Google Ad words, AdBrite etc

Department of Computer Science, BZU, Multan

BZUPages.COM

Ads Targeting

While placing ads we must keep these points in mind.

Geographic Targeting Demographic: Age, Gender Relevant Sites

Department of Computer Science, BZU, Multan

BZUPages.COM

Adbrite- Step 1

Department of Computer Science, BZU, Multan

BZUPages.COM

Step 2 & 3

Department of Computer Science, BZU, Multan

BZUPages.COM

Search engine marketing / SEO

Let Your site come first (earlier than your competitors) in the search engine when a user search for a product that is related to your company

These are techniques that increase your site ranking & SEO

Generally expect to pay $3-6K for a basic 3-4 month campaign and then some modest fee for ongoing maintenance (say $200-500.per month)

Department of Computer Science, BZU, Multan

BZUPages.COM

E-mail Marketing

Two ways … Opt-IN Email (Legal) Email Marketing Companies

Send Mails to willing users (Some how Legal) Spamming / Brute Forcing (illegal)

Almost every email service provider has setup to deal with these spam messages

Department of Computer Science, BZU, Multan

BZUPages.COM

SMS Marketing

SMS is sent to subscribers of a Service Provider…

You can get this service from The Main Company (Mobilink, uFone etc) or From 3rd parties

Department of Computer Science, BZU, Multan

BZUPages.COM

Not-for-Profit Marketing

In past – marketing has been most widely applied in the for business sector

In recent years – marketing also has become major part of the strategies of not-for-profit organizations such as hospitals , colleges. To attract members & support

Department of Computer Science, BZU, Multan

BZUPages.COM

Questions are Guaranteed in

life;

Answers aren’t…

Department of Computer Science, BZU, Multan

BZUPages.COM

Thanks !Thanks !