the new fragrance of marc jacobs for men
DESCRIPTION
The new fragrance of Marc Jacobs for men. Launched at July 2010. Konstantinos Vasilopoulos / Pansik / 16.11.2010. THE FRAGRANCE. BANG has been:. the first masculine fragrance of MJ. designed as a desirable fragrance that MJ would wear himself. launched to conquer the market. - PowerPoint PPT PresentationTRANSCRIPT
The new fragrance of Marc Jacobs for men
Launched at July 2010
Konstantinos Vasilopoulos / Pansik / 16.11.2010
THE FRAGRANCE
BANG has been:
the first masculine fragrance of MJ
characterized as:
daring energized elegant artistic
designed as a desirable fragrance that MJ would wear himself
launched to conquer the market
THE FRAGRANCE
The scent:
spicy, peppery and woody
with powerful sensuality
warm
The name:
sound
powerful
rememberable
completeness
THE BOTTLE
THE BOTTLE
Aesthetics:
silver & black
industrial metal
heavy glass
shiny
cool & classy
dominant
impactful
sharp edgesCharacteristics:
THE COLLECTION
PHOTO CAMPAIGN
PHOTO CAMPAIGN
elegant
classy
cool
sensational
PHOTO CAMPAIGN
powerful
sexy
dominant
BANG YOU’RE IT
BANG YOU’RE IT
Users: 3000
Rating:
Google: 1.000.110
Fans15.11 / 20:00: 587516.11 / 13:00: 5888
CAMPAIGNS
www.marcjacobsbang.com www.facebook.com
Harper’s BazaarCalvin Klein interviews
Marc Jacobswww.harpersbazaar.com