the new ben & jerry are french - michel et augustin€¦ · we talk about annual sales more...

2/3/2016 Homemade Taste French Cookies' Invasion - French Wink

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Homemade Taste French Cookies’ Invasion, GASTRONOMY (HTTP://WWW.FRENCHWINK.COM/CATEGORY/CULTURE/GASTRONOMY/) KIDDY

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By Claire Obry (http://www.frenchwink.com/author/claire/) (http://www.frenchwink.com/homemade-taste-french-cookies-invasion/)12:39 PM(http://www.frenchwink.com/homemade-taste-french-cookies-invasion/)

03/01/2016

The new Ben & Jerry are FrenchDid you notice that a new kind of cookies appeared few weeks ago in your Starbucks all around the United

States? We told you about these 2 French guys’s adventure, Michel and Augustin, 2 friends who know

eachother since 8th grade.

Here are the dudes in their first global campaign:

”Our new super heros : Two kooky cookies” (http://www.frenchwink.com/our-

new-super-heros-two-kooky-cookies/)

Hello ! We know each other ? Michel et Augustin

Their global growing is so incredible that French students are studying it in Businees Schoool! Their secret?

The engagement of their consumers. How? By offering a genuine and authentic food experience.

They are huge in France. We talk about annual sales more than $40 million, everyone knows Michel et

Augustin! And, with a lot of humility (and fun!) they started from zero in New York in January 2015 in a very

entrepreneur way. Augustin personally moved with his wife and 5 kids in Brooklyn in September to

support their ambition. Today, you can find their recipes in more than 500 stores, most high end natural

and specialty independent stores such as Fairways Market, Morton Williams, Gristedes,… And two of their

recipes are sold nationally in 7 624 Starbucks!

Sounds familiar? The duet clearly remind us another successful one…

(http://www.frenchwink.com/wp-content/uploads/2016/02/ben-jerry.jpg)

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Ben and Jerry

An Homemade Taste French Cookies’ CelebrationSAVE THE DATE! You are invited to an incredible “Open House – Grand Opening”, this coming Thursday on

March 3rd, from 7 to 8.30pm at the Banana Farm! The what? The Banana Farm. This is the nickname for a

rehabbed event space in an industrial stretch of Gowanuss. You will meet the team, have fun and have a

real treat above all! The particularity of the recipes is that it tastes just like if it came out of my grandma’s

oven! Because they use real ingredients. Butter made from raw milk, cage-free eggs, no weird

preservative, real chocolate and fruits. So be ready for a blast!

(http://www.frenchwink.com/wp-content/uploads/2016/02/moussechoco.jpg)

(http://www.frenchwink.com/wp-content/uploads/2016/02/sabletogo.jpg)

Their creations are elaborated in their kitchen. You will findcookies but also sharable desserts and to go snack! Paradise

island for every parents who struggle to find healthy and tastysnack for their kids!

Au programme: Supersonic conference with Augustin, baking class, kooky recipes tastings, encounter with

the kookie-club… Details & map here (http://www.frenchwink.com/events/open-house-michel-et-augustin-

cookie-house/)

And everything you want to know is on .their website (http://www.micheletaugustin.com/us/)

TAGGED WITH: COOKIES (HTTP://WWW.FRENCHWINK.COM/TAG/COOKIES/)

FREE TASTING (HTTP://WWW.FRENCHWINK.COM/TAG/FREE-TASTING/)

FRENCH COOKING (HTTP://WWW.FRENCHWINK.COM/TAG/FRENCH-COOKING/)

FRENCH CUISINE (HTTP://WWW.FRENCHWINK.COM/TAG/FRENCH-CUISINE/)

GRAND OPENING (HTTP://WWW.FRENCHWINK.COM/TAG/GRAND-OPENING/)

HOMEMADE TASTE (HTTP://WWW.FRENCHWINK.COM/TAG/HOMEMADE-TASTE/)

THINGS TO DO (HTTP://WWW.FRENCHWINK.COM/TAG/THINGS-TO-DO/)

SHARING THIS16Like Tweet 2 2

BY CLAIRE OBRY (HTTP://WWW.FRENCHWINK.COM/AUTHOR/CLAIRE) (HTTPS

(WWW

(http://www.frenchwink.com/author/claire)

My name is Claire Obry. Since I moved to New York (2011), I have dedicated mytime to promote French Arts and French Culture in the United States. And I am alsothe happy mother of 3 kids (twins of 6 and a baby girl of 2).

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