The Museum Dashboard

@katiprice and @chrisunitt

How it started

What we did

Click to increase

Website is currently 84% SPLENDID

7 things we learnt

Pragmatism

beats

idealism

Narrative

is the

spoonful

of sugar

The first

bite is with

the eye

Behaviour

beats

demographics

Context

is key

Strategy

for some,

tactics for

others

Dashboards

can’t do

everything

The difference it has

made

Happy

trustees

Happy

developers

Better

targeting of

online PR

Visibility of

emerging

trends

Highlighting

community

activity

More

conversations

about all of

this

What’s next for us

Extend

Improve

What you might do

1. What’s the purpose of the

organisation?

2. What role does digital play?

3. What’s usefully measurable?

4. What’s the best way to

present the information?

£ ££ £££

People General member

of staff

Digital

all-rounder

Digital Analyst

Consultant

External partners

Tools Free Free + paidFree + paid

+ bespoke

Data SilosMore data.

Still mostly siloed

Yet more data.

In silos, but more

interoperability

Reporting Top-line

Top-line

Individual projects

Key departments

Top-line

All projects

Cross-department

Your situation

£ ££ £££

People Train staffTrain staff.

Use a consultant for audit/setup

Hire a digital analyst.

Train more staff.

Add analytics to job desc

Tools Use free tools

Use more paid tools

(TrueSocialMetrics,

Raven Tools, Moz)

Invest in bespoke tools.

Data warehouse

Data Use what you’ve got

Bake analytics into

commissioning of projects and

systems

Consolidate systems (eg

CRM, ecommerce, collections,

events, other databases)

Reporting Report on specifics.

Automate what you can

Automate regular reports.

Set targets per project.

Monitor performance

Do you need a dashboard?

No Maybe Yes

What you should do

Kati Price @katiprice

Chris Unitt @chrisunitt

bit.ly/museumdashboard