the mobile retail experience
DESCRIPTION
Mobile apps are rapidly changing the way people shop, creating a more personalized experience. SAP is working hand-in-hand with retailers to virtualize, accelerate and transform their business with SAP Mobile Solutions.TRANSCRIPT
She shows the retail assistant.
A customer is walking by her favorite store. She receives an alert about a new pair of shoes in stock she might like.
MORE VIEWS >
BLACK HIGH HEEL OPEN TOE SHOES
CUSTOMER OUTCOMEMissed purchase, disappointment
RETAILER OUTCOMEMissed sale, lost opportunity
TODAY’S EXPERIENCE WITH SAP
YESTERDAY’S EXPERIENCE
OTHER CUSTOMERSALSO BOUGHT:
...who checks the stock room, but doesn’t have her size.
Product information is easily and quickly found via an app. The retail assistant can see that the shoes are available in her size.
The assistant can see the customer’s purchase history - she’s a loyal customer with a fondness for handbags. A personalized o�er is generated, o�ering 25% o� a handbag when purchased with the shoes.
To help her choose, the app shows what handbags other customers frequently purchased with the shoes.
The customer purchases both items using a mobile payment app.
CUSTOMER OUTCOMEInstant fulfilment, personal experience
RETAILER OUTCOMESale extended, customer loyalty enhanced
Mobile apps are rapidly changing the way people shop, creating a more personalized experience. SAP is working hand-in-hand with retailers to virtualize, accelerate and transform their business with SAP Mobile Solutions.
She shows the retail assistant...
A customer has found a pair of shoes on a store’s website, but she’d like to try them on before she buys.
The customer leaves.
PAID
Sources: Borrell Associates, ECR, Gartner, Score, SymphonyIRI Group, The Mobile Movement Study
Help create the retail experience of tomorrow.
www.sap.com
Mobile payments are projected to grow 42% annually between 2011 and 2016, creating 448 million users and a market worth
$617bn
LOOK!We have some new
shoes we think you’d love in our Main Street store
49% of those who see a mobile ad will make a purchase
Mobile coupon redemption is 10 times that of traditional coupons
Over a quarter of consumers will buy a di�erent brand when a product is out of stock
Mobile apps are rapidly changing the way people shop, creating a more personalized experience. SAP is working hand-in-hand with retailers to virtualize, accelerate and transform their business with SAP Mobile Solutions.
CUSTOMER OUTCOMEMissed purchase, disappointment
RETAILER OUTCOMEMissed sale, lost opportunity
YESTERDAY’S EXPERIENCE
...who checks the stock room, but doesn’t have her size.
She shows the retail assistant...
A customer has found a pair of shoes on a store’s website, but she’d like to try them on before she buys.
The customer leaves.
Over a quarter of consumers will buy a di�erent brand when a product is out of stock
Smartphones currently influence 5% of in-store sales -- that’s
$159bn
...who uses an app to check stock levels.
RESERVE
2 IN STOCK
The product is not in stock, but available at a nearby branch. The retail assistant reserves the product for the customer...
CUSTOMER OUTCOMEPreserved purchase, better customer service
RETAILER OUTCOMEPreserved sale, more e�cient process
TODAY’S EXPERIENCE
She shows the retail assistant...
A customer has found a pair of shoes on a store’s website, but she’d like to try them on before she buys.
Home> New In > Shoes > Open Toe
Open Toe Shoes
These open tow shoes have been crafted with a satin upperand a PU sole. The details includea low-cut vamp with pleate detail andbow, peep tow styling and a platform sole with high stilletto heel.
Search
DELIVERY OPTIONS
HOME | WOMEN | MEN
SHOP ONLINE
VIEW OFFERS - TO
SHOP LOOK BOOK ABOUT FIND A STORE
Select colour
Select size
BUY
57% of smartphone owners research an item before purchase
...and gives her directions.
The retail assistant orders more stock to fill the gap.
She shows the retail assistant.
A customer is walking by her favorite store. She receives an alert about a new pair of shoes in stock she might like.
MORE VIEWS >
BLACK HIGH HEEL OPEN TOE SHOES
CUSTOMER OUTCOMEMissed purchase, disappointment
RETAILER OUTCOMEMissed sale, lost opportunity
TOMORROW’S EXPERIENCE
YESTERDAY’S EXPERIENCE
Smartphones currently influence 5% of in-store sales -- that’s
$159bn
OTHER CUSTOMERSALSO BOUGHT:
...who uses an app to check stock levels.
...who checks the stock room, but doesn’t have her size.
RESERVE
2 IN STOCK
The product is not in stock, but available at a nearby branch. The retail assistant reserves the product for the customer...
CUSTOMER OUTCOMEPreserved purchase, better customer service
RETAILER OUTCOMEPreserved sale, more e�cient process
Product information is easily and quickly found via an app. The retail assistant can see that the shoes are available in her size.
The assistant can see the customer’s purchase history - she’s a loyal customer with a fondness for handbags. A personalized o�er is generated, o�ering 25% o� a handbag when purchased with the shoes.
To help her choose, the app shows what handbags other customers frequently purchased with the shoes.
The customer purchases both items using a mobile payment app.
CUSTOMER OUTCOMEInstant fulfilment, personal experience
RETAILER OUTCOMESale extended, customer loyalty enhanced
Mobile apps are rapidly changing the way people shop, creating a more personalized experience. SAP is working hand-in-hand with retailers to virtualize, accelerate and transform their business with SAP Mobile Solutions.
TODAY’S EXPERIENCE
The retail assistant orders more stock to fill the gap.
She shows the retail assistant...
A customer has found a pair of shoes on a store’s website, but she’d like to try them on before she buys.
She shows the retail assistant...
A customer has found a pair of shoes on a store’s website, but she’d like to try them on before she buys.
Home> New In > Shoes > Open Toe
Open Toe Shoes
These open tow shoes have been crafted with a satin upperand a PU sole. The details includea low-cut vamp with pleate detail andbow, peep tow styling and a platform sole with high stilletto heel.
Search
DELIVERY OPTIONS
HOME | WOMEN | MEN
SHOP ONLINE
VIEW OFFERS - TO
SHOP LOOK BOOK ABOUT FIND A STORE
Select colour
Select size
BUY
The customer leaves.
57% of smartphone owners research an item before purchase
...and gives her directions.
PAID
Sources: Borrell Associates, Deloitte, ECR, Gartner, Nielsen, Score, SymphonyIRI Group, The Mobile Movement Study
Help create the retail experience of tomorrow.
www.sap.com
Mobile payments are projected to grow 42% annually between 2011 and 2016, creating 448 million users and a market worth
$617bn
LOOK!We have some new
shoes we think you’d love in our Main Street store
49% of those who see a mobile ad will make a purchase
Mobile coupon redemption is 10 times that of traditional coupons
Over a quarter of consumers will buy a di�erent brand when a product is out of stock
She shows the retail assistant.
A customer is walking by her favorite store. She receives an alert about a new pair of shoes in stock she might like.
MORE VIEWS >
BLACK HIGH HEEL OPEN TOE SHOES
TOMORROW’S EXPERIENCE
OTHER CUSTOMERSALSO BOUGHT:
Product information is easily and quickly found via an app. The retail assistant can see that the shoes are available in her size.
The assistant can see the customer’s purchase history - she’s a loyal customer with a fondness for handbags. A personalized o�er is generated, o�ering 25% o� a handbag when purchased with the shoes.
To help her choose, the app shows what handbags other customers frequently purchased with the shoes.
CUSTOMER OUTCOMEInstant fulfilment, personal experience
RETAILER OUTCOMESale extended, customer loyalty enhanced
Mobile payments are projected to grow 42% annually between 2011 and 2016, creating 448 million users and a market worth
$617bn
LOOK!We have some new
shoes we think you’d love in our Main Street store
49% of those who see a mobile ad will make a purchase
Mobile coupon redemption is 10 times that of traditional coupons
The customer purchases both items using a mobile payment app.
PAID