THE MINIMUM LOVEABLE PRODUCT @ K U N G F U C A R L O S

C A R L O S S A B A / U X B R I G H T O N / J A N U A R Y 2 0 1 5

GOOD AND CHEAP NOT FAST

CHEAP AND FAST NOT GOOD

GOOD AND FAST NOT CHEAP

THE SPEED V QUALITY TRADE-OFF

LAUNCHING EARLY QUALITY OF EXPERIENCE

A VALUABLE BUSINESS IDEA HINDERED BY A FLAWED DESIGN

OR A BEAUTIFUL DESIGN HIDING A

FLAWED BUSINESS IDEA

“A startup is a temporary organisation designed to

search for a repeatable and scalable business model.”

Steve Blank

9/10 STARTUPS

FAIL

“THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF VALIDATED LEARNING ABOUT CUSTOMERS WITH THE LEAST EFFORT.

MINIMUM VIABLE PRODUCT

“IF YOU DECIDE TO BUILD A FEATURE, YOU SHOULD LIVE UP TO AT LEAST A BASIC STANDARD OF EXECUTION ON THE EXPERIENCE SIDE.

“THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF LOVE FROM CUSTOMERS WITH THE LEAST EFFORT.

MINIMUM LOVEABLE PRODUCT

THINK BIG

START SMALL

“BUILD SOMETHING THAT A SMALL

AMOUNT OF USERS LOVE”

SOURCE: Y COMBINATOR

10 TIPSTO MAKE IT MINIMUMLOVEABLE

1. BUILD SH!T THAT MATTERS

STARTWITH

WHY?

THE VISION

TIP

PINPOINT YOUR PURPOSE & VALUES

2. STAY FOCUSED

IF YOU CAN'T FIT EVERYTHING IN WITHIN THE TIME AND BUDGET ALLOTTED THEN DON'T EXPAND THE TIME AND BUDGET. INSTEAD, PULL BACK THE SCOPE

3. TIMEBOX IT

4. SOLVE ONLY HIGH VALUE PROBLEMS

5 MINS

LIFE’S TOO SHORT… TO BUILD SOMETHING NOBODY WANTS

TIP

VALUE PROPOSITION CANVAS

5. ADD SUPRISE AND DELIGHT

CREATE AN EMPATHY MAP

TIP

6. INVEST IN DESIGN

DESIGNFOR

EMOTION

OR PERSONAS

TIP

7. GET ‘EM HUNGRY

TIP

8. BUILD YOUR TRIBE

WHO’S GONNA LOVE YA?

TIP CREATE A MANIFESTO

9. BUILD IN REMARKABILITY

SHOW YOUR PERSONALITY

IF YOU CARETHEY’LL CARE

6 STEPPS Social currency

Triggers Emotion

Public Practical value

Stories

TIP

10. MAKE IT PART OF A STRATEGY

GOOD STRATEGY DIAGNOSIS

GUIDING POLICY SET OF COHERENT ACTIONS

5 MINS

PIVOT = A CHANGE IN STRATEGY NOT A CHANGE IN VISION

IN SUMMARY

GAIN A FOLLOWING WHILE EXPLORING OPPORTUNITIES

VIABLE DELIGHTFUL

REMARKABLE TRIBAL

VIABLE

VANITYFlickr image from angermann

VALIDATION

DELIGHTFUL

DESIGNFOR

EMOTION

(n) ROBOTA PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS

REMARKABLE

THE NET PROMOTER SCORE

TRIBAL

BUILD YOUR TRIBE

8

GET THE BALANCE RIGHT

LAUNCHING EARLY QUALITY OF EXPERIENCE

BUT… BE AWARE

A BEAUTIFUL DESIGN HIDING A FLAWED BUSINESS IDEA

OR A VALUABLE BUSINESS IDEA

HINDERED BY A FLAWED DESIGN

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