The MEDITECH Brand Identity GuideA Comprehensive Guide to Our Company’s Look, Sound, and Feel

Table of Contents

Introduction 3

Our Brand 5

The MEDITECH Logo 7

Visual Identity 11

Editorial Style 16

Presentations 18

Photography 21

Video 23

Resources 25

For More Information 26

Introduction

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IntroductionIdentity is at the very core of company branding. MEDITECH’s brand encompasses who we are, what we stand for, and how people perceive us. In order for a brand to be successful, it needs to be both memorable and consistent. And while the “memorable” factor is largely in the hands of our Marketing Communications team, consistency is a value that can (and should) be maintained by all of us here at MEDITECH.

Keeping a brand consistent plays a huge role in making it recognizable. MEDITECH’s Brand Identity Guide is an important reference for anyone involved in the creation or execution of promotional materials (both external and internal). Whether you’re writing an article for the Intranet, designing slides for a customer presentation, or simply snapping a few photos--this guide will help you make sure your work appropriately reflects MEDITECH’s brand. Study it, learn it, put it to work for you.

Knowing exactly who we are projects confidence. The more we understand MEDITECH’s standards and character, the more focused our brand will become and the more successful our company will be over the long haul.

Our Brand

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Our BrandBRAND MISSION STATEMENT

MEDITECH is a creative and exciting healthcare company, and we want everyone to know it! Our image is that of a new, cutting-edge MEDITECH--with a nod to the professionalism and stability for which we’ve always been revered.

MEDITECH’S VALUES

When you’re putting materials together that represent MEDITECH, it’s important to understand what our company stands for, beyond just being an EHR provider. Here’s some of the qualities MEDITECH embodies, to always keep in the back of your mind:

• Innovation

• Modernity

• Empathy

• Simplicity

• Engagement

• Effectiveness

INNOVATION: Our company was founded on the notion of pushing healthcare to places it had never been before. We don’t do things because “it’s the way they’ve always been done.” Make no mistake, we are a pioneering, creative force in the industry.

SIMPLICITY: Very often, the best approach is the simplest approach. We want to make things as easy and intuitive as possible for our customers, so they can spend the majority of their time on patient care delivery.

MODERNITY: We develop advanced software solutions to solve today’s healthcare problems. This is a different healthcare industry than what existed 30 years ago; our products and services reflect that reality.

ENGAGEMENT: Everyone’s talking about healthcare, and we want to be part of the conversation. We foster an open and outgoing approach to customers, social media, and PR to let people know what we’re excited about.

EMPATHY: We are in the healthcare business, and helping people is at the core of what we do. A sense of compassion, whether it be for a customer in need or a patient in a hospital bed, should be present in everything we do.

EFFECTIVENESS: MEDITECH has the solution to our customers’ healthcare problems. That is the key message we want to relay in all of our materials: our products work, and they work well.

The MEDITECH Logo

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The MEDITECH LogoSTANDARD & VARIATIONS

The standard MEDITECH logo is the most recognizable visual element of our brand. It has remained consistent throughout MEDITECH’s history, and underscores the strength and dependability for which MEDITECH is renowned. The MEDITECH logo must use all capitalized letters, Arial Bold and PMS 336.

Reverse-out white versions of the standard logo and variation can be used when printingconstraints or background images make it necessary. This helps to provide contrast andensure legibility on most backgrounds.

Contact Mike DeMarzo in Marketing to request copies of our logo graphic files.

STANDARD STANDARD: WHITE

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The MEDITECH LogoCLEAR SPACE & MINIMUM SIZE

There are specifications to help ensure that MEDITECH’s logo is always legible and easy to recognize. The logo should be surrounded by an area of clear space to avoid competing with nearby graphics or text. As the size of the logo decreases, its impact will also decline. Therefore, a minimum size has been established for both print and digital use.

Standard Logo

• Clear space: determined by the half of the width of the letter M in the logo

• Minimum print size: 1” or 2.54 cm width

• Minimum digital size: 100 px width.

Variation

• Clear space: determined by the half of the width of the letter M in the logo

• Minimum print size: 1.5” or 3.8 cm width

• Minimum digital size: 150 px width.

PRINT: 1” (2.54 cm) WIDTH

DIGITAL: 100 px WIDTH

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The MEDITECH LogoMISUSE

To maintain consistency, the MEDITECH logo should not be altered in any way. For example, the following alterations are NOT acceptable:

• Skewing (tall/short)

• Vertical

• Color

• Lowercase

• Font

• Outline

• Opacity

• Effects

• Drop Shadow

• Gradients

• Contrast

USING OUR LOGO IN AN eSIGNATURE

By including MEDITECH’s logo in an eSignature, staff can help present a unified visual identity that reinforces our company brand. Please refer to Creating MEDITECH eSignatures in Gmail for approved MEDITECH images to use in your eSignature, as well as the appropriate URLs to use as hyperlinks.

meditech

MEDITECH

MEDITECH

MEDITECH

MEDITECH

CONTRASTFONT

DROP SHADOWLOWERCASE

GRADIENTSCOLOR

EFFECTSVERTICAL

OPACITYSKEWING (TALL)

OUTLINESKEWING (SHORT)

Visual Identity

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Visual IdentityCOLOR PALETTE

Another unifying element of the MEDITECH brand is the color palette. MEDITECH’s signature color, PMS 336, is a recognizable part of the brand because of its connection to the logo.

The palette is a carefully considered array of colors meant to complement MEDITECH Green. It includes a wide range of colors and ensures that the brand’s visual identity appears both refreshing and consistent.

When coordinated with the rest of the color palette, MEDITECH Green is a nod to the brand’s history of dependability and innovation.

Note: A color palette tailored specifically for MEDITECH’s online presence is listed on page 14.

PMS 336#0066520-102-82

90-37-72-26

PMS 178#F0525A

240-82-900-83-59-0

COOL GRAY 4#BDBDBD

189-189-18926-21-21-0

PMS 7459#0096C30-150-19579-26-11-0

PMS 368#74C044

116-192-6859-0-99-0

PMS 235#912167

145-33-10343-100-31-10

PMS 1575#FF833D

255-131-610-60-82-0

PMS 382#BED600190-214-031-1-100-0

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Visual IdentityTYPOGRAPHY

A set of fonts has been designated to ensure consistency throughout MEDITECH’s brand materials. Since various mediums have their own constraints, different fonts are specified for each. The fonts all have a clean, modern appearance.

• Promotional Print Materials Headers: Aleo & Myriad Pro Body Text: Myriad Pro

• Google Documents and Presentations Headers: Roboto Slab & Calibri Body Text: Calibri

Note: Fonts designated specifically for MEDITECH’s online presence are listed on page 14.

PROMOTIONAL PRINT MATERIALS

HEADERS: ALEO

Aleo - LightAleo - Light Italic

Aleo - RegularAleo - Regular Italic

Aleo - BoldAleo - Bold Italic

HEADERS & BODY TEXT: MYRIAD PRO

Myriad Pro - LightMyriad Pro - Light ItalicMyriad Pro - RegularMyriad Pro - ItalicMyriad Pro - SemiboldMyriad Pro - Semibold ItalicMyriad Pro - BoldMyriad Pro - Bold ItalicMyriad Pro - BlackMyriad Pro - Black Italic

GOOGLE DOCUMENTS AND PRESENTATIONS

HEADERS: ROBOTO SLAB

Roboto Slab - ThinRoboto Slab - LightRoboto Slab - RegularRoboto Slab - Bold

HEADERS & BODY TEXT: CALIBRI

Calibri - RegularCalibri - ItalicCalibri - BoldCalibri - Bold Italic

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Visual IdentityWEBSITE

MEDITECH’s online presence has grown significantly in recent years, following our website redesign and increased social media engagement. Web-specific colors and fonts have been chosen to complement our online brand identity.

Variations of MEDITECH green with orange and shades of gray form the web color palette. The teal color for has been used for most links, while action items are orange to show importance visually and guide our users to different sections of the site.

The use of only two web fonts keep our online visual identity consistent and help users differentiate headers from body text. This assures copy is legible without visually overwhelming the user with a plethora of fonts.

• Headers: Newslab

• Body Text: Source Sans Pro

HEADERS: NEWSLAB

Newslab - Regular

BODY TEXT: SOURCE SANS PRO

Source Sans Pro - RegularSource Sans Pro - ItalicSource Sans Pro - BoldSource Sans Pro - Bold Italic

#006652

#3E4545

#109372

#E6E9EE

#6AC4A9

#FF823D

WEB COLOR PALETTE

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Visual IdentityIMAGERY

MEDITECH employs several types of imagery to enhance writing and deliver information. These images all fall into three distinct categories: abstract, reportage, and conceptual.

When possible, choose images that show people actively involved in completing a task or interacting with one another, rather than posed for the camera. Be creative, and seek figurative imagery that reflects the content in a different way, rather than a literal depiction of what’s being described.

A blurry or pixelated image loses its impact and indicates overall poor quality. Be sure to create graphics using the appropriate resolution for that medium: web and presentation graphics should be created at 72 dpi; print graphics should be created at 150 dpi, except for when printer specifications require another resolution.

NEVER use imagery found online using Google or another search engine. These images have copyrights that present serious legal issues if used improperly.

Also, do not take images from other organization’s websites without permission. Approved imagery can be found in MEDITECH’s Image Library or by consulting with the Marketing Communications Design group.

ABSTRACT:imagery that includes patterns,

textures and shapes.

FIGURATIVE IMAGERY:STAND OUT

WEB & PRESENTATIONS: 72 DPIPRINT: 150-300 DPI

REPORTAGE:imagery that depicts people in

their environment.

FIGURATIVE IMAGERY:STRIVING

LOW RESOLUTION

CONCEPTUAL:imagery that consists of illustrated

graphics and are meant to represent an idea.

FIGURATIVE IMAGERY:TEAMWORK

PROPER RESOLUTION

Editorial Style

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MEDITECH’s written voice is fresh, knowledgeable, engaging, and conversational. We believe that the most useful writing is also fun and easy to read.

You are representing MEDITECH to your audience, so assert your knowledge with authority. If you express confidence through your writing, readers will naturally feel more confident in the company as a whole.

Likewise, keep in mind that our readership is comprised of highly-educated and experienced healthcare professionals; your content should be appropriate for this audience. You won’t need to explain basic challenges about our industry--they already know these all too well.

There are endless style guides and references you may consult to improve your writing, but there are really just 5 essential qualities to MEDITECH’s writing style/editorial voice:

• Brief

• Clear

• Modern

• Conversational

• Relatable

For more detailed grammatical and stylistic standards for MEDITECH’s written materials, check out our Writing Style Guide.

Editorial Style

BRIEF - Our readers are busy people. They need to get their information quickly, and go do something else. No need to embellish your prose with unnecessary or flowery marketing language. Keep things short and sweet.

CONVERSATIONAL - Outgoing and convivial prose will hold readers’ attention and warm them up to your message. Connect with your audience. Our readers want to feel like there’s a living, thinking, feeling person behind the words--not a computer.

CLEAR - Readers should know from just a glance at your headline/lead paragraph what your materials will do for them and why it matters. Make it easy for them.

RELATABLE - Be empathetic. Remember: we are here for our customers. That message is more important than all of the technology jargon you know.

MODERN - Think about if you were a CIO or physician--what would you want to read? Be current in your topics as well as your word choices, to draw readers in.

Presentations

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PresentationsMEDITECH delivers corporate presentations to a variety of audiences--including healthcare executives, physicians, government officials, and internal staff. But no matter who we are addressing, our presentations should always maintain a consistent look and feel.

FONT

Here are the recommended font standards for creating a presentation using the Google tool:

Standard color: Black Slide headers: Size 36/Roboto Slab/BoldSub-headers: Size 24/Roboto Slab/BoldAll other slide text: Size 24/Calibri/Regular

Keep in mind that these are recommendations, not requirements. You may find that Calibri size 24 does not always fit well if you are working with a background that offers limited space for text. In this case, it’s okay to use a smaller text size. When doing so, however, consider your audience’s ability to see the smaller text when projected.

Likewise, if you are using a darker background image, it is okay to use a white font color if it makes the text more readable.

SLIDE HEADERS

Roboto Slab - Size 36/BoldSUB-HEADERS

Roboto Slab - Size 24/Bold

ALL OTHER SLIDE TEXT

Calibri - Size 24/Regular

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PresentationsUSE OF IMAGERY

You can find approved imagery for your presentations in MEDITECH’s Image Library. If you do not find an image that meets your needs, request a new one from the Marketing Communications Design group.

Note: Visuals found on Google or on any other search engine should NEVER be used for internal or external presentation use.

LOGO AND THEMES

Be sure to only use MEDITECH’s current logo and themes in your presentations. The themes encompass a specific set of topics that can be carried through all our materials, including presentation slides, web content, and flyers.

SCREEN CAPTURE POLICIES AND PROCEDURES

If you are using screen captures of the MEDITECH EHR in your presentations, you are responsible for making 100% sure they do not include any real patient data. Using actual patient data in our materials is a serious breach of HIPAA regulations designed to protect the privacy of our customers’ patients.

If someone has sent you screencaps that you think may contain patient data, check back with your source before using them. Be particularly mindful about screencaps sent to you by a customer.

Please refer to our Screen Capture Style Guide for further details.

RESOURCE: THE PRESENTATION CORNER

Detailed information and resources for creating presentations can be found on the Presentation Corner webpage.

Photography

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Photos are a great way to add visual interest, emotion, and a sense of time/place to your materials. All MEDITECH photos should meet the following standards--whether they are stock, in-house, or from an outside source:

• Resolution for print photos: 300dpi

• Resolution for web photos: 72dpi

• Photos should be JPEGs for graphics

• Web photo sizing to be determined by graphics template

• White balance and exposure should be corrected.

NEVER use photographs found on Google or on any other search engine. Do not use photos which have been previously used on another website, unless you secure permission.

Stock photographs available for our use can be found in MEDITECH’s Image Library. Consult with our Design team if you would like to use a photo that can be purchased via Thinkstock or another stock photo service.

PhotographyMEDITECH events may require photographers to capture candid shots for use in our marketing materials. If you are preparing to take photos at a company event, follow these tips:

• Make sure people captured in your photo have open eyes and smiles, and are looking engaged. Pay attention to people who may be lurking in the background, as well.

• Shoot photos looking down at people if possible, and never shoot a photo looking up

• Whenever you can, get the names of the people you photograph, as well as the organizations they are from

• Never use shots of people eating.

Always use properly sized, high quality photographs in your materials. If you need help with resizing, contact the Marketing Design team.

EVENT EXAMPLES

Video

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Video is a wonderful creative medium for delivering MEDITECH’s messages, as well as capturing the sights and sounds of our events. It can bring our stories to life in a way that text and static images often cannot. Recommended video standards:

• Minimum 720p HD quality

• H.264 mp4 codec

• Widescreen: Minimum 1280 x 720 resolution

• Maximum file size: 20GB.

To ensure our videos meet the above standards, the Audio/Visual Services group under Greg Doherty should be involved in any video project. For any public content videos, please go through Lynne O’Neil, who will involve the A/V group when appropriate. For videos that will only be used internally, feel free to connect with the A/V team directly.

VideoGENERAL GUIDELINES

Here are some guidelines to creating videos that have a consistent look and feel:

• Shorter is often better: a running time of 2 minutes, 30 seconds is usually a good ceiling

• All colors and fonts should be chosen from yearly graphics selections

• Make sure the overall tone of the video is upbeat

• Any graphics used should be modern and consistent with those currently approved by our Design team

RUNNING TIME

Boiler Plate Company DescriptionsCreating MEDITECH eSignatures in GmailMEDITECH’s Image LibraryPresentation CornerScreen Capture Style GuideWriting Style Guide

Resources

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As an ongoing source, MEDITECH’s Brand Identity Guide may be subject to some minor changes as MEDITECH’s brand develops and grows. If you have any questions or concerns, please contact:

Carol Bird (branding manager) cbird@meditech.comMike DeMarzo (graphics) mdemarzo@meditech.comHenry Doernberg (writing or general questions) hdoernberg@meditech.com

Document Status: ApprovedVersion #: 5Effective Date: May 11, 2017Approved By: Carol BirdApproved Date: May 11, 2017

For More Information

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