©The McOnie Agency Ltd

The McOnie Agency

©The McOnie Agency Ltd

The McOnie Agency is the leading specialist “safety” focused

public relations consultancy in Europe

Our expertise runs across a broad spectrum of markets, sectors and industries

©The McOnie Agency Ltd

Jennifer and Kieron Deeney

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Malcolm and Christine Wheatley

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Health and Safety - some stats!

• The UK has one of the lowest fatal injury rates across Europe– 171 people were killed in 2010/11*

• 2.3 million people die worldwide as a result of their work• The EU invests heavily in:

– raising standards – bringing consistency to health and safety legislation.

• Emerging sectors and new technologies present new challenges

• Developed countries can transfer skills

*HSE Annual Statistics, 2010/11

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The Evolution of Health and Safety

• 1780 BC - the earliest known examples of health and safety legislation

• The Hammurabi Codex (a code of law) ancient Babylon in Mesopotamia:– 'If a builder built a house for someone, and does not construct it

properly, and the house which he built falls in and kills its owner, then that builder shall be put to death' [Law 229]

• Fast forward to the present – key developments – 1974 - The Health and Safety at Work Act– 1992 - The European Health and Safety framework directive– 2008 - Corporate Manslaughter Act in UK

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Why we specialise

• To help reduce workplace deaths by:– Creating a positive and engaging message for health and

safety– Educating people in the importance of health and safety– Helping change people’s opinions– Contributing to a step change in behaviour

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Core purpose

To communicate safety and make it interesting

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What makes us unique• Specialist Occupational Health, Safety & Environment

expertise– Current & future regulations/standards

– Active with trade bodies & industry influencers

• Specialist expertise in our clients’ markets/customers– Fully integrated, onsite commitment– Technically/commercially aware– Fully briefed on client’s business plans

• Specialist media expertise– Expertise in clients’ markets’ media– Unique/creative editorial style– Regular monitoring, evaluation & analysis

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Activity undertaken

MediaRelations

Awareness days and campaign

links

Awareness days and campaign

links

Crisis Management /

Brand Reputation

Crisis Management /

Brand ReputationEducational pieces

Educational pieces

Interviews and comment

Interviews and comment

Events/Launches/Exhibition/AwardsEvents/Launches/Exhibition/Awards

Research/surveysResearch/surveys

Fact sheets/Member

newsletter

Fact sheets/Member

newsletter

Scheduled features and case

studies

Scheduled features and case

studies

Press releasesPress releases

One to one briefings/round

tables

One to one briefings/round

tables

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A selection of our clients

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