The The MARUTI MARUTIStoryStory

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About Maruti

• Leader of the Indian car market

• Capacity

• Many brands

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• Highest producer

• Highest sales

• Large export

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• commands more than 50% of cars in india

• Renamed as maruti suzuki india limited

• In 80’s , there are few competitors

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• Employment

• Satisfaction

• NSE & BSE

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Revenue

(Rs. In millions)

Year Net Sales Year Net Sales

2006-072007-082008-09

1,45,9221,78,6032,03,583

2009-102010-112011-12

3,01,1983,58,4903,47,059

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Net sales and PAT

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facilities

Gurgaon facility

K series plant

Maneswar facility

Suppliers park

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Network

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Road safety

• National road safety mission

• Institute of driving and traffic research

• Maruti driving school

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Sales volume

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Journey…

•Principle of give

•Contribution

•High quality, value for money

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Stakeholders • Partnership approach

• Prosperity and wellbeing

• Fuel for growth

Enviornment

• Enviornment friendly products

• Profitability

• Reduce,recycle,reuse

• Cost savings

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CSR policy

• Shareholder’s wealth

• Sustained growth

• Ahead of law, welfare of employees

• business pratices

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P & L ratios

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Exports

• Over one million units

• Western markets

• Over 125 countries

• business award

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Motor sports

• Promotion

• Rallying Thrill, joy for all

• Promote safe driving

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Raid-de-himalaya

• Toughest and demanding

• Oldest and listed in FIM

• Abroad Participation

• Xtreme, adventure,bikes extreme

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Desert storm

•Thar desert

•Six day rally

•Covers 300 kms.

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• Interiors of Gujrat,Rajasthan

• Adventure ,thrill & excitement

• Skills of drivers, ruggedness

• Partnership with northern motorsport

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Autocross

• Major cities

• Controlled enviornment

• Sense of timing, judgement, vehicle handling patterns

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Autocard

• Loyalty card

• Rewards program

• 4% value back..

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• Discount on exchange

• Rewards for referral

• Complimentary gift vouchers

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Whistle blower policy

• Security

• Fearless enviornment

• Unethical behaviour,fraud

• Violation of ethics

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Why maruti ?

• No.1 in customer satisfaction

• Wider choice

• Largest network

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• Largest service network

• Low maintenance cost

• Fuel efficient

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Joint venture

•Search for collibration

•Negotiation

•Finally suzuki was selected

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Marketing strategy

• Car for everyone

• No.1 in after sales service

• Provide insurance

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• Relates to common man

• Driving school

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Competitors

• Hyundai

• Tata motors

• Mahindra & Mahindra

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• Toyota

• Honda

• Genral motors

• Ford

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Company at a glance

• Silver jubilee

• 722,144 domestic sales in 2008-09

• 70,023 exports sales in 2008-09

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• Rs. 12,187 million rewarded profit

• 15 models with over 100 variants

• 19 component joint venture

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Success

• Equity increase

a)1987- from 26 to 40 %

b)50 % in 1992

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Bibliography

• Book- the maruti story

• Maruti suzuki official website

• Business today magazine

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