1. The Marketing Plan GamePlans ElementsMessages Media Results$100 $100$100$100$100$200 $200$200$200$200$300 $300$300$300$300$400 $400$400$400$400$500 $500$500$500$500Copyright 2012 Jon Turino Marketing + Connections

2. Plans for $100 Answer:In Your HeadCopyright 2012 Jon Turino Marketing + Connections 3. Plans for $100 Answer: In Your Head Question: Where shouldnt your marketing planreside?Copyright 2012 Jon Turino Marketing + Connections 4. Plans for $200 Answer:On paper or in the computerCopyright 2012 Jon Turino Marketing + Connections 5. Plans for $200 Answer: On paper or in the computer Question: Where should your marketing plan reside?Copyright 2012 Jon Turino Marketing + Connections 6. Plans for $300 Answer:FormalCopyright 2012 Jon Turino Marketing + Connections 7. Plans for $300 Answer:Formal Question:What type of a plan should you have?Copyright 2012 Jon Turino Marketing + Connections 8. Plans for $400 AnswerOften Copyright 2012 Jon Turino Marketing + Connections 9. Plans for $400 Answer Often Question: When should my plan be reviewed?Copyright 2012 Jon Turino Marketing + Connections 10. Plans for $500 Answer:EveryoneCopyright 2012 Jon Turino Marketing + Connections 11. Plans for $500 Answer: Everyone Question: Who should understand your marketing plan?Copyright 2012 Jon Turino Marketing + Connections 12. Elements for $100 Answer:Potential customersCopyright 2012 Jon Turino Marketing + Connections 13. Elements for $100 Answer:Potential customers Question:Who do you identify using research?Copyright 2012 Jon Turino Marketing + Connections 14. Elements for $200 Answer:CompetitionCopyright 2012 Jon Turino Marketing + Connections 15. Elements for $200 Answer:Competition Question:What are some barriers to success?Copyright 2012 Jon Turino Marketing + Connections 16. Elements for $300 Answer:GoalsCopyright 2012 Jon Turino Marketing + Connections 17. Elements for $300 Answer: Goals Question: What comes before strategies and tactics?Copyright 2012 Jon Turino Marketing + Connections 18. Elements for $400 AnswerMessages Copyright 2012 Jon Turino Marketing + Connections 19. Elements for $400 Answer Messages Question: What are we saying to prospective customers?Copyright 2012 Jon Turino Marketing + Connections 20. Elements for $500 Answer:MediaCopyright 2012 Jon Turino Marketing + Connections 21. Elements for $500 Answer: Media Question: How are we delivering our messages?Copyright 2012 Jon Turino Marketing + Connections 22. Messages for $100 Answer:Age, gender, incomeCopyright 2012 Jon Turino Marketing + Connections 23. Messages for $100 Answer: Age, gender, income Question: What are some of the demographics of ourtarget customers?Copyright 2012 Jon Turino Marketing + Connections 24. Messages for $200 Answer:Recipient compatibleCopyright 2012 Jon Turino Marketing + Connections 25. Messages for $200 Answer: Recipient compatible Question: Will the messages resonate with the targetaudience?Copyright 2012 Jon Turino Marketing + Connections 26. Messages for $300 Answer:MediaCopyright 2012 Jon Turino Marketing + Connections 27. Messages for $300 Answer: Media Question: Is the delivery vehicle compatible with themessages?Copyright 2012 Jon Turino Marketing + Connections 28. Messages for $400 AnswerClear, concise, coherentCopyright 2012 Jon Turino Marketing + Connections 29. Messages for $400 Answer Clear, concise, coherent Question: What are some of the important characteristics of the messaging?Copyright 2012 Jon Turino Marketing + Connections 30. Messages for $500 Answer:TechnologyCopyright 2012 Jon Turino Marketing + Connections 31. Messages for $500 Answer: Technology Question: Does your target audience understand or use the delivery methods? Copyright 2012 Jon Turino Marketing + Connections 32. Media for $100 Answer:Facebook, LinkedInCopyright 2012 Jon Turino Marketing + Connections 33. Media for $100 Answer: Facebook, LinkedIn Question: What are some social media platforms toconsider?Copyright 2012 Jon Turino Marketing + Connections 34. Media for $200 Answer:EmailCopyright 2012 Jon Turino Marketing + Connections 35. Media for $200 Answer: Email Question: What is an often effective outboundmarketing medium?Copyright 2012 Jon Turino Marketing + Connections 36. Media for $300 Answer:Website Copyright 2012 Jon Turino Marketing + Connections 37. Media for $300 Answer: Website Question: What is the most effective inboundmarketing media today?Copyright 2012 Jon Turino Marketing + Connections 38. Media for $400 AnswerPrinted materials, direct mailCopyright 2012 Jon Turino Marketing + Connections 39. Media for $400 Answer Printed materials, direct mail Question: What are some offline marketing media?Copyright 2012 Jon Turino Marketing + Connections 40. Media for $500 Answer:Call to actionCopyright 2012 Jon Turino Marketing + Connections 41. Media for $500 Answer: Call to action Question: What do we need to convert a prospect into a customer?Copyright 2012 Jon Turino Marketing + Connections 42. Results for $100 Answer:Targeted tacticsCopyright 2012 Jon Turino Marketing + Connections 43. Results for $100 Answer: Targeted tactics Question: How do you increase your revenue stream?Copyright 2012 Jon Turino Marketing + Connections 44. Results for $200 Answer:Qualified leadsCopyright 2012 Jon Turino Marketing + Connections 45. Results for $200 Answer: Qualified leads Question: What do you need to get a high conversionrate?Copyright 2012 Jon Turino Marketing + Connections 46. Results for $300 Answer:FocusCopyright 2012 Jon Turino Marketing + Connections 47. Results for $300 Answer: Focus Question: How do we achieve the biggest impact withour promotions?Copyright 2012 Jon Turino Marketing + Connections 48. Results for $400 AnswerLoyalty Copyright 2012 Jon Turino Marketing + Connections 49. Results for $400 Answer Loyalty Question: What do we need to create in order to obtain repeat business? Copyright 2012 Jon Turino Marketing + Connections 50. Results for $500 Answer:Business growthCopyright 2012 Jon Turino Marketing + Connections 51. Results for $500 Answer: Business growth Question: What is the net result of developing and implementing a better marketing plan for your business? Copyright 2012 Jon Turino Marketing + Connections 52. Answer: The number one resource to help growyour business with sound marketingstrategies.Copyright 2012 Jon Turino Marketing + Connections 53. Answer: The number one resource to help grow your business with sound marketing strategies. Question: What is Jon Turino Marketing + Connections! Copyright 2012 Jon Turino Marketing + Connections 54. Lets Get You A Plan! Quality marketing consulting Advice on the latest marketing methods Individualized service Strategies designed to work in this market A plan thats right for your business Start now!503-877-4609www.jonturino.com Copyright 2012 Jon Turino Marketing + Connections