the marketing case for video-learn why video is a must for today's marketing/pr campaign

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The Case for Video In The PR Campaign A Solomon/Turner Presentation

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The Case for Video In The PR Campaign

A Solomon/Turner Presentation

Video presents a huge opportunity to connect withstakeholders and build your

brand.

http://www.solomonturner.com

It helps…Reach new audiencesEnhance PerceptionGenerate more web hits…

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And add credibility to anyMarketing/PR campaign. Here’s why…

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Video is ideally suited for today’s

growing audience of mobile device users.

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In late 2013 Tablets and iPads Outsold PCs*

*IDC Researchhttp://www.solomonturner.com

Smartphones will surpass 1.4 billion units in 2015 and account for 69% of all smart connected device shipments worldwide*.

*IDC Researchhttp://www.solomonturner.com

Smartphone use is also on the rise,

as of May, 2013, 51% of U.S.adults owned a smartphone.*

*Pew Internet Researchhttp://www.solomonturner.com

To connect with this audience you need information that is…

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*Brief*Informational, and, if possible*Entertaining

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Nothing does that better than a well produced video.

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Video also helps elevate your company on search engines.

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You can post your video on what has in essence become the

#2 search engine behind Google, YouTube.

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YouTube has 1 billion users per month*

*YouTube Presshttp://www.solomonturner.com

Guess who owns YouTube… it’s Google!

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Besides YouTube you can post video to Daily Motion, Veho and more.

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Video connects you to your customers through social media.

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Link your video to LinkedIn, Facebook, Twitter, Google+

and more.

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Have an email newsletter? Video increases open rates by

as much as 60%.

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Video is great for storytelling. It can portray your company

in a whole new way.

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Use video to display company history through photos and documents, and interviews with executives and staff.

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Add testimonials from customers.

Add music and productiontechniques.

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Video is measurable. Viewership is easily determined and, if done right, cost effective.

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Video creates an emotional bond

between your firm and your client as only this medium can.

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Need video, audio, PowerPoint, or

media coverage? Connect with Solomon/Turner PR:

http://www.solomonturner.comhttp://[email protected]@stlouispr314-205-0800