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The Marketer Today
with Gabriel DOMBRI
WHY THIS IS THE BEST TIME TO
BECOME A MARKETER
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The Ninja generation is expected to make something from nothing.
- Gordon Gekko
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WHAT‘S THE WAY OUT?
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God
Holy spiritJesus
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Only God can save us!
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Problem
TeamSolution
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Market
TeamProduct
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Market
TeamProduct
These are (about) Marketing.
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The purpose of a business is to create and keep a customer.
- Peter F. Drucker
“
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MARKETING IS THE TEAM’S ACTIVITIES OF FINDING A SOLUTION SUITABLE FOR MARKET AND GET THE MARKET TO WANT IT, HAVE IT AND ENJOY IT.
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Huston, we’ve got a problem here.
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MARKETING HAS A WEIRD REPUTATION.
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MOST PRODUCTS ARE BAD.
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MOST PRODUCTS ARE BAD.
A LOT OF MARKETING IS CRAP.
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WE NEED TO RECLAIM MARKETING BACK FROM ITS MADNESS.
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MARKETING IS DIFFERENT NOW
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Old way New way
Source: MOZ
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PORTRAIT OF THE MARKETER TODAY
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Source: Digishare360
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Strategic by default, tech-savvy by necessity, user-oriented by principle, performance-focused by everyday practice, and creative by mindset.
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Strategic by default, tech-savvy by necessity, user-oriented by principle, performance-focused by everyday practice, and creative hacker by
mindset.
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COMMUNICATOR
You need to be:
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COMMUNICATOR
ANALYST
You need to be:
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COMMUNICATOR
ANALYST
EXPERIMENTER
You need to be:
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COMMUNICATOR EXECUTIVE
ANALYST
EXPERIMENTER
You need to be:
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COMMUNICATOR EXECUTIVE
ANALYST
EXPERIMENTER
TEAM PLAYER
You need to be:
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COMMUNICATOR EXECUTIVE
ANALYST
EXPERIMENTER USER PSYCHOLOGIST
TEAM PLAYER
You need to be:
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Source: The The Rise of the Marketer – a report by The Economist
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https://medium.com/@gabrieldombri/the-time-of-the-marketeer-51c96803c1f8
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1. Tech Innovation 2. Multi-talents 3. International 4. Well paid 5. Fun & fulfilling
5 Arguments to Get into Marketing Now
Read the full article: http://bit.ly/marketeer-today
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Source: Digital Gurus
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Source: Digital Gurus
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Sourse: Madalina Uceanu
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we really need highly talented people to start learning and doing marketing properly if we want our innovations to succeed and create a better world for all of us.
“
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SO, READY TO SHIP?
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4 WEEKS * 2 DAYS pw * 8 PEOPLE * REAL BUSINESSES
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4 WEEKS * 2 DAYS pw * 8 PEOPLE * REAL BUSINESSES
4 SCHOLARSHIPS * 2 MONTHS INTERNSHIP * DIPLOMA
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4 WEEKS * 2 DAYS pw * 8 PEOPLE * REAL BUSINESSES
4 SCHOLARSHIPS * 2 MONTHS INTERNSHIP * DIPLOMA
THEORY * HANDS-ON PRACTICE * CREATIVITY & FUN
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Foundations 1. Concepts2. Frameworks3. Methodologies
Process 4. Lean Marketing Process5. Process Elements
Tacticals �6. User7. Channels8. Tactics9. Metrics + Assets + Tools
Implementation �10. Tests Creation11. Campaigns12. Campaign Management
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Apply here till 25th October
tapptitude.com/performance-marketing-course
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Let’s keep in touch. IT’S EASY.
Email me: [email protected] Read my blog: www.gabrieldombri.com
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The first draft of anything is shit.
- Ernest Hemingway
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