THE MAIN THE MAIN STREET STREET

PROGRAM PROGRAM

Main Street is a Main Street is a comprehensive comprehensive

downtown/histordowntown/historic commercial ic commercial

district economic district economic revitalization revitalization program that program that uses historic uses historic

preservation as a preservation as a tool. tool.

• National Trust for Historic Preservation National Trust for Historic Preservation developed pilot program in 1977developed pilot program in 1977

• Hot Springs, SD; Madison, IN; Galesburg, ILHot Springs, SD; Madison, IN; Galesburg, IL

• National Main Street Center established in National Main Street Center established in 1980, Washington, D.C.1980, Washington, D.C.

• Network of > 40 statewide, citywide, and Network of > 40 statewide, citywide, and countywide coordinating programs with countywide coordinating programs with more than 1,200 active local programsmore than 1,200 active local programs

THE NATIONAL THE NATIONAL MAIN STREET MAIN STREET CENTERCENTER

National Trust’s National Trust’s Main Street CenterMain Street Center• National Trust for Historic National Trust for Historic

PreservationPreservation

• Program officers work with Program officers work with communitiescommunities

• Annual Contract Annual Contract

• The “Network”The “Network”

• Other state Main Street ProgramsOther state Main Street Programs

THE MAIN STREET THE MAIN STREET APPROACHAPPROACH• ORGANIZATIONORGANIZATION

• PROMOTIONPROMOTION

• DESIGNDESIGN

• ECONOMIC RESTRUCTURINGECONOMIC RESTRUCTURING

• Housed in the Department of CommerceHoused in the Department of Commerce

• Law enacted in November 1987 (The Main Law enacted in November 1987 (The Main Street Act)Street Act)

• The 27The 27thth state to join the program state to join the program

• First five Main Street communities First five Main Street communities announced in 1988announced in 1988

• 35 communities are currently involved35 communities are currently involved

• Council on Main StreetCouncil on Main Street

THE WISCONSIN MAIN THE WISCONSIN MAIN STREET PROGRAMSTREET PROGRAM

MISSION MISSION STATEMENT:STATEMENT:

The Wisconsin Main Street Program administers an economic development program targeting

Wisconsin’s historic commercial districts. Bureau staff provides technical support and training to

Wisconsin communities that have expressed a grass roots commitment to revitalizing their traditional business districts using a comprehensive strategy

based on historic preservation.

Wisconsin Main Wisconsin Main Street StaffStreet Staff

• Jim Engle, DirectorJim Engle, Director

• J.D. Milburn, Small Business SpecialistJ.D. Milburn, Small Business Specialist

• Joe Lawniczak, Design SpecialistJoe Lawniczak, Design Specialist

• Catherine Dunlap, Downtown Catherine Dunlap, Downtown Revitalization SpecialistRevitalization Specialist

Main Street is Main Street is NOTNOT a grant program! a grant program! Main Street is five Main Street is five years of training years of training

and technical and technical assistance.assistance.

Assistance from the Assistance from the Wisconsin Main Wisconsin Main

Street Program and Street Program and the National Main the National Main

Street CenterStreet Center

FIRST YEAR FIRST YEAR ASSISTANCEASSISTANCE

• Kickoff visitKickoff visit

• Executive director interviewingExecutive director interviewing

• Executive director trainingExecutive director training

• Volunteer trainingVolunteer training

FIRST YEAR FIRST YEAR ASSISTANCEASSISTANCEcontinuedcontinued• Work plan workshopWork plan workshop

• Program assessment visitProgram assessment visit

• Market analysis assistanceMarket analysis assistance

FIRST YEAR FIRST YEAR ASSISTANCEASSISTANCEcontinuedcontinued• Phone assistancePhone assistance

• Workbooks, manuals and slide Workbooks, manuals and slide programsprograms

• Membership in NMSCMembership in NMSC

• Town meeting registrationTown meeting registration

FIRST YEAR FIRST YEAR ASSISTANCEASSISTANCEcontinuedcontinued• Design AssistanceDesign Assistance

• Business Assistance Business Assistance

• Workshops Workshops

LATER ASSISTANCELATER ASSISTANCE• Technical visitsTechnical visits

• Resource Team VisitResource Team Visit

• Business Recruitment WorkshopBusiness Recruitment Workshop

• Program AssessmentsProgram Assessments

• Design Assistance Design Assistance

• Business AssistanceBusiness Assistance

• Exec Director Workshops/TrainingExec Director Workshops/Training

REQUIREMENTS:• Attendance at Main Street Exec Director Attendance at Main Street Exec Director

WorkshopsWorkshops

• Annual WorkplanAnnual Workplan

• Monthly report formsMonthly report forms

• Adherence to 4 Point ApproachAdherence to 4 Point Approach

• Board and standing committeesBoard and standing committees

• Budget requirementsBudget requirements

• Management requirementsManagement requirements

• Contractual agreement with Dept. of Contractual agreement with Dept. of CommerceCommerce

SELECTION SELECTION PROCESSPROCESS

SELECTION SELECTION PROCESSPROCESS1.1. Attend application workshopAttend application workshop

2.2. File the Intent to Apply File the Intent to Apply Letter by Letter by DeadlineDeadline

3.3. Set up a visit by state staffSet up a visit by state staff(also may invite a nearby (also may invite a nearby

manager)manager)

4.4. File application by DeadlineFile application by Deadline

SELECTION SELECTION PROCESSPROCESScontinuedcontinued5.5. Presentation to Main Street Presentation to Main Street

CouncilCouncil

6.6. Main Street Council makesMain Street Council makesrecommendation to Commercerecommendation to Commerce

7.7. Commerce and Governor make Commerce and Governor make selectionselection

SELECTION SELECTION CRITERIACRITERIA

SELECTION SELECTION CRITERIACRITERIA• Need Need

• Organizational Capability Organizational Capability

• Public Sector CommitmentPublic Sector Commitment

• Private Sector CommitmentPrivate Sector Commitment

• Financial CapacityFinancial Capacity

SELECTION SELECTION CRITERIACRITERIAcontinuedcontinued

• Physical CapacityPhysical Capacity

• Historical IdentityHistorical Identity

Other ConsiderationsOther ConsiderationsGeographic diversityGeographic diversity

Population diversityPopulation diversity

STATISTICS:STATISTICS:

(1988-2006)(1988-2006)

STATISTICSSTATISTICS• Public ImprovementsPublic Improvements 1,1951,195

• Public InvestmentPublic Investment $168,700,213$168,700,213

• Building RehabilitationsBuilding Rehabilitations 4,1424,142

• Private InvestmentPrivate Investment $180,662,910$180,662,910

• New BusinessesNew Businesses 3,1213,121

• New JobsNew Jobs 14,22414,224

STATISTICSSTATISTICScontinuedcontinued

• New BuildingsNew Buildings 220220

• Private Investment Private Investment $246,038,554$246,038,554

• Buildings SoldBuildings Sold 1,1211,121

• Private InvestmentPrivate Investment $161,001,269$161,001,269

• New Downtown Housing UnitsNew Downtown Housing Units 451451

TOTAL STATISTICSTOTAL STATISTICS

• Total Private InvestmentTotal Private Investment$686,202,915$686,202,915

• Total InvestmentTotal Investment$858,860,188$858,860,188

Main Street’s Main Street’s Guiding PrincipalsGuiding Principals• Comprehensive Comprehensive • Incremental ProcessIncremental Process• QualityQuality• Public and Private PartnershipsPublic and Private Partnerships• Changing attitudesChanging attitudes• Focus on Existing AssetsFocus on Existing Assets• Self-help programSelf-help program• Action OrientedAction Oriented