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CROPS & SOILS 2020 Media Kit The magazine for certified crop advisers, agronomists & soil scientists https://acsess.onlinelibrary.wiley.com/journal/23253606

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Page 1: The magazine for Media Kit certified crop advisers ... · 18 Crops & Soils Magazine | May–June 2019 American Society of Agronomy 4R Nitrogen Fertilizer Management DOI: 10.2134/cs2019.52.0305

CROPS & SOILS2020Media Kit

The magazine for certified crop advisers, agronomists & soil scientists

https://acsess.onlinelibrary.wiley.com/journal/23253606

Page 2: The magazine for Media Kit certified crop advisers ... · 18 Crops & Soils Magazine | May–June 2019 American Society of Agronomy 4R Nitrogen Fertilizer Management DOI: 10.2134/cs2019.52.0305

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Certified crop advisers, agronomists, and soil scientists turn to Crops & Soils magazine for the information they need. Published by the American Society of Agronomy. Crops & Soils magazine focuses on solutions to the daily challenges facing those working in the field. These professionals have set themselves apart as the best in their field by taking exams to earn their certification and continuing education, much of it provided through Crops & Soils magazine, to maintain their certification. That’s why they’re the ones farmers trust for advice on products and equipment. And, they’re an influential group, representing $13 to $65 billion in sales revenue!

Mesonet Data as A Farm Management Tool

PAGE XX

Understanding Soil Water Storage

PAGE XX

Rush Skeletonweed Management

PAGE XX

Soil-Landscape Restoration

PAGE XX

Crops & Soils5585 Guilford RoadMadison, WI 53711-5801CHANGE SERVICE REQUESTED

Cotton’s Northward Expansion in the PlainsPAGE XX

The magazine for certified crop advisers, agronomists, and soil scientists.

CROPS & SOILSMAY–JUNE 2019

https://acsess.onlinelibrary.wiley.com/journal/23253606

DEPARTMENTS

18 Crops & Soils Magazine | May–June 2019 American Society of Agronomy

4R Nitrogen Fertilizer ManagementDOI: 10.2134/cs2019.52.0305

Cotton is grown across the south of the United States with some fields requiring irrigation and some man-aged with natural moisture. In 2017, 12.6 million acres of cotton

were planted across 20 states (National Cotton Council of Amer-ica, 2019). Nitrogen supply for cotton

is critical for vegetative growth, development of fruit-ing sites, and yield. The partitioning and pattern of nitro-gen taken up by cotton is influenced by the plant’s genetics, environmental conditions, and the availability of nitrogen in the soil-water solution. One genetic influence is that cotton has an indeterminate growth pattern unlike other crops like corn that have a determinate growth pattern. With indeter-

minate growth, plants continue to grow until they are killed by external factors; with determinate growth, plants develop reproductive structures and die based on complete formation of the genetically pre-deter-mined structure.

Cotton takes up 30% of the total nitrogen needed for production between emergence and the first white bloom, which occurs 60 days after emergence. The remaining 70% of nitrogen need is taken up between the first white bloom and just after peak bloom or between 60 and 80 days after emer-gence. The higher nitrogen demand later in the growth cycle of the plant makes in-season applica-tions of nitrogen critical to the rapid growth and fruiting development occurring in a short time period. Nitrogen fertilizer rate and plant develop-ment need to be balanced since overfertilizing with nitrogen leads to increased vegetative growth and reduced production of fruiting sites, resulting in lower yields (Lemon et al., 2009; Main et al., 2013). Research across 20 cotton-growing sites reported that nitrogen application rate affected plant height and number of nodes.

Sally Flis, Ph.D., CCA, Director of Agronomy, The Fertilizer Institute, Washington, DC

4R NUTRIENT STEWARDSHIP

DEPARTMENTS

May–June 2019 | Crops & Soils Magazine 19dl.sciencesocieties.org/publications/crops-and-soils

CERTIFICATION Manager, General Mills, sees the value in interacting with CCAs at the conference since they have a “boots on the ground” perspective. General Mills has made a commitment to sustain-ability, and Watson says that this opportunity to hear directly from CCAs and farmers is key for General Mills to support and maintain sustainable agronomic practices.

Jill Wheeler, Head of Sustainable Productivity for Syn-genta in North America, attended last year’s conference and is looking forward to another diverse event that has great energy. Wheeler will be talking about sustainability trends across North America and says, “Farmers are the original tinkerers—they continue to tinker and are always evolving.” Sharing their outcomes can benefit a much larger group, she says, adding that attendees can expect to leave with advice that can be put into practice, having heard about case stud-ies and seen the data.

Lee Briese, CCA and Agricultural Consultant, Centrol, Inc., remarks that the CCAs are boundary spanners, bridging the gap between researchers and farmers, who need to be able to communicate the benefits of sustainable practices while understanding the nuances of individual farms and farmers. Briese will be sharing a template for how CCAs can apply new information in the field—acting as professionals who can assess the problem and help individual farmers to prioritize their needs and develop a plan of action. Interested in attend-ing this event? Details can be found at: www.agronomy.org/meetings/sustainable-agronomy.

Second Sustainable Agronomy ConferenceTo be held in Omaha, NE in July

By Tracy Hmielowski

DOI: 10.2134/cs2019.52.0306

W hat does sustainable agriculture look like? That might depend upon who you ask. For CCA Mike Wilson, Specialty Products Coordi-na-tor, Wabash Valley FS, it encompasses many

things such as “sustainable farms, sustainable communities, a sustainable environment, and a sustainable economy.” Never-theless, as you talk to different groups—farmers, environmen-talists, and consumers—some common themes emerge. For Wilson, this boils down to, “How do we maximize genetics and other technology and tools to achieve a return on investment and be as kind to the soil and environment as we can be?”

Wilson will be a speaker at the American Society of Agron-omy’s second Sustainable Agronomy Conference in Omaha, NE, 10–11 July. The conference w ill bring together farmers, CCAs, food company representatives, university faculty, private indus-try personnel, and NGO staff. Speak-ers, panel discussions, and ample time for questions and answers will go beyond presenting broad themes relating to sustainability and provide practical, applied information that can be implemented in the field now. Certified Crop Advis-ers will be able to earn CEUs from each session.

Bringing the supply chain together from the farmer to the food company is important for incorporating sustainable practices that are beneficial across the supply chain, accord ing to Jim Schneider, a CCA and Soil Health Adviser, South Dakota Soil Health Coalition, who will also be speaking at the event. Jay Watson, Sourcing Sustainability Engagement

Eric Welsh608-273-8081

[email protected]

2020Media Kit

New content published regularlyCrops & Soils magazine is published six times a year in print, once a month as an e-newsletter to all Crops & Soils readers, and a couple times a month via the website.

| Welcome

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| DistributionCrops & Soils magazine reaches more than 14,000 CCAs, CPAg’s, and CPSS’s in both print and web, but the reach is far greater. The American Society of Agronomy (ASA) estimates that CCAs directly or indirectly impact 65% of all crop produc-tion acres nationwide. Additionally, nearly 6,000 ASA members and more than 600 students have access to the web version, and there is a bonus distrubution at numerous conferences each year including the International Annual Meeting of ASA, CSSA, and SSSA; Commodity Classic; Ag Media Summit; Ag Retailer Association Annual Conference; and the National Association of Farm Broadcasters Annual Convention.

The Numberstotal circulations (print & web)

print circulation

articles/year with new postings each month

emails/year, once a month

print issues/year

20,000+ 14,000+

52+ 12

6

CCA 79

NorthwestRegion

Rocky MountainRegion

Mid-AtlanticRegion

Prairie Province RegionAtlantic Province

Region

NortheastRegion

Ontario ProvinceRegion

SoutheastRegion

WesternRegion

Mexico

CCA 201CPAg 11

CCA 1292CPAg 51

CCA 3CPAg 2

CCA 146CPAg 5

CCA 178CPAg 19

CCA 215CPAg 4

CCA 1200CPAg 38

CCA 757

CPAg 31

CCA 1228CPAg 34

CCA 368CPAg 11

CCA 214CPAg 5

CCA 65CPAg 4

CCA 317CPAg 7

CCA 247CPAg 17

CCA 617CPAg 25

CCA 111CPAg 1

CCA 299CPAg 8

CCA 371CPAg 19

CCA 9

CCA 163CPAg 11

CCA 332CPAg 5

CCA 499CPAg 21

CCA 559CPAg 20

CCA 87CPAg 3

CCA 651CPAg 1

CCA 142CPAg 9

CCA 1090

CCA 91CPAg 5

CCA 83CPAg 3

CCA 299CPAg 5

CCA 149CPAg 7

CCA 263CPAg 14

CCA 657CPAg 36 CCA 349

CPAg 11

CCA 52

CCA & CPAg 2019 Participants

| Reader Profile

3

Crops & Soils magazine readers are Certified Crop Advisers (CCAs), Certified Professional Agronomists (CPAg), and Certified Professional Soil Scientists (CPSS). They specify, recommend, or influence the purchase of millions of dollars of crop inputs and agriculture equipment each year. They’re the audience you want to reach—the experts that growers trust.

They are loyal• 62% read every print issue, and 23% read

between 3 to 5 issues/year.

• 75% rate Crops & Soils magazine as the top-rated or second best industry magazine and use the magazine content in their jobs.

They are influential• 74% specify or recommend products and

services to clients and customers.

• Top 8 list of products specified or recommended:

#1 - Chemicals/fertilizers #2 - Seeds#3 - Herbicides and spray equipment#4 - Consulting services#5 - Seed treatment systems#6 - Tilling and harvesting equipment#7 - Farm equipment & machinery#8 - Watering equipment and testing

devices

Most specify, recommend, approve, purchase, or influence between $1 and $5 million in products and services every year.

Employment Type

Eric Welsh608-273-8081

[email protected]

2020Media Kit

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Issue

Ad order due

Materials due Topics

JANFEB

DEC 15 DEC 20

CCA Conservationist of the YearTree-to-tree nutrient variability in pecan orchardsManaging at a system level—considering 4R nutrient stewardship and soil health togetherHigh soil test phosphorus on corn yieldCan winter canola be grown on wide row spacing in the Pacific Northwest?Sunflower response to nitrification inhibitor applicationNitrogen availability from cover crops: is it always about the C:N ratio?Grain yield and quality and soil fertility and quality in an organic, reduced-till, diversified system

MARAPR

FEB 15 FEB 20

Corn response to nitrogen application timing and nitrification inhibitor additionNew organic peanut farmers cooperativeWheat streak mosaic virus: good management can reduce your risksICCA of the Year profileWireworm management in the Pacific Northwest4R columnHow to anticipate pests from cover crops migrating into cash cropsWeedy conversation: What weeds are saying to your crops may make them want to ‘scream’ insideProfile: Meet the new vice-chair of the North American CCA Program

MAYJUNE

APR 15 APR 20

Can we increase economic return from sugarbeet with slow-release nitrogen additions?Compaction caused by a wet harvest, recommendations for repairing ruts, and what to expect as far as yield response or soil conditionsSoybean gall midge – “new” emerging pest problem?Herbicide resistance in the Pacific Northwest Understanding soil erosion by water to improve soil conservationMacrofauna and soil health4R column

JULYAUG

JUN 15 JUN 20

The promise of hemp production in the Pacific Northwest4R columnTrends in satellite remote sensing for precision agriculturePractical agronomic research from an equipment dealer perspectiveHow blockchain might impact ag retailers and CCAs

SEPTOCT

AUG 15 AUG 20Winter triticale production in the Pacific Northest drylands4R column

NOVDEC

OCT 19 OCT 204R columnTBD

Subject to change and does not include all articles to be published. Some articles are published online only and do not appear in the print issue.

| Editorial Calendar & Deadlines

4

Eric Welsh608-273-8081

[email protected]

2020Media Kit

Page 5: The magazine for Media Kit certified crop advisers ... · 18 Crops & Soils Magazine | May–June 2019 American Society of Agronomy 4R Nitrogen Fertilizer Management DOI: 10.2134/cs2019.52.0305

| Print: Specs & Rate Card

5

Live area of bleed page ads is 7 7/8 x 10 3/8 in. Place all graphics/text at least 1/2 in in from the edge of the ad. Bleeds should extend 1/4 in beyond the page (trim) edge.

Please do not include crop marks between trim and bleed.

Full page bleed8 7/8 x 11 3/8 in

Trim Size8 3/8 x 10 7/8 in

2-page spread17 1/4 x 11 3/8 in

Trim Size16 3/4 x 10 7/8 in

Full page (no bleed)

7 3/8 x 9 7/8 in

½ page vert.3 3/8 x 9 in

½ page hor.7 x 4 1/2 in

¼ page vert.3 3/8 x 4 2/5 in

¼ page hor.4 2/3 x 3 2/5 in

Mechanicals: Print

Rate card: Print

Frequency 2-page spread Back coverInside front

coverInside back

cover Inside 1 page Inside ½ page Inside ¼ page

1x $6,240 $3,900 $3,588 $3,120 $3,120 $2,028 $1,092

3x $17,784 $11,115 $10,227 $8,892 $8,892 $5,781 $3,111

6x $34,446 $21,528 $19,806 $17,220 $17,220 $11,196 $6,030

Mesonet Data as A Farm Management Tool

PAGE 8

Understanding Soil Water Storage

PAGE 13

Rush Skeletonweed Management

PAGE 26

Soil-Landscape Restoration

PAGE 34

Wireworm Management in CornPAGE 4

The magazine for certified crop advisers, agronomists, and soil scientists.

CROPS & SOILSJANUARY – FEBRUARY 2020

Eric Welsh608-273-8081

[email protected]

2020Media Kit

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CCA WebsitePosition A (leaderboard)—728 x 90 px

Position B (button)—180 x 150 px

Crops & Soils WebsitePosition A (leaderboard)—728 x 90 px

Position B (button)— 300 x 250 px

Place your company, product, or service just one click away from thousands of qualified purchasers, specifiers and decision-makers by advertising electronically on the CCA website and e-newsletters. All ads will include impressions and clickthroughs and website positions will be placed on prime pages for 30 days.

Reach CCAs CCA website: certifiedcropadviser.org Page views/month: 98,200 Visits/month: 17,100

Crops & Soils magazine website: https://acsess.onlinelibrary.wiley.com/journal/23253606 New articles posted throughout the month.

| Digital Options: Web Advertising

Rate card: Electronic

Mechanicals: Electronic

A

B

GIF89a, Animated GIF89a (web ads only), or JPEG. Background color should be in the web safe palette. Include a link to your website. Your website must be set up to handle any parameters. You can test this out by adding “?test” after your URL (e.g., www.crops.org?test), and if it takes you to the correct URL (e.g., www.crops.org), you are set up to handle parameters. The number of impres-sions and clicks your ad received will be reported back to you.

Placement Frequency Position CostCCA website

1 monthA (leaderboard) $1,500

B (button) $750Crops & Soils website 1 month

A (leaderboard) $1,000B (button) $700

All invoices for electronic ads will include impression/clickthrough data.

A

B

Eric Welsh608-273-8081

[email protected]

2020Media Kit

Page 7: The magazine for Media Kit certified crop advisers ... · 18 Crops & Soils Magazine | May–June 2019 American Society of Agronomy 4R Nitrogen Fertilizer Management DOI: 10.2134/cs2019.52.0305

Crops & Soils e-newsletterSent to more than 16,000 certified professionals, American Society of Agronomy members, and students to inform them of the latest content posted to the Crops & Soils magazine website.

Distributed Monthly Current Distribution: 16,000+ • Average Impressions: 8,000+ Leaderboard 645 x 80px Button 300 x 250px Text Ad * Size & Pricing TBD (based on availability & content request)

The Adviser e-newsletterThe official e-newsletter of the Certified Crop Adviser (CCA) program. Sent to more than 12,000 CCAs detailing program updates and the latest professional and continuing education opportunities. (Exclusive Placement)

Bi-Monthly Distribution (6X Annually) Current Distribution: 14,000+ • Average Impressions: 9,000+Leaderboard (645 x 80px) plus ~20 words of copy in body of e-newsletter • $3,500

The Adviser “Special Edition” e-newsletterNew offering! Sent to The Adviser e-newsletter marketing list during the months in which The Adviser is not scheduled to be delivered.

Bi-Monthly Distribution (6X Annually) Current Distribution: 14,000+Leaderboard (645 x 80px) plus ~20 words of copy in body of e-newsletter Pricing TBD (based on availability & content request)

NEW OPPORTUNITIESCCA Programmatic 7 banner sizes - IAB Standard $30-$45 CPM

Social Campaign Facebook and Twitter $150-$500 per post/tweet *Price based on timing and media channel

7

| Digital Options: E-Newsletters

Placement Frequency Position CostCrops & Soils monthly e-newsletter 1x

A (leaderboard) $2,500

B (button) $2,000

The Adviser bimonthly e-newsletter 1x A (leaderboard) $3,500

All invoices for electronic ads will include impression/clickthrough data.

Crops & Soils E-Newsletter:Position A (leaderboard)E-newsletter: 645 x 80 px

Position B (button)300 x 250 px

A

B

Eric Welsh608-273-8081

[email protected]

2020Media Kit

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| Professional DevelopmentWebinar SponsorshipOur members, certified professionals, and academic connections allow the American Society of Agronomy to be the foremost provider of professional development webinars in the field of agronomy/agriculture. Put your organization’s logo and agronomic or agribusiness topic in front of industry influencers, including our certified professionals. Our targeted marketing reaches out to over 21,000 individuals related to agriculture. The webinar’s message will be customized to your request! Full sponsorship would allow us to provide registration at no cost to ensure your organization and brand receives maximum exposure.

• 45-60 Minutes, Live• Hosted Registration Page Pre- and Post-event• Homepage Announcement Well Advertising 1-2 months Pre-Webinar *certifiedcropadviser.org, agronomy.org, crops.org• Invitation E-Blasts (directly to all CCAs) 2 per Webinar• Inclusion in The Adviser E-Newsletter• Webinar Recording Available On-Demand

Full Sponsorship $9,500• Discounts will be given for multi-webinar or series packages• Partial sponsorships are available if partnering with other

organizations

2020 Sustainable Agronomy Conference SponsorshipAug. 4-7, Sacramento, CA | Estimated Attendance: 300Partnering with CTIC’s Conservation in Action Tour

Visibility in front of both Professional Agronomy Advisers and Growers!The strategies, principles, and systems approach to on-farm planning that will be discussed during the conference will advance the implementation of sustainable practices in production agriculture.  Along with keeping the cost of registration down, your sponsorship would allow us to bring in a dynamic and influential group of experts to create a robust program and platform for learning. A base, $5,000 sponsorship includes the following:

• Company Logo and Name on Conference Website• Can supply roll-up banner and literature/giveaway

materials for main networking area• Company Representative designated Moderator• 1 Sustainable Agronomy Conference Registrations• Sponsor Recognition on Meeting Program• Sponsor Recognition in Social Media Posts: pre- and post-

conference (Facebook & Twitter)• Sponsor Recognition in Conference Ad in Crops & Soils

magazine• Thank You Recognition Signage throughout Conference• Thank you recognition on pre- and post-conference

promotions (i.e. 5 direct e-mails to a tergeted marketing list of American Society of Agronomy members & Certified Crop Advisers)

Advertorial/Article Series— Crops & Soils MagazinePresent up-to-date agronomic practices, principles, and technologies in the form of a series of articles or advertorials.Pricing varies based on number and size of articles or if a part of a customized advertising package.“#1 way to reach CCAs

is to support them in meeting their professional development (CEU) goals!”

Eric Welsh608-273-8081

[email protected]

2020Media Kit