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CROPS & SOILS 2020 Media Kit
The magazine for certified crop advisers, agronomists & soil scientists
Certified crop advisers, agronomists, and soil scientists turn to Crops & Soils magazine for the information they need. Published by the American Society of Agronomy. Crops & Soils magazine focuses on solutions to the daily challenges facing those working in the field. These professionals have set themselves apart as the best in their field by taking exams to earn their certification and continuing education, much of it provided through Crops & Soils magazine, to maintain their certification. That’s why they’re the ones farmers trust for advice on products and equipment. And, they’re an influential group, representing $13 to $65 billion in sales revenue!
Mesonet Data as A Farm Management Tool
Understanding Soil Water Storage
Rush Skeletonweed Management
Crops & Soils 5585 Guilford Road Madison, WI 53711-5801 CHANGE SERVICE REQUESTED
Cotton’s Northward Expansion in the Plains PAGE XX
The magazine for certified crop advisers, agronomists, and soil scientists.
CROPS & SOILS MAY–JUNE 2019
18 Crops & Soils Magazine | May–June 2019 American Society of Agronomy
4R Nitrogen Fertilizer Management DOI: 10.2134/cs2019.52.0305
Cotton is grown across the south of the United States with some fields requiring irrigation and some man-aged with natural moisture. In 2017, 12.6 million acres of cotton were planted across 20 states (National Cotton Council of Amer- ica, 2019). Nitrogen supply for cotton
is critical for vegetative growth, development of fruit- ing sites, and yield. The partitioning and pattern of nitro- gen taken up by cotton is influenced by the plant’s genetics, environmental conditions, and the availability of nitrogen in the soil-water solution. One genetic influence is that cotton has an indeterminate growth pattern unlike other crops like corn that have a determinate growth pattern. With indeter-
minate growth, plants continue to grow until they are killed by external factors; with determinate growth, plants develop reproductive structures and die based on complete formation of the genetically pre-deter-mined structure.
Cotton takes up 30% of the total nitrogen needed for production between emergence and the first white bloom, which occurs 60 days after emergence. The remaining 70% of nitrogen need is taken up between the first white bloom and just after peak bloom or between 60 and 80 days after emer- gence. The higher nitrogen demand later in the growth cycle of the plant makes in-season applica-tions of nitrogen critical to the rapid growth and fruiting development occurring in a short time period. Nitrogen fertilizer rate and plant develop- ment need to be balanced since overfertilizing with nitrogen leads to increased vegetative growth and reduced production of fruiting sites, resulting in lower yields (Lemon et al., 2009; Main et al., 2013). Research across 20 cotton-growing sites reported that nitrogen application rate affected plant height and number of nodes.
Sally Flis, Ph.D., CCA, Director of Agronomy, The Fertilizer Institute, Washington, DC
4R NUTRIENT STEWARDSHIP
May–June 2019 | Crops & Soils Magazine 19dl.sciencesocieties.org/publications/crops-and-soils
CERTIFICATION Manager, General Mills, sees the value in interacting with CCAs at the conference since they have a “boots on the ground” perspective. General Mills has made a commitment to sustain- ability, and Watson says that this opportunity to hear directly from CCAs and farmers is key for General Mills to support and maintain sustainable agronomic practices.
Jill Wheeler, Head of Sustainable Productivity for Syn-genta in North America, attended last year’s conference and is looking forward to another diverse event that has great energy. Wheeler will be talking about sustainability trends across North America and says, “Farmers are the original tinkerers—they continue to tinker and are always evolving.” Sharing their outcomes can benefit a much larger group, she says, adding that attendees can expect to leave with advice that can be put into practice, having heard about case stud- ies and seen the data.
Lee Briese, CCA and Agricultural Consultant, Centrol, Inc., remarks that the CCAs are boundary spanners, bridging the gap between researchers and farmers, who need to be able to communicate the benefits of sustainable practices while understanding the nuances of individual farms and farmers. Briese will be sharing a template for how CCAs can apply new information in the field—acting as professionals who can assess the problem and help individual farmers to prioritize their needs and develop a plan of action. Interested in attend- ing this event? Details can be found at: www.agronomy.org/ meetings/sustainable-agronomy.
Second Sustainable Agronomy Conference To be held in Omaha, NE in July
By Tracy Hmielowski
W hat does sustainable agriculture look like? That might depend upon who you ask. For CCA Mike Wilson, Specialty Products Coordi-na-tor, Wabash Valley FS, it encompasses many things such as “sustainable farms, sustainable communities, a sustainable environment, and a sustainable economy.” Never- theless, as you talk to different groups—farmers, environmen- talists, and consumers—some common themes emerge. For Wilson, this boils down to, “How do we maximize genetics and other technology and tools to achieve a return on investment and be as kind to the soil and environment as we can be?”
Wilson will be a speaker at the American Society of Agron- omy’s second Sustainable Agronomy Conference in Omaha, NE, 10–11 July. The conference w ill bring together farmers, CCAs, food company representatives, university faculty, private indus- try personnel, and NGO staff. Speak-ers, panel discussions, and ample time for questions and answers will go beyond presenting broad themes relating to sustainability and provide practical, applied information that can be implemented in the field now. Certified Crop Advis-ers will be able to earn CEUs from each session.
Bringing the supply chain together from the farmer to the food company is important for incorporating sustainable practices that are beneficial across the supply chain, accord ing to Jim Schneider, a CCA and Soil Health Adviser, South Dakota Soil Health Coalition, who will also be speaking at the event. Jay Watson, Sourcing Sustainability Engagement
Eric Welsh 608-273-8081
2020 Media Kit
New content published regularly Crops & Soils magazine is published six times a year in print, once a month as an e-newsletter to all Crops & Soils readers, and a couple times a month via the website.
| Distribution Crops & Soils magazine reaches more than 14,000 CCAs, CPAg’s, and CPSS’s in both print and web, but the reach is far greater. The American Society of Agronomy (ASA) estimates that CCAs directly or indirectly impact 65% of all crop produc- tion acres nationwide. Additionally, nearly 6,000 ASA members and more than 600 students have access to the web version, and there is a bonus distrubution at numerous conferences each year including the International Annual Meeting of ASA, CSSA, and SSSA; Commodity Classic; Ag Media Summit; Ag Retailer Association Annual Conference; and the National Association of Farm Broadcasters Annual Convention.
The Numbers total circulations (print & web)
articles/year with new postings each month
emails/year, once a month
Rocky Mountain Region
Prairie Province Region Atlantic Province
Ontario Province Region
CCA 201 CPAg 11
CCA 1292 CPAg 51
CCA 3 CPAg 2
CCA 146 CPAg 5
CCA 178 CPAg 19
CCA 215 CPAg 4
CCA 1200 CPAg 38
CCA 1228 CPAg 34
CCA 368 CPAg 11
CCA 214 CPAg 5
CCA 65 CPAg 4
CCA 317 CPAg 7
CCA 247 CPAg 17
CCA 617 CPAg 25
CCA 111 CPAg 1
CCA 299 CPAg 8
CCA 371 CPAg 19
CCA 163 CPAg 11
CCA 332 CPAg 5
CCA 499 CPAg 21
CCA 559 CPAg 20
CCA 87 CPAg 3
CCA 651 CPAg 1
CCA 142 CPAg 9
CCA 91 CPAg 5
CCA 83 CPAg 3
CCA 299 CPAg 5
CCA 149 CPAg 7
CCA 263 CPAg 14
CCA 657 CPAg 36 CCA 349
CCA & CPAg 2019 Participants
| Reader Profile
Crops & Soils magazine readers are Certified Crop Advisers (CCAs), Certified Professional Agronomists (CPAg), and Certified Professional Soil Scientists (CPSS). They specify, recommend, or influence the purchase of millions of dollars of crop inputs and agriculture equipment each year. They’re the audience you want to reach—the experts that growers trust.
They are loyal • 62% read every print issue, and 23% r