the lumber market, inc. pitch deck 2015

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World’s Next Greatest Pitch Deck - 2015

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Page 1: The Lumber Market, Inc. Pitch Deck 2015

World’s Next Greatest Pitch Deck - 2015

Page 2: The Lumber Market, Inc. Pitch Deck 2015

Current State

• Company snapshot

• Financial projections

• Industry issues

• Our solutions & user benefits

Page 3: The Lumber Market, Inc. Pitch Deck 2015

3Copyright © The Lumber Market, Inc. All rights reserved.

• Software is on a constant state of improvement

• MarketLink Exchange ready for launch

• ProductLink Private Trade Network

• Market Validation Complete

• Beta Testing Complete

Product Development

Company Snapshot

Core team in place with in-depth knowledge and understanding of

SaaS, Web Technology, Forest Products Marketing, Operations,

Training, Support and Sales.

• Ken Beresh

• Kedar Apte

• Rich Vlosky

• Jay Damon

• Tanya Beresh

Operations

• Sales collateral developed

• Banner and keyword advertising campaigns tested and ready

• Launch strategy defined

• Support materials developed

• Onboarding materials developed

Sales and Marketing

Series A financing will fund launch and expansion. Regional

implementation within the first 12 months include the following

geographies:

• North America

• South America

• Asia

Series A Finances

Launch Ready

Page 4: The Lumber Market, Inc. Pitch Deck 2015

4Copyright © The Lumber Market, Inc. All rights reserved.

• Year 1: Land & Expand

– Customers: 1,500+

– Revenue: $543K

– Cost: $1.1 Million

– Net Income: $556

– Margin: -102%

• Year 2: Expand & Penetrate

– Customers: 2,500+

– Revenue: $2.7 Million

– Cost: $2.2 Million

– Net Income: $455K

– Margin: 17%

• Year 3: Expand & Align

– Customers: 4,200+

– Revenue: $8.5 Million

– Cost: $5.2 Million

– Net Income: $3.2 Million

– Margin: 38%

Financial Projections

$(20,000,000)

$-

$20,000,000

$40,000,000

$60,000,000

$80,000,000

$100,000,000

$120,000,000

Year 1 Year 2 Year 3 Year 4 Year 5

Revenue

Cost

Margin

Profit & Loss

Page 5: The Lumber Market, Inc. Pitch Deck 2015

5Copyright © The Lumber Market, Inc. All rights reserved.

Industry Issues

The hardwood lumber industry is actively

looking for solutions that:

• Expand their market reach

• Reduce the time and expense of

purchasing and selling product,

• Mitigate competitive threats

• Minimize waste while improving

yield

• Balance supply and demand

There is a drive in the industry for lower per unit

operating costs. The difficulty of sourcing adequate

supplies of products opens the door for a more

effective means of matching qualified buyers and

sellers. Once established, a leader in this industry

will become a very cost effective means for product

distribution.

Page 6: The Lumber Market, Inc. Pitch Deck 2015

6Copyright © The Lumber Market, Inc. All rights reserved.

Our Solutions & User Benefits

• Better product information

• Improved supply chain flexibility

• Quicker transaction cycles

• Decreased dependency on one vendor

• More control over the terms of sale

Buyer Benefits

• Increased exposure to new distribution channels

• One-to-many transaction cycles

• Demand forecasting

• Reduced sales and marketing cost for qualified

markets

Seller Benefits

Page 7: The Lumber Market, Inc. Pitch Deck 2015

Future State

• Launch strategy

• Growth strategy

• Development strategy

• Our team

Page 8: The Lumber Market, Inc. Pitch Deck 2015

8Copyright © The Lumber Market, Inc. All rights reserved.

Company Launch – Land & Expand

• Launch MarketLink Exchange In North & South America, and Asia

• Develop customer support and sales capabilities

• Initiate social, mobile, web, and direct marketing campaigns

• Continue agile development based on product backlog

• Start selling licenses for Private Trade Network

Launch Strategy – Land & Expand

CEO Perspective:

Our low cost operating model and dedicated core team is

prepared to implement our go-to-market strategy.

Company

Launch

Y1Series A

Financing

Page 9: The Lumber Market, Inc. Pitch Deck 2015

9Copyright © The Lumber Market, Inc. All rights reserved.

Expand & Penetrate

• Fully implement all revenue streams (transaction, subscription,

posting, licensing, and market reporting)

• Standardize emerging sales and customer support operations

• Exponentially grow MarketLink Exchange memberships

• Establish North American footprint for Private Trade Network licenses

Growth Strategy – Expand & Penetrate

CEO Perspective:

Moving into our second full year of operations, we expect to

achieve profitability. Year 2 is notable in the company’s life-

cycle for its financial accomplishments and operations

improvements we anticipate will occur in the areas of sales

and customer support.

Company

Launch

Y1Series A

Financing

Profitability

Y2

Page 10: The Lumber Market, Inc. Pitch Deck 2015

10Copyright © The Lumber Market, Inc. All rights reserved.

Expand & Align

• Expand capabilities into other hardwood verticals (panels, pallets, etc.)

• Expand services offerings to include enhanced payment, credit, collections,

logistics and transportation

• Expand strategic partnerships with leading ERP vendors

• Continue development of core software platform to enhance functionality

and usability

• Secure additional financing

Adolescence Development – Expand & Align

CEO Perspective:

We anticipate exponential growth during our 3rd full year of

operations. Our marketing strategy will be taking full affect

with heightened brand awareness.

Company

Launch

Y1Series A

Financing

Profitability

Y2

Exponential

Growth

Y3>

Page 11: The Lumber Market, Inc. Pitch Deck 2015

11Copyright © The Lumber Market, Inc. All rights reserved.

Maturity and Diversification

• Seek out alliances and acquisitions

• Expand geographic and industry reach

• Obtain 17,000+ active memberships on MarketLink Exchange

• Continue to build PartnerLink customer base

• Establish information channel for of real-time pricing and

product availability - indices

Maturity Development – Expand & Diversify

Company

Launch

Y1Series A

Financing

CEO Perspective:

More of my time and responsibilities will be focused on

outward facing endeavors. I believe this will be necessary to

help ensure our company mission, products, and services are

strategically aligned with industry trends.

Profitability

Y2

Exponential

Growth

Y3>

Maturity and

Diversification

Y5>

Page 12: The Lumber Market, Inc. Pitch Deck 2015

12Copyright © The Lumber Market, Inc. All rights reserved.

Our Team

Kenneth Beresh

Company Lead

Kedar Apte

Technology Lead

Rich Vlosky

Industry B2B

Guru & Strategic

Advisor

Tanya Beresh

Marketing &

Onboarding

Consultant

Finance

First Year Hire

Support Lead

First Year Hire

Sales Lead

First Year Hire

During the first year of operations, beginning in month 5, we will ramp up our resource needs successively in the proceeding

7 months with key operations resources. Key hires in year 1 include full-time sales, support, and finance personnel.

Page 13: The Lumber Market, Inc. Pitch Deck 2015

Copyright © 2015. The Lumber Market, Inc. All rights reserved.

DISCLAIMER

Not an Offer to Purchase or Sell Securities

This overview is for informational purposes and is not an offer to sell or a solicitation of an offer to buy

any securities in The Lumber Market, Inc., and may not be relied upon in connection with the purchase

or sale of any security. Interests in The Lumber Market, Inc., if offered, will only be available to parties

who are “accredited investors” (as defined in Rule 501 promulgated pursuant to the Securities Act of

1933, as amended) and who are interested in investing in The Lumber Market, Inc., on their own behalf.

Any offering or solicitation will be made only to qualified prospective investors pursuant to a

confidential offering memorandum, and the subscription documents, all of which should be read in their

entirety.