The Lost Impression

Download The Lost Impression

Post on 23-Aug-2014

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BRINGING BACK THE IMPORTANCE OF IMPRESSION IN THE DIGITAL WORLD

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  • THE LOST IMPRESSION BRINGING BACK THE IMPORTANCE OF IMPRESSION IN THE DIGITAL WORLD Narayan Murthy Ivaturi Director, Global Sales & Strategy
  • MY FATHER MY SON RAGHU RAI A PICTURE SPEAKS A THOUSAND WORDS
  • Source: Sticky Webcam Research 77 % OF DISPLAY ADS NEVER SEEN
  • Source: Sticky Webcam Research 1.7 SECS JUST OF ENGAGEMENT WINDOW
  • CLUTTER COMMUNICATION CHAOS=
  • MEDIA PLAN LOTS OF MONEY SPENT =
  • MEDIUM DOES NOT WORK=
  • CHANGE ONLY THING CONSTANT =
  • DIGITAL MOBILE=
  • MOBILE MULTIPLICITY=
  • MOBILE CONSTRAINTS=
  • MOBILE OPPORTUNITY / PROBLEM=
  • STEPS FOR MARKETERS TO CAPITALIZE=
  • INTROSPECT WHY?=
  • INTROSPECT WHY WILL HE CLICK?=
  • INTROSPECT ARE YOU ENTERTAINING?=
  • WHY THEY WILL CLICK? DO WE KNOW
  • INTENT DO WE KNOW
  • ENTERTAINING CAN BE UTILITY? =
  • AUDIENCE WHO ARE THEY IN REAL? =
  • MOBILE AN EXTENSION OF ME? =
  • TARGET AUDIENCE DEVICES OR APPS =
  • KNOW THEM BETTER AUDIENCE DATA =
  • TARGET PROFILING =
  • CLARITY EVERYTHING STARTS WITH AN IMPRESSION =
  • HISTORIC WAR OF MEDIA = TV WAS NOT RADIO WITH PICTURES WEBSITE ARE NOT MAGAZINES YOU CAN CLICK AND MOBILE PHONES ARE NOT SMALL COMPUTERS
  • QUESTION WHAT MAKES AN IDEA MOBILE = TRADITIONAL DIGITAL APPROACH MOBILE IDEA: INSTANT GRATIFICATION
  • QUESTION WHAT MAKES AN IDEA MOBILE = SEARCH INTENT ADS COMBINE THE POWER OF SEARCH WITH MOBILE ADS
  • MANTRA SIMPLE CAN BE POWERFUL=
  • BANNER APPETIZER NOT THE MEAL =
  • BEST PRACTICES DOS AND DONTS =
  • CREATIVE MATTERS MORE
  • KEY DIFFERENTATORS
  • SUCCESSFUL CREATIVE
  • SOME RULES CAN BE BROKEN FMCG FINANCIAL SERVICES AUTO
  • TO SUM IT UP
  • NO ITS NOT ROCKET SCIENCE
  • Maximize Mobile Mobile Ad Exchange across Emerging Markets

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