the links india - customer journey strategy

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Customer Journey Strategy

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Post on 08-May-2015

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What makes Consumer Journey truly an amazing tool is its predicability and focus in studying consumer behavior and churning out a media and communication plan that ensures maximum ROI.

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Page 1: The LINKS India - Customer Journey Strategy

Customer Journey Strategy

Page 2: The LINKS India - Customer Journey Strategy

What is it?!

• Everything starts with the consumer…

• Brands need to understand their target audience behavior (expectation, priority point of contact, message to be addressed…)

• Hence, Brands can propose the relevant and fluid Brand experience to the target consumer through any points of contact

Page 3: The LINKS India - Customer Journey Strategy

How does it work?!

• Every consumer is different and has a specific journey and expectations…

• We will segment the target audience accordingly

• We will deliver the right message at the right time, on the right points of contact, with the right creative tone

Page 4: The LINKS India - Customer Journey Strategy

The Journey!

• The first step is the correct mapping of the customer journey

• In 6 or 7 dynamic steps

• We do it by interviewing your most recent new customers

• And by working with your marketing staff with our unique collaborative tool: BUSINESS MARKETING PURSUIT.

Page 5: The LINKS India - Customer Journey Strategy
Page 6: The LINKS India - Customer Journey Strategy

Business Marketing Pursuit!

• It is “a serious game” that will engage your staff and put them in your customer’s shoes

• The goal of the game is a mapping of the customer’s journey and lead it to your Brand

• Our consulting group of experts will guide you through each step of the game

• The results will be shared with our strategic and creative experts so that to create the smartest acquisition campaign for your products ever done!

Page 7: The LINKS India - Customer Journey Strategy

Case study

Page 8: The LINKS India - Customer Journey Strategy

MNH : a large Insurance company in France…!

• Wanted to expand and recruit new customers in the hospital sector: doctors, nurses and administrative staff

• Our interviews showed that these prospective customers are very skeptical of “ All these insurances companies that don’t know anything about health nor understand our jobs”

• Based on this insight, the campaign was an amazing success, mixing a major jump in clients acquisition and boosting Brand image

!

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Videos released

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• The campaign included a fake « Dr House » series – A hit on the French web !

• A special VIP buzz program including PR events like rock concerts

Page 11: The LINKS India - Customer Journey Strategy

Website

http://www.alaffiche-mnh.fr

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E-commerce

http://www.mnh.fr/

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On-site professionnal & PR events

WEB ADS& TV replay

Web call-back

Point of sales trafic

Web serie(social network)

Search

Fulfilment packE-sales

Billboards

Press

  The MNH Customer Journey Strategy activated a sophisticated media combination

Loyalty program

Social network activation

Page 14: The LINKS India - Customer Journey Strategy

Kochi New Delhi Paris Nantes

The Links France & India: let us create more value for your

business!

Page 15: The LINKS India - Customer Journey Strategy

ContactTim Guillois!!Andrine Mendez!!!

Asia!!India!!!

[email protected] / + 91 96 54 90 33 [email protected] / + 91 98 95 01 45 78!!!